Publications

20 Dec 2004
Research & Ideas

How an Order Views Your Company

customer orientation across an organization. That involves senior leadership. Q: Has technology or the advent of the Web had an impact on the order management cycle? Rangan: No question. Software vendors Seibel, Oracle, and others have... View Details

Keywords: by Sarah Jane Johnston

03 Jan 2018
Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

web shortly after you post them or share them with friends. Out of sight, out of mind, right? Problem solved, right? Might as well Snapchat that lampshade on your head, right? Wrong. It turns out that if a potential employer ever saw an... View Details

Keywords: by Carmen Nobel

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

sent you to the Web site where you could see the films in their entirety, which starred the same dashing young actor driving BMWs amid all manner of car chases and plot twists. Because it was kind of an underground thing, young people... View Details

Keywords: by Garry Emmons; Service

21 Aug 2017
Blog Post

A Summer Internship with the City of Boston

actual human being wrote it? Do it! Want to build an intuitive web form (easy to fill out, simple to save, easy to submit) to replace a clunky paper form (hard to write, easy to lose, annoying to submit)? Do it! Want to build an app that... View Details

Keywords: Consulting

May 2010
Article

Bye Bye Bundles: The Unbundling of Music in Digital Channels

By: Anita Elberse

Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details

Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry

February 2001 (Revised November 2009)
Case

Amazon.com (C)

By: Jeffrey F. Rayport

At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details

Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States

March 2001 (Revised March 2003)
Case

Syncra Systems

Syncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will... View Details

Keywords: Product Positioning; Internet and the Web; Supply Chain Management; Applications and Software; Sales

July 2000 (Revised May 2001)
Case

WebMD (A)

Discusses the emerging role of the Internet in the health care industry and describes the strategy of WebMD in this new "ehealth" space. Issues include technology strategy, industry transformation, competition in turbulent environments, and strategic alliances. View Details

Keywords: Internet and the Web; Alliances; Competitive Advantage; Industry Structures; Health Care and Treatment; Health Industry

01 Feb 2002
News

Redefining Success: Women & Work.

as at hundreds of other business schools throughout the world. Women's alumnae networks-Boston, New York City, and Washington, D.C., now have alumnae clubs that offer events of interest to the School's female graduates. For more information about existing networks or... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

Harvard AIDS Institute. It was co-sponsored by UNAIDS and the World Economic Forum. The fourth conference in the series will be held in Beijing on November 5, 2003, to coincide with the World Economic Forum Asian regional summit. For more information, see the... View Details

Keywords: by Martha Lagace

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

several years ago to connect the back end of its 50,000 stores with company headquarters. But it soon dawned on executives that 90 percent of Starbucks customers use the Web, and many are high-end business travelers. Offering them Web... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

30 Apr 2024
Blog Post

IFC India: Urban Adaptation in a Changing World

complex web of government structures and competing administrative mandates that make urban planning particularly difficult. The first problem is that guidance on climate mitigation and adaptation at the state and federal level isn’t... View Details

01 Dec 2009
News

Seven Honored with Alumni Achievement Award

United States and Brazil could do a lot more together. There’s a lot of potential for partnership. Books you’re reading? Outliers, by Malcolm Gladwell; The Snowball, about Warren Buffett. What’s the first Web site you look at in the... View Details

Keywords: Susan Young; awards; fishing; Funds, Trusts, and Other Financial Vehicles; Finance; Beverage and Tobacco Product Manufacturing; Manufacturing; General Merchandise Stores; Retail Trade

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

people web development for fun, and getting them amazing jobs and careers. I was blown away. That’s when the light bulb went off. Since then, we’ve done fairly well. We’ve trained over 500 graduates and maintain a 99 percent job placement... View Details

Keywords: Technical and Trade Schools; Educational Services

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing company in View Details

Keywords: by Carmen Nobel; Advertising; Technology

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

downtime created by the collapse of the Internet bubble gave rise to a host of new applications that we now collectively know as Web 2.0. Technologies and materials left unused due to the collapse of one industry can be creatively... View Details

Keywords: by Martha Lagace

May 2016 (Revised April 2018)
Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

By: Willy Shih

This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details