Publications

July 2004 (Revised July 2005)
Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham

A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details

Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry

January 2012 (Revised June 2013)
Case

Pioneers in Colombia

By: Nicolas P. Retsinas and Lisa Strope

In 2011, Equity International made a $75 million equity investment in Bogota-based real estate company, Terranum Development and became the first institutional real estate investor in Colombia. View Details

Keywords: International Investment; Real Estate; International Finance; Private Equity; Emerging Markets; Investment; Developing Countries and Economies; Real Estate Industry; Colombia

June 2011 (Revised June 2013)
Case

Sino-Ocean Land: Responding to Change

By: Nicolas P. Retsinas, Jeffrey Hu and Runjiao Xu

In 2010, Sino-Ocean Land Holdings Limited was a highly successful, large real estate developer based in Beijing, China. Sino-Ocean Land had three main business segments—property development, property investment/management, and other real estate related businesses. From... View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Diversification; Property; Policy; State Ownership; Business Strategy; Business and Government Relations; Real Estate Industry; Beijing

March 2017
Case

From mHealth Hackathon to Reality: Diabetes Care

By: Kevin Schulman and Curry Cheek

This case explores the development of a business plan for a mobile health application for diabetes care. The case depicts a student team excited about the opportunity to improve the care of patients with diabetes by contracting an app. They go through a rigorous... View Details

Keywords: Innovation; Mobile Health Technologies; Health Care; Health Care Industry; Behavioral Economics; Applications and Software; Health Care and Treatment; Mobile and Wireless Technology; Innovation and Invention; Health Industry; Telecommunications Industry

March 2008 (Revised April 2009)
Supplement

Citigroup: Re-Branding in 2007 (B)

By: Rohit Deshpandé and Carin-Isabel Knoop

Follow-up to "Citigroup: Re-Branding in 2007" (A), describing the development of a new brand identity for Citigroup. View Details

Keywords: Brands and Branding; Financial Services Industry

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

forthcoming IMF Economic Review Debt Redemption and Reserve Accumulation By: Alfaro, Laura, and Fabio Kanczuk Abstract—In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically.... View Details

Keywords: Dina Gerdeman

February 2000 (Revised May 2001)
Case

eBricks.com

By: Thomas R. Eisenmann

eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an... View Details

Keywords: Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry

April 2014
Article

The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why.

By: Hanna Halaburda and Felix Oberholzer-Gee

The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network effects influence consumer decisions and affect companies' ability to compete. Strategists... View Details

Find at Harvard

Career Coach

Nicola Pugliese

Nicola Pugliese (Wharton ’93) leverages her experience in global marketing and brand management to support students and alumni pursuing careers in marketing, product management, business development, general management and sales across a... View Details

Keywords: Consumer Products; Entrepreneurship; Publishing / Communications / Advertising; Retail

April 1998
Case

Jim Sharpe: Extrusion Technology, Inc. (C)

By: H. Kent Bowen and Barbara Feinberg

Jim Sharpe, president of Extrusion Technology, describes the first five years at the aluminum extrusion company he purchased. He begins with day one as he introduced himself to the employees in 1987 and assured them of the company's continuity. Over the next two years,... View Details

Keywords: Acquisition; Forecasting and Prediction; Cost Management; Profit; Innovation Strategy; Marketing Strategy; Problems and Challenges; Business and Stakeholder Relations; Mining Industry

05 Mar 2013
First Look

First Look: March 5

and Finance Hypothesis Pass the Test of History? Authors:Musacchio, Aldo, and John D. Turner Publication:Business History Abstract For the body of work known as the law and finance literature, the development of financial View Details

Keywords: Sean Silverthorne

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time of the 2010... View Details

Keywords: by Kim Girard; Advertising; Publishing

12 Mar 2007
Research & Ideas

The New Real Estate

decreasing vacancies) coupled with continuing low interest rates. During the last year, we saw four big stories in real estate that underscore this continuing-to-boom market: record prices, new capital market instruments, and growing... View Details

Keywords: by Arthur I. Segel; Construction; Real Estate

January 1986 (Revised November 2006)
Case

Peripheral Products Company: The 'Gray Market' for Disk Drives

By: Frank V. Cespedes

In mid-1985, the vice president of marketing for a large manufacturer of disk drives is considering how to deal with a growing "gray market" for his company's products. The case provides good background material on the evolution of gray markets throughout the disk... View Details

Keywords: Price; Growth and Development; Code Law; Leadership; Marketing; Distribution; Production; Salesforce Management; Strategy; Distribution Industry

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

responded in a 2002 press release. "We have not seen a business model that is financially viable in the long term in this arena. Online rental services are 'serving a niche market.' " Netflix, on the other hand, thought this View Details

11 Nov 2020
Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two... View Details

Keywords: by Michael Blanding; Technology

May 2021
Article

Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices

By: Alberto Galasso and Hong Luo

We study the impact of consumers’ risk perception on firm innovation. Our analysis exploits a major surge in the perceived risk of radiation diagnostic devices following extensive media coverage of a set of over-radiation accidents involving CT scanners in late 2009.... View Details

Keywords: Risk Perception; Innovation; Medical Devices; Liability Risk; Risk and Uncertainty; Perception; Technological Innovation

Find at Harvard

Read Now

December 2005
Case

IBM and Eclipse (A)

IBM faces a collective action problem: It open sourced its $40 million application platform and has to convince other companies to contribute. Explores the events leading up to IBM's decision to make the Eclipse platform available as an Open Source project. In 1998,... View Details

Keywords: Digital Platforms; Open Source Distribution; Cooperation; Adoption; Computer Industry; Information Technology Industry