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  • All HBS Web  (6,907)
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  • September 1974 (Revised April 1975)
  • Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Food and Beverage Industry
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DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (A)." Harvard Business School Case 575-039, September 1974. (Revised April 1975.)
  • 19 Mar 2014
  • Working Paper Summaries

The Use of Broker Votes to Reward Brokerage Firms’ and Their Analysts’ Research Activities

Keywords: by David A. Maber, Boris Groysberg & Paul M. Healy; Financial Services
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details
Keywords: by Sean Silverthorne
  • Web

Finance - Faculty & Research

remote sensing for yield estimation and program evaluation. Keywords: Measurement and Metrics ; Mathematical Methods ; Analytics and Data Science ; Agriculture and Agribusiness Industry ; India Citation Read Now Related Cole, Shawn,... View Details
  • 13 Feb 2015
  • Working Paper Summaries

A Methodology for Operationalizing Enterprise Architecture and Evaluating Enterprise IT Flexibility

Keywords: by Alan MacCormack, Robert Lagerstrom & Carliss Y. Baldwin; Technology
  • 2017
  • Article

High-Skilled Migration and Agglomeration

By: Sari Pekkala Kerr, William R. Kerr, Çağlar Özden and Christopher Parsons
This paper reviews recent research regarding high-skilled migration. We adopt a data-driven perspective, bringing together and describing several ongoing research streams that range from the construction of global migration databases, to the legal codification of... View Details
Keywords: Migration; Talent; Diaspora; Agglomeration; Diasporas; Industry Clusters; Talent and Talent Management; Immigration
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Kerr, Sari Pekkala, William R. Kerr, Çağlar Özden, and Christopher Parsons. "High-Skilled Migration and Agglomeration." Annual Review of Economics 9 (2017): 201–234.
  • February 2014
  • Technical Note

Mobile Broadband and the Telecommunications Industry in 2011

By: Lynda M. Applegate, Kerry Herman and Christine Snively
Mobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data... View Details
Keywords: Telecommunications; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Digital Platforms; Mobile and Wireless Technology; Telecommunications Industry; Information Technology Industry; Technology Industry; Communications Industry
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Applegate, Lynda M., Kerry Herman, and Christine Snively. "Mobile Broadband and the Telecommunications Industry in 2011." Harvard Business School Technical Note 814-009, February 2014.
  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
  • October 2007
  • Article

Methodological Fit in Management Field Research

By: A. C. Edmondson and S. E. McManus
Methodological fit, an implicitly valued attribute of high-quality field research in organizations, has received little attention in the management literature. Fit refers to internal consistency among elements of a research project--research question, prior work,... View Details
Keywords: Education; Framework; Projects; Quality; Research
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Edmondson, A. C., and S. E. McManus. "Methodological Fit in Management Field Research." Academy of Management Review 32, no. 4 (October 2007).
  • 15 May 2021
  • News

Is Inflation a Problem Now? Maybe, but More Likely Not

  • 24 Aug 2020
  • News

Now We Know How COVID-19 Has Changed the Workday

  • 2020
  • Working Paper

Machine Learning for Pattern Discovery in Management Research

By: Prithwiraj Choudhury
Supervised machine learning (ML) methods are a powerful toolkit for discovering robust patterns in quantitative data. The patterns identified by ML could be used as an observation for further inductive or abductive research, but should not be treated as the result of a... View Details
Keywords: Machine Learning; Theory Building; Induction; Decision Trees; Random Forests; K-nearest Neighbors; Neural Network; P-hacking; Analytics and Data Science; Analysis
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Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres. "Machine Learning for Pattern Discovery in Management Research." Harvard Business School Working Paper, No. 19-032, September 2018. (Revised June 2020.)
  • 06 Jun 2024
  • Research & Ideas

How Younger Immigrants Gain an Edge in American Business

wave” of immigration from Vietnam that the AHA triggered, the researchers discovered a fortunate coincidence: This particular group of people migrated just as the US Census created its in-depth Longitudinal Employer Household Dynamics (LEHD) database. These View Details
Keywords: by Rachel Layne
  • March 2024
  • Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
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Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
  • 30 Apr 2024
  • Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

at Wells Fargo (2016), bribery at Odebrecht (2016), sexual harassment at Uber (2017), misuse of personal data at Facebook (2018), airliner safety at Boeing (2019), fraudulent financial reporting at Wirecard (2020), opioid marketing at... View Details
Keywords: by Dina Gerdeman
  • November 2020 (Revised July 2022)
  • Case

Dell Technologies: Bringing the Cloud to the Ground

By: Navid Mojir and V. Kasturi Rangan
The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s... View Details
Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Technological Innovation; Business Divisions; Information Technology Industry; Computer Industry
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Mojir, Navid, and V. Kasturi Rangan. "Dell Technologies: Bringing the Cloud to the Ground." Harvard Business School Case 521-036, November 2020. (Revised July 2022.)
  • March 2024
  • Teaching Note

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross
Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
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Ascarza, Eva, Peter S. Fader, Bruce Hardie, and Michael Ross. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Teaching Note 524-047, March 2024.
  • February 2022
  • Teaching Plan

Community Solutions

By: Brian Trelstad and Tom Quinn
Teaching Plan for HBS Case No. 322-021. Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached... View Details
Keywords: Homelessness; Social Issues; Housing; Human Needs; Poverty; Welfare; Business and Community Relations; Analytics and Data Science; Business Strategy; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving
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Trelstad, Brian, and Tom Quinn. "Community Solutions." Harvard Business School Teaching Plan 322-060, February 2022.
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 08 Jun 2010
  • First Look

First Look: June 8

  PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract Retailers today are drowning in View Details
Keywords: Martha Lagace
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