Testing - Publications - Faculty & Research

01 Mar 2010
News

You Have to Save to Win

Playing off the popularity of lottery games, HBS professor Peter Tufano has designed a savings program called “Save to Win,” now being tested at eight credit unions in Michigan. To participate, individuals open a one-year certificate of... View Details

Keywords: Monetary Authorities-Central Bank; Finance; Securities, Commodities, and Other Financial Investments; Finance

01 Oct 1996
News

The Right Stuff: Getting the Word from MBA Admissions

will also explain the range of responsibilities and qualities advisors can look for in identifying potentialcandidates. Bulletin: The School has reintroduced the Graduate Management Admissions Test (GMAT) as an element of the admissions... View Details

15 Apr 2022
Blog Post

How I Spent My HBS 2+2 Deferral: Kelly Ogiesoba

bleeding edge ideas and concepts for the business that had never been done before, such as deploying a residential storage virtual power plant to test the value of aggregated storage, laying out the ground work for a future Florida large... View Details

Web

Strategy for Entrepreneurs - Course Catalog

ideas—is challenging. Signals are biased and noisy. Designing experiments is non-trivial, and running tests is expensive. Failure is hard to admit and learn from. Getting to and listening to feedback is challenging. The ideas with the... View Details

01 Dec 2018
News

Case Study: Your Data, Your Health

otherwise take a decade to diagnose. But NextGen Jane is building more diseases into the pipelines. “There are so many understudied areas in women’s health we could explore,” Tariyal says. Illustration by Marcos Chin The Question: “The first View Details

Keywords: Jen McFarland Flint

26 Sep 2024
Blog Post

Syngenta Tomato Vision

In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of their Immersive Field Course... View Details

Thomas J. Watson, Sr.

of them being the first of their kind on the market, including typewriters, automatic summary punches, test scoring machines and others. IBM’s biggest achievement however, came when it introduced its first computer in 1952, well behind... View Details

Keywords: Computers & Electronics

January–February 2023
Article

Data-Driven COVID-19 Vaccine Development for Janssen

By: Dimitris Bertsimas, Michael Lingzhi Li, Xinggang Liu, Jennings Xu and Najat Khan

The COVID-19 pandemic has spurred extensive vaccine research worldwide. One crucial part of vaccine development is the phase III clinical trial that assesses the vaccine for safety and efficacy in the prevention of COVID-19. In this work, we enumerate the first... View Details

Keywords: COVID-19; Health Testing and Trials; Forecasting and Prediction; AI and Machine Learning; Research; Pharmaceutical Industry

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May 2023 (Revised June 2023)
Supplement

Novartis (C): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Testing and Trials; Health Care and Treatment; Business Model; Problems and Challenges; Pharmaceutical Industry; Switzerland

Citation

19 Sep 2006
First Look

First Look: September 19, 2006

top during the last century, this book reveals the mechanisms of advancement for both insiders and outsiders and speculates on what this means for the future of leadership selection and development. Asymmetric Timeliness Tests of... View Details

Keywords: Sean Silverthorne

Profile

David Gellis

Care Center. Under the tutelage of center director Laura Esserman, MD/MBA, David examined ways to leverage information systems to improve breast-cancer treatment. "Dr. Esserman used her clinic as a lab to test ideas for improving... View Details

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Investment Club | MBA

Investment Club To improve members' understanding of investment management; to help members develop practical investment skills and test them in the markets; and to create superior access to career opportunities in the investment... View Details

June 2008 (Revised July 2008)
Case

The Miami Project to Cure Paralysis

By: Robert Steven Kaplan, Christopher Marquis and Brent Kazan

Marc Buoniconti is the co-founder of the Miami Project to Cure Paralysis, a nonprofit medical research organization. The project was founded in 1985 by Marc and his father Nick, a former Hall of Fame football player, when Marc suffered a spinal cord injury. In 2007,... View Details

Keywords: Investment; Philanthropy and Charitable Giving; Health Testing and Trials; Leadership; Growth and Development Strategy; Mission and Purpose; Research and Development; Nonprofit Organizations; Health Industry; Miami

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12 Aug 2019
Working Paper Summaries

Case Histories of Significant Medical Advances

Keywords: by Amar Bhidé, Srikant M. Datar, and Katherine Stebbins

Article

Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials

By: Caroline Marra, William J. Gordon and Ariel Dora Stern

Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details

Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology

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March 2015 (Revised January 2024)
Case

CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies

By: Regina E. Herzlinger and Andrew Otazo

Duke Rohlen (HBS MBA ’01) hoped to win over a prominent venture capital investor for Series B financing of his firm CVI that was creating a drug-eluting balloon (DES) to treat peripheral arterial disease. As a second-mover, Duke felt he was more likely to acquire... View Details

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01 Jun 2020
News

The Network Effect

coronavirus. Kapoor was tested and by the time he received the results nine days later, they confirmed what he already knew: he had COVID-19 (and so did his wife, a physician, and two of his four kids). Kapoor’s View Details

Keywords: Susan Young; COVID-19; Ambulatory Health Care Services; Health, Social Assistance

01 Sep 2013
News

Geisha Secrets

TSAI: A luxury skin-care line based on ancient Japanese rituals. Years of work-related testing of beauty products had left Victoria Tsai (MBA 2006) with acute dermatitis. After trying various medications to no avail, she turned to Japan... View Details

Keywords: skincare; beauty products; Health and Personal Care Stores; Retail Trade

Career Coach

Tim Kluska

recruiting process. Tim can provide career path clarification, resume refinement, helpful context on all finance-adjacent industries, and the step-by-step inside baseball on IB networking. In addition, Tim can conduct mock IB interviews on all View Details

November 2007
Case

Antegren: A Beacon of Hope

By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann

The CEO of Biogen Idec faces a set of difficult decisions regarding a promising drug for Multiple Sclerosis that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion... View Details

Keywords: Demand and Consumers; Leadership; Ethics; Corporate Social Responsibility and Impact; Decision Choices and Conditions; Crisis Management; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry

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