Publications

September 1992 (Revised March 1993)
Case

Empresas ICA and the Mexican Road Privatization Program

By: Willis M. Emmons III and Monica Brand

Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details

Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico

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Profile

Rocio Parra

term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as an associate marketing manager.... View Details

Keywords: Retail

Career Coach

Nicole Ledoux

Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details

Keywords: Consumer Products; Entrepreneurship; Investment Management; Financial Services (All)

19 Jan 2017
Cold Call Podcast

Can Wynton Marsalis and Lincoln Center Save Jazz Music?

Keywords: Re: Rohit Deshpande; Music

September 2018
Teaching Note

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde

A comprehensive treatment of classroom use of the case on issues affecting the reputation of the Nobel Prize (9-919-401). These encompass a global outreach initiative, the variety of entities that speak for the Prizes, the impact of new high-value awards, and a... View Details

Keywords: Nobel Prize; Reputation; Brands and Branding

August 1994 (Revised May 1997)
Case

Sony Corporation: The Walkman Line

Explores how Sony manages its Walkman line in both the domestic (Japanese) and Western markets. Describes a simple target costing system, a simple Japanese cost accounting system, and the management of product proliferation. View Details

Keywords: Cost Accounting; Brands and Branding; Consumer Products Industry; Japan

01 Jun 2008
News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details

Keywords: Sean Silverthorne; Management

Video

Dr. Ahmed Heikal

Dr. Ahmed Heikal, Chairman and Founder of Qalaa Holdings, explains how building businesses requires a skillset that involves accounting for external pressures, particularly in the context of emerging markets. View Details

20 Nov 2019
Video

Seema Aziz

Seema Aziz, the founder of Sefam, the first high-quality fabric manufacturer in Pakistan, describes the way her employees have been taught to monitor quality and educate customers.

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05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

Summing Up When Does Friction Trump Scale in the Corporate Life Cycle? This month's column raised the issue of size limits on an organization's ability to compete In today's global economy. The specific case in point was Walmart and whether it had become just too big... View Details

Keywords: by James Heskett; Retail

14 Feb 2020
Video

Dr. Nalli Kuppuswami Chetti

Dr. Nalli Kuppuswami Chetti, Chair of the company which owns India's premier saree brand, talks about how maintaining high quality at a fixed, open price has been the foundation of the company's success.

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14 May 2009
Working Paper Summaries

Quantity vs. Quality and Exclusion by Two-Sided Platforms

Keywords: by Andrei Hagiu; Video Game; Web Services

February 2010
Background Note

Food Retail: Trends and Implications

By: Rajiv Lal and Natalie Kindred

Keywords: Brands and Branding; Supply and Industry

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

By: John A. Quelch

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe