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Show Results For
- All HBS Web
(2,956)
- People (4)
- News (658)
- Research (1,824)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,095)
- November 2006
- Background Note
Technical Game Theory Note #6: Multiple-Round Games and Reputations
By: Dennis A. Yao
Provides a game theory-based interpretation of reputations and reputation building. View Details
- October 2003 (Revised August 2005)
- Case
American Legacy: Beyond the Truth Campaign
By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details
Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact
Moon, Youngme E., and Kerry Herman. "American Legacy: Beyond the Truth Campaign." Harvard Business School Case 504-014, October 2003. (Revised August 2005.)
- 20 Sep 2021
- Blog Post
Student Spotlight: Summer Internships in Business and Environment
joining HBS. Cal Brooks (MBA 2022, Section A), Summer Internship: Commercialization Strategy Intern at Malta Malta is building a new type of electro-thermal energy storage system that can collect and store energy from any source (i.e.... View Details
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
communities like leeches. The time is ripe for a new corporate model, driven by a new type of business leader, where creating business value also means creating value for society. Surprisingly, Kanter finds models for these so-called... View Details
Keywords: by Sean Silverthorne
- 19 Aug 2024
- News
Quantum Leap
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Quantum computing has long been talked about as one of the next big things—the kind of technology, like AI, that will change everything. But to our... View Details
- 26 Mar 2008
- First Look
First Look: March 26, 2008
company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to implementation. The case also discusses the View Details
Keywords: Martha Lagace
- 01 Mar 2011
- News
On the Outside at HBS
cultural issues. — Debbie Rosenbaum (MBA ’08/JD ’10) is an intellectual property, technology, and Internet attorney with a law firm in Washington, D.C. She also works with entrepreneurs on new-media communications View Details
- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
personal relationship across organizationCulture of each organization influenced by the otherPartner Relationship ManagersExplicit internal and external communication strategies and processes Collaboration... View Details
Keywords: by James Austin
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated... View Details
Keywords: by John Quelch
- 01 Jun 2011
- News
Alumni Books
requirements with life obligations and to persuade managers to adopt these custom-fit work strategies to improve their bottom line. Telling the stories of people at companies like JetBlue, Ernst & Young, and Best Buy, the authors discuss... View Details
- August 2024
- Case
The Walt Disney Company: Management Guidance
By: Joseph Pacelli and James Weber
In November 2023, financial analyst Aurora Fee was forecasting The Walt Disney Company’s earnings and stock price, with the goal of providing an investment recommendation to her clients. Disney, one of the world’s largest media and entertainment companies, had just... View Details
Keywords: Valuation; Accounting; Investment; Communication; Forecasting and Prediction; Business Earnings; Growth and Development Strategy; Financial Services Industry; Entertainment and Recreation Industry; United States
Pacelli, Joseph, and James Weber. "The Walt Disney Company: Management Guidance." Harvard Business School Case 125-027, August 2024.
- 01 Dec 2013
- News
Alumni News | Bookshelf: A Manager's Responsibility in the 21st Century
It's easy to think that the 2010 disaster at the BP drilling platform Deepwater Horizon in the Gulf of Mexico was the result of a chain of cascading events beyond the control of anyone to stop. But as the authors of Avoiding Corporate Breakdowns: The Nature and Extent... View Details
- Web
BiGS Research | Institute for Business in Global Society
world. Research Projects The Green Industrial Strategy Project A partnership between the Institute for Business in Global Society and the Berkeley Economy and Society Initiative, The Green Industrial View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
that align strategy and business competition with the needs of society, which will mean a different relationship with government,” the paper concludes. Business community action required In the coming weeks,... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- Web
Africa - Global Activities 2021
foreign investment, and community stability,” explains Raji, who was born in Nigeria. “My short-term response to the outbreak was to coordinate donations in cash and volunteer hours to organizations involved in the Ebola relief effort.... View Details
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- 01 Jun 2009
- News
Magician Turns HBS Upside Down
QUITE SOME TRICK: Randal rendering an HBS classroom speechless, at least momentarily. Innovation and magic are kindred activities: Both can amaze and upend reality while introducing something new or totally unexpected, as if from nowhere, as if from thin air. So when... View Details
- 13 Mar 2007
- First Look
First Look: March 13, 2007
effective management of these five attributes allows not only organization-level benefits, but also team-level benefits in the form of new capabilities and team member resilience. We then highlight the critical roles of leadership and of View Details
Keywords: Martha Lagace
- 06 Dec 2017
- Blog Post
The 23rd Annual Harvard Business School Tech Conference
However, we did not want to just stop there. We took our discussions and conversations a step further to talk about the responsibilities that we have as current and future leaders to make the technology community more inclusive and... View Details
Keywords: Technology