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      • June 1994 (Revised August 1994)
      • Case

      Cunard Line Ltd.: Managing Integrated Marketing Communications

      By: Stephen A. Greyser
      Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
      Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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      Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
      • June 1994 (Revised October 1999)
      • Background Note

      Beer Game, The: Board Version

      By: Janice H. Hammond
      The beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages among a beer manufacturer, its distributors, a wholesaler, and a... View Details
      Keywords: Cost Management; Information; Distribution Channels; Production; Supply Chain Management; Problems and Challenges
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      Hammond, Janice H. "Beer Game, The: Board Version." Harvard Business School Background Note 694-104, June 1994. (Revised October 1999.)
      • June 1994 (Revised October 2001)
      • Supplement

      Mrs. Fields, Inc. 1993

      By: Lynda M. Applegate and Keri O. Pearlson
      A compilation of press remarks that detail the changes in control and management initiated by the company. View Details
      Keywords: Organizational Change and Adaptation; Management Systems; Food and Beverage Industry
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      Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. 1993." Harvard Business School Supplement 194-066, June 1994. (Revised October 2001.)
      • 1994
      • Working Paper

      Nonseparability, Sampling, and the Observation of Multidimensional Systems

      By: M. C. Moldoveanu, J. W. Pratt and H. Stevenson
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      Moldoveanu, M. C., J. W. Pratt, and H. Stevenson. "Nonseparability, Sampling, and the Observation of Multidimensional Systems." Harvard Business School Working Paper, No. 94-004, June 1994.
      • May 1994
      • Background Note

      Managing Market Complexity: A Three-Ring Circus

      By: V. Kasturi Rangan
      Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details
      Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product
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      Rangan, V. Kasturi. "Managing Market Complexity: A Three-Ring Circus." Harvard Business School Background Note 594-119, May 1994.
      • May 1994 (Revised August 1994)
      • Case

      Motorola: Government and Systems Technology Group

      By: Janis Lee Gogan, Donna B. Stoddard and Shoshana Zuboff
      Keywords: Electronics Industry
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      Gogan, Janis Lee, Donna B. Stoddard, and Shoshana Zuboff. "Motorola: Government and Systems Technology Group." Harvard Business School Case 494-137, May 1994. (Revised August 1994.)
      • May 1994
      • Background Note

      Reorienting Channels of Distribution

      By: V. Kasturi Rangan
      Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details
      Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry
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      Rangan, V. Kasturi. "Reorienting Channels of Distribution." Harvard Business School Background Note 594-118, May 1994.
      • April 1994 (Revised October 2001)
      • Case

      Mrs. Fields, Inc. (1977 - 1987)

      By: Lynda M. Applegate and Keri O. Pearlson
      Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details
      Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry
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      Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. (1977 - 1987)." Harvard Business School Case 194-064, April 1994. (Revised October 2001.)
      • March 1994
      • Case

      Intel Corp.: Leveraging Capabilities for Strategic Renewal

      By: Christopher A. Bartlett and Ashish Nanda
      Traces the history of Intel from its earliest days as a technology-driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management... View Details
      Keywords: Organizational Change and Adaptation; Adaptation; Management Skills; Management Practices and Processes; Strategy; Organizations; Information Technology Industry
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      Bartlett, Christopher A., and Ashish Nanda. "Intel Corp.: Leveraging Capabilities for Strategic Renewal." Harvard Business School Case 394-141, March 1994.
      • March 1994
      • Case

      Bose Corp.: The JIT II Program (A)

      By: Roy D. Shapiro and Bruce Isaacson
      Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details
      Keywords: Supply Chain Management; Planning; Production; Alliances; Order Taking and Fulfillment; Electronics Industry
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      Shapiro, Roy D., and Bruce Isaacson. "Bose Corp.: The JIT II Program (A)." Harvard Business School Case 694-001, March 1994.
      • March 1994 (Revised September 1995)
      • Case

      Enron Gas Services

      By: Peter Tufano
      The CEO of Enron Gas Services (EGS), a subsidiary of the largest U.S. integrated natural gas firm, considers the risks and opportunities of selling a variety of natural gas derivatives, both embedded in gas delivery contracts and as free-standing financial contracts.... View Details
      Keywords: Risk Management; Energy Sources; Financial Services Industry; Energy Industry
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      Tufano, Peter, and Sanjay Bhatnagar. "Enron Gas Services." Harvard Business School Case 294-076, March 1994. (Revised September 1995.)
      • Article

      Capital Budgeting Systems and Capabilities Investments in U.S. Companies after World War II

