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  • All HBS Web  (3,830)
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    • Multimedia  (71)
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  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

and successful systems will make sure that customers benefit from marketing relationships as much as firms do. Competition and brand reputations have traditionally been the market's way of providing consumers with a valuable marketing... View Details
Keywords: by Martha Lagace
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

in hospitals and homes to monitor millions of patients. Philips generates over one-third of its global sales from health care. Other companies like GE and Samsung are also active in health care. These brands enjoy some consumer... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or “longing.” She soon realized that the brewing process was just as important as the blend in... View Details
Keywords: Dina Gerdeman
  • 20 Aug 2013
  • First Look

First Look: August 20

http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case: http://hbr.org/search/513703-PDF-ENG Harvard... View Details
Keywords: Anna Secino
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

that has borrowed freely from others around the world. "With the United States accounting for approximately 30 percent of the world's GDP and as the home to 62 out of the 100 most valuable brands in the world, it's not surprising... View Details
Keywords: by Garry Emmons
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

channel stewards? A: Channel stewardship is a brand new concept. Bits and pieces have been practiced in the past, but we have pulled it all together and added some new ones. It would be hard to identify any one firm as an all-around... View Details
Keywords: by Sean Silverthorne
  • 22 Sep 2009
  • First Look

First Look: September 22

president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;... View Details
Keywords: Martha Lagace
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

issues regarding divergent views amongst the partners, building a brand in a very competitive marketplace, and the stability of the core team. Finally, the firm has been presented with an opportunity to join two other firms in a three-way... View Details
Keywords: Martha Lagace
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

has grown rapidly at a time when plenty of other industry-disrupting platforms have flourished, including Uber, Craigslist, and Spotify. Airbnb offers listings in 191 countries, and its total number of listings—4 million-—is higher than the top five major hotel View Details
Keywords: by Dina Gerdeman; Travel
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

worldwide brand already recognized for integrity and honesty, so much the better. The Globe and Post can fill that need. The objection has always been that there is no way to monetize such a role. Online advertising does not plug the gap... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their brands as well as... View Details
Keywords: Martha Lagace
  • 08 Dec 2015
  • First Look

December 8, 2015

bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate P&L for the digital banking unit? Should they create a... View Details
Keywords: Sean Silverthorne
  • 17 Aug 2010
  • First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details
Keywords: Martha Lagace
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 17 Jul 2012
  • First Look

First Look: July 17

note:http://hbr.org/search/612067-PDF-ENG Quietly Brilliant: Transformational Change at HTC Michael L. Tushman and Kerry HermanHarvard Business School Case 412-070 The case examines smartphone maker HTC's 2006 decision to become a branded... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
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