Publishing Industries (except Internet) - Publications - Faculty & Research

01 Sep 2021
Blog Post

Investing in Career Switchers - Cyril Straughn-Turner & Invesco US

Straughn-Turner learned a great deal, and was eager to continue his education. Applying to business school felt like the natural next step for this lifelong learner, and an ideal way to pivot into another industry he was drawn to – real... View Details

Keywords: Real Estate

01 Dec 2017
News

A Safer—and Speedier—Way to Name Your Startup

what’s out there to avoid any unpleasant surprises.” Besides similarity of name, search results incorporate information on industry sectors and trademark classes. “What trademark is about is the likelihood of confusion, so the system... View Details

Keywords: Julia Hanna

01 Dec 2009
News

Broad Range of Interests Among Nine New Faculty

experience in the supermarket industry and holds an MBA from the University of Chicago. Bruce Harreld (MBA ’75) is applying his considerable experience as a strategic and marketing leader at IBM and as a speaker and writer on corporate... View Details

Keywords: Margie Kelley

01 Oct 2001
News

New Economy Notables: Thomas S. Volpe

longer cyclical. The Internet is a big deal, but it's not world-changing. It's another improvement, like the PC was. I have never been more optimistic than I am today about the future of technology. Advice for current MBAs It is a... View Details

Keywords: Young, Susan; Finance

Web

Bibliography - The Art of American Advertising

Competitiveness Recruit Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS Working Knowledge Close Harvard... View Details

01 Apr 2002
News

Pamela Thomas Graham

Harvard Law School. The two moved to New York after graduation, and Thomas-Graham began her career at McKinsey, consulting on projects for retail and financial-services companies. In