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Show Results For
- All HBS Web
(3,432)
- People (2)
- News (1,087)
- Research (1,988)
- Events (6)
- Multimedia (32)
- Faculty Publications (1,225)
- August 26, 2009
- Comment
Where Cash for Clunkers Ran Off the Road
By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Auto Industry; Consumer Products Industry; Public Administration Industry; United States
Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Harvard Licensed its Brand
By: John A. Quelch
Quelch, John A. "How Harvard Licensed its Brand." Harvard Business Online—Marketing Know:How (blog). September 9, 2009. https://hbr.org/2009/09/how-harvard-licensed-its-brand.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How to Value the Advertising-Supported Internet
By: John A. Quelch
Quelch, John A. "How to Value the Advertising-Supported Internet." Harvard Business Online—Marketing Know:How (blog). June 29, 2009. https://hbr.org/2009/06/how-to-value-the-advertisingsu/.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Financial Brands Should Market In a Recession
By: John A. Quelch
Quelch, John A. "How Financial Brands Should Market In a Recession." Harvard Business Online—Marketing Know:How (blog). April 15, 2009. https://hbr.org/2009/04/how-financial-brands-should-ma.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How CMOs Should Function in a Recession
By: John A. Quelch
Quelch, John A. "How CMOs Should Function in a Recession." Harvard Business Online—Marketing Know:How (blog). February 23, 2009. https://hbr.org/2009/02/how-cmos-should-function-in-a.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Market in a Recession
By: John A. Quelch
Quelch, John A. "How to Market in a Recession." Harvard Business Online—Marketing Know:How (blog). September 24, 2008. https://hbr.org/2008/09/how-to-market-in-a-recession.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Negative Advertising Works (And When it Doesn't)
By: John A. Quelch
Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: Customers Demand and Deserve Respect
By: John A. Quelch
Quelch, John A. "Customers Demand and Deserve Respect." Harvard Business Online—Marketing Know:How (blog). December 17, 2007. https://hbr.org/2007/12/what-i-learned-from-you-2/.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Avoid the Commodity Trap
By: John A. Quelch
Quelch, John A. "How To Avoid the Commodity Trap." Harvard Business Online—Marketing Know:How (blog). December 13, 2007. https://hbr.org/2007/12/how-to-avoid-the-commodity-tra.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Profit from Scarcity
By: John A. Quelch
Quelch, John A. "How To Profit from Scarcity." Harvard Business Online—Marketing Know:How (blog). August 31, 2007. http://hbswk.hbs.edu/item/how-to-profit-from-scarcity.
- August 24, 2005
- Article
Universities and the War on Terror
By: John A. Quelch
Quelch, John A. "Universities and the War on Terror." Washington Times (August 24, 2005).
- September 4, 2005
- Article
Expert View: America's Big-Hitters Must Stop Playing Hardball
By: John A. Quelch
Quelch, John A. "Expert View: America's Big-Hitters Must Stop Playing Hardball." Independent (London) (September 4, 2005), 8.
- August 2015
- Teaching Note
Rana Plaza (C): Primark and Victim Compensation
By: John A. Quelch
- July 2014
- Teaching Note
Vaxess Technologies, Inc.
By: John A. Quelch
- February 2014
- Teaching Note
The Slingshot: Improving Water Access
By: John A. Quelch
Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details
- March 2014 (Revised April 2014)
- Teaching Note
23andMe: Genetic Testing for Consumers (A) and (B)
By: John A. Quelch
- November 2013 (Revised January 2014)
- Teaching Note
GlaxoSmithKline In China (A), (B) and (C)
By: John A. Quelch
- August 2008
- Supplement
Lenovo 2006-2008 Advertising Clips
By: John A. Quelch
Quelch, John A. "Lenovo 2006-2008 Advertising Clips." Harvard Business School Video Supplement 509-717, August 2008.
- August 2008
- Supplement
Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips
By: John A. Quelch
A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details
Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry
Quelch, John A. Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips. Harvard Business School Video Supplement 509-701, August 2008.
- Third Quarter 2008
- Article
Governance in the Public Sector
By: John A. Quelch
Quelch, John A. "Governance in the Public Sector." Directors & Boards 32, no. 4 (Third Quarter 2008): 36–37.