Publications

Web

Social Enterprise - Faculty & Research

significant discretion. Corporate philanthropy is our setting to study how a differentiated structural element—the corporate foundation—constrains the influence of individual senior managers and directors on corporate strategy. Our... View Details

29 Oct 2012
Research & Ideas

Are You Paying a Tip--or a Bribe?

Few people see a relationship between tipping and bribing. But consider this: In places where people tip heavily, bribes are more likely to exchange hands as well. Research shows that there's actually a fine line between the socially... View Details

Keywords: by Dina Gerdeman

February 2007
Case

Paul Robertson and the Medici String Quartet

Describes the approach to creative collaboration and leadership adopted by Paul Robertson as leader of one of the most highly regarded string quartets in recent history. Intended to prompt a discussion of a variety of issues surrounding management of creative... View Details

Keywords: Management; Creativity; Groups and Teams; Music Entertainment; Music Industry

September 1999 (Revised February 2004)
Case

WebSpective Software, Inc. (A)

By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong

Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details

Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

the front desk couldn’t find our reservation. The night manager immediately took us to our rooms so we could rest and even gave us an upgrade for the inconvenience. (We waited less than five minutes.) He didn’t ask for a credit card or... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

March 2011 (Revised June 2012)
Case

Office of Technology Transfer - Shanghai Institutes for Biological Sciences

By: Willy Shih, Sen Chai, Kamen Bliznashki and Courtney Hyland

Gordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing... View Details

Keywords: Multinational Firms and Management; Patents; Knowledge Management; Law Enforcement; Business and Government Relations; Research and Development; Biotechnology Industry; Pharmaceutical Industry; China

Web

Globalization - Faculty & Research

competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean revert faster in countries where there is more... View Details

12 Mar 2021
News

My Favorite Case

manager, but it was a good thing for me to brush up on while managing a diverse team. —Alterrell Mills (MBA 2016) Back to top “Fenchel Lampshade Co.” Steven Rogers (MBA 1985) and Michele Rogers (MBA 1986) propose purchasing a lampshade... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

17 May 2011
First Look

First Look: May 17

Talismark, which helped its customers manage their waste, was considering re-engineering its business fundamentals to dramatically increase profitability by changing its sales and information processes. Implementing the changes would be... View Details

Keywords: Sean Silverthorne

October 2016
Technical Note

Product Development Fundamentals

By: Marco Iansiti, Michael Toffel, Kerry Herman and Julia Kelley

This note introduces key managerial issues in new product development. It describes the product development funnel and alternative approaches to structuring product development teams including functional, lightweight, heavyweight, and autonomous/dedicated teams, which... View Details

Keywords: Product Development; Groups and Teams; Operations; Management

March 2019 (Revised June 2019)
Case

Global Sourcing at Nike

By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull

This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s... View Details

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

between $50,000 and $120,000 per year, the responses indicated that higher income was correlated with higher price tolerance. This was in keeping with the pattern that researchers expected to see based on past research on the relationship... View Details

Keywords: by Kristen Senz

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

June 2008 (Revised February 2013)
Case

Vignettes on Governance of Private Equity Firms

By: G. Felda Hardymon, Ann Leamon and Eugenia Adofo

In a series of vignettes, Nigella Hardy-Smyth of an international development agency that invests in emerging markets private equity firms must decide how to handle various situations that arise. As a member of the Limited Partner Advisory Board of each of the five... View Details

Keywords: Private Equity; Investment Funds; Corporate Governance; Governing and Advisory Boards; Managerial Roles; Emerging Markets; Partners and Partnerships

January 1996 (Revised September 1997)
Case

Scott Paper Company

By: Stuart C. Gilson and Jeremy Cott

A professional turnaround manager attempts to implement a massive global downsizing program at the world's largest producer of consumer tissue products. The plan involves laying off almost one third of the company's 34,000 hourly and salaried employees and dramatically... View Details

Keywords: Assets; Global Strategy; Resignation and Termination; Goals and Objectives; Business and Stakeholder Relations; Sales; Value Creation; Pulp and Paper Industry

November 2009
Article

What Would Peter Say?

By: Rosabeth Moss Kanter

Heeding the wisdom of Peter Drucker might have helped us avoid - and will help us solve - numerous challenges, from restoring trust in business to tackling climate change. He issued early warnings about excessive executive pay, the auto industry's failure to adapt and... View Details

Keywords: Judgments; Employee Relationship Management; Leadership; Goals and Objectives; Management Practices and Processes; Organizational Change and Adaptation; Business and Community Relations; Business and Government Relations; Business and Shareholder Relations

Find at Harvard

Article

How to Shift from Selling Products to Selling Services

By: Doug J. Chung

Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details

Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management