brand management - Publications - Faculty & Research

01 Jun 1996
News

Class Acts

both inside and outside the School. For the past four years, he has managed his family's $1.4 million real-estate and service business, successfully turning the company around by restructuring debt, stabilizing the firm's tenant base, and... View Details

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

Career Coach

Erika Osterling

Erika (HBS '09, ITESM '00) brings 20 years of experience as an operating leader and advisor. She has spent most of her career within Energy & Industrial, with additional roles in Consumer and Retail. Erika's 12+ year career at GE progressed from supply chain to... View Details

Keywords: Energy; Oil & Gas; Energy; Private Equity; Financial Services (All); Manufacturing

10 Mar 2017
News

The Business of Lego Batman

weekends in a row. He spoke with associate editor Julia Hanna about everything from his approach to a film’s business plan, to the challenges of managing internal growth on his teams—and how the Lego Movie is like The Avengers. READ MORE... View Details

Keywords: LEGO; Lego

02 Sep 2018
News

Havana Rising

When hotel manager Alessandro Benedetti worked for Kempinski chain locations in Spain and Switzerland, morning meetings were a time to go over the numbers and discuss strategy for the days ahead. But ever since Benedetti moved to Havana... View Details

Keywords: Dan Morrell; photographed by Eve North

Career Coach

Deborah Resnick

Deborah (HBS '06) has deep expertise in consulting (breaking into consulting, navigating a career in consulting, and breaking out!), complemented by a diverse set of operational and managerial experience across Fortune 500 companies and a private-equity backed natural... View Details

Keywords: Consulting; Consumer Products; Retail

16 Dec 2020
Blog Post

Alumni on the Black Lives Matter Movement

business. And then would be responsible for executing, meeting and reporting out.” SEPTEMBER 11 Steve Pagliuca (MBA 1982), a managing partner of the Boston Celtics, recently helped create Boston Celtics United for Social Change, a $25... View Details

19 May 2022
News

Leading to Salvation

lead to the chapel’s revitalization, calling on help from a local lawyer, Steve Kaplan, and reaching out to Michael Noonan, a senior planning manager with Hennepin County. He hadn’t spent much time in North Minneapolis, but knew there was... View Details

13 Dec 2017
News

Skydeck Live: What Really Motivates American Voters?

through the economy, managing the economy. And what are they not going to be good at? Policy and understanding kind of how the democratic process works. The number two answer on what they would be good at is getting stuff done. The number... View Details

Career Coach

Carole Carlson

Carole (HBS '98) has a wide ranging business background, with particular expertise coaching MBAs and executives. She has a passion for helping individuals develop their career vision and implement it via practical job search skills, including strategy development,... View Details

Keywords: Consulting; Education; Entrepreneurship; Government; Health Care; Hospitality; Real Estate; Social Enterprise

Publications