      By: K. B. Clark and C. Y. Baldwin
      Keywords: Capital Budgeting; System; Investment; Business Ventures; United States
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      Clark, K. B., and C. Y. Baldwin. "Capital Budgeting Systems and Capabilities Investments in U.S. Companies after World War II." Business History Review 68, no. 1 (Spring 1994): 73–109. (Winner of Newcomen-Harvard Award For the best article published each year in the Business History Review​.)
      • Article

      How New Top Managers Use Control Systems as Levers of Strategic Renewal

      By: R. Simons
      Keywords: Management; System; Strategy
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      Simons, R. "How New Top Managers Use Control Systems as Levers of Strategic Renewal." Strategic Management Journal 15, no. 3 (March 1994): 169–189.
      • January 1994
      • Case

      ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation

      By: D. Quinn Mills, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson and Richard C. Wei
      In the midst of dramatic changes in the information systems industry and declining profits at the ABC Co., the vice president in charge of the sales and service division, Jeff, and his managers attempt to transform their division. The transformation gets off to a good... View Details
      Keywords: Organizational Change and Adaptation; Transformation; Motivation and Incentives; Resignation and Termination; Communication; Business or Company Management; Information Technology Industry
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      Mills, D. Quinn, Brock W. Orwig, Janet M. Pumo, Todd C. Stilson, and Richard C. Wei. "ABC Sales and Service Division: A Case Study of Personal and Organizational Transformation." Harvard Business School Case 494-075, January 1994.
      • January 1994 (Revised February 2001)
      • Case

      PepsiCo's Restaurants

      By: Cynthia A. Montgomery
      In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details
      Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry
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      Montgomery, Cynthia A. "PepsiCo's Restaurants." Harvard Business School Case 794-078, January 1994. (Revised February 2001.)
      • January 1994 (Revised May 1995)
      • Case

      Xerox: Design for the Environment

      By: Richard H.K. Vietor
      In 1990, Xerox undertook an "Environmental Leadership Program" designed to make Xerox an industry leader in non-polluting operations, recycling, and products actually designed for the environment. This effort flowed naturally out of the system of total quality... View Details
      Keywords: Product Design; Production; Service Delivery; Service Operations; Organizational Design; Environmental Sustainability
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      Vietor, Richard H.K. "Xerox: Design for the Environment." Harvard Business School Case 794-022, January 1994. (Revised May 1995.)
      • 1994
      • Chapter

      Competition Policy and Privatization: An Organizational Perspective

      By: James Langenfeld and Dennis Yao
      Competition (antitrust) policies in Central and Eastern Europe need to address both short-term problems associated with the transition to a market economy as well as the development of institutions suitable for a mature market economy. In this paper we employ an... View Details
      Keywords: Economic Systems; Policy; Development Economics; Emerging Markets
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      Langenfeld, James, and Dennis Yao. "Competition Policy and Privatization: An Organizational Perspective." Chap. 10 in Government and Markets: Establishing a Democratic Order and a Market Economy In Former Socialist Countries. 32, by Hendrikus Blommestein and Bernard Steunenberg, 195–218. International Studies in Economics and Econometrics. Kluwer Academic Publishers, 1994.
      • December 1993 (Revised November 1995)
      • Case

      Wetherill Associates, Inc.

      By: Lynn S. Paine
      Top managers of Wetherill Associates, Inc., a small, privately held distributor of electrical parts to the automotive aftermarket, are considering whether to modify the company's compensation system for its salesforce. The management wants a compensation system that... View Details
      Keywords: Ethics; Business or Company Management; Organizational Structure; Compensation and Benefits; Salesforce Management
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      Paine, Lynn S. "Wetherill Associates, Inc." Harvard Business School Case 394-113, December 1993. (Revised November 1995.)
      • November 1993 (Revised March 1997)
      • Case

      Romeo Engine Plant

      By: Amy P. Hutton and Robert S. Kaplan
      A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now is to solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details
      Keywords: Organizational Change and Adaptation; Motivation and Incentives; Management Practices and Processes; Groups and Teams; Performance Efficiency; Performance Improvement; Manufacturing Industry; Auto Industry
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      Hutton, Amy P., and Robert S. Kaplan. "Romeo Engine Plant." Harvard Business School Case 194-032, November 1993. (Revised March 1997.)
      • 29 Oct 1993
      • Lecture

      Evolution of the Main Bank System in Japan

      By: W. Carl Kester
      Keywords: Banks and Banking; Banking Industry; Japan
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      Kester, W. Carl. "Evolution of the Main Bank System in Japan." Lecture at the European Science Foundation Workshop on Corporate Finance, Center for Economic Policy Research, Sesimbra, Portugal, October 29, 1993. (Discussant.)
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