Publications

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December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

Blog

Two-Year Action Plan Update: Q+A with Terrill Drake, Chief Diversity and Inclusion Officer at Harvard Business School

team, and get a pulse on what was happening and how people were feeling about the institution. I came in with a plan to listen. The community needs to see themselves in the work we're trying to do. That helps to create buy-in so that... View Details

March 2025
Case

Taylor Guitars: Making Employee Ownership Work the Taylor Way

By: Dennis Campbell, Petros Kusmu and Stacy Straaberg

In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details

Web

Departments | Employment

communications strategy, market analysis, positioning and messaging, Web site development, publications development, event planning, emerging modes of communication and outreach, and media relations View Details

01 Jun 2013
News

School of Hard Knocks

Illustration by Richard Downs, Theispot.com When I was in sixth grade, I used to spend recess hiding under a truck in a garage at school. One of the few Caucasian students enrolled in what was my "neighborhood" school—on a Native American reservation in northern... View Details

Keywords: discrimination; Management, Scientific, and Technical Consulting Services; Professional Services

August 1998
Supplement

Cleveland Tomorrow, Video

By: James E. Austin and Rosabeth M. Kanter

As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details

Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise

23 Mar 2023
News

Should You Share AI-Driven Customer Insights with Your Customers?

Web

Preview the Harvard Business School Online Learning Experience

Learn about the difference between leadership and management, and how you can be a more effective leader. Download for Free Strategy E-Book Strengthen your abilities in strategic planning, strategy... View Details

17 Jun 2025
Blog Post

Alumni in Climate Networking Series: San Francisco - Addressing Extreme Weather, Climate Risk, and Resilience

approaches like parametric insurance and community catastrophe coverage. Barney Schauble (AB ’95), Senior Advisor at Nephila and Principal of Greenthread, brought a global capital markets perspective to the conversation. Having spent... View Details

Web

Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part - Recruiting

Recruiting Strategies Student & Alumni Stories Summer Internships In the spring of 2020, Kenneth Chenault (MBA 2019), Kevin Chenault (MBA 2021), Carter Lewis (MBA 2023), Lindsey Ferguson, Nicolle Mora, and Sesana Allen were each pursuing... View Details

Web

Online AI Course | HBS Online

diverse applications of AI, machine learning, predictive modeling, and data science Explore ethical AI-related challenges to implement it responsibly and manage risks Develop the skills and frameworks to shape your organization’s digital transformation View Details

November 1990 (Revised May 1994)
Case

Microsoft Corp.: Office Business Unit

By: Marco Iansiti

Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details

Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry

27 May 2014
News

Crowdsourcing the Capitalist's Dilemma

alumni had a desire to relive the classroom experience," says van Bever. "This was a chance to consider big questions with smart people in an engaged environment." That opportunity didn't end with publication. In the next phase of the project, the entire HBS alumni... View Details

Keywords: April White; Management of Companies and Enterprises; Management

Web

Black History Month | Baker Library

into the challenges and strategies of Black entrepreneurship in a racially segregated urban environment. Through a combination of community engagement, customer-focused service, and diligent work ethics,... View Details

Web

Delving Deeper into Development with the Joint MBA/MPA-ID Program | MBA

response needed to help prevent communities in Nigeria and the rest of West Africa from falling deeper into poverty every time disease outbreaks and other macro shocks occurred. I discovered a pathway to economic development in management... View Details

18 Apr 2017
Blog Post

Why We Recruit: CRC Companies LLC

Organization Katie Urban, Digital Strategy & Communications Specialist, CRC Companies LLC Describe your organization in three to five sentences. CRC Companies LLC (CRC) is a national real estate... View Details

Keywords: Real Estate

January 2015 (Revised July 2019)
Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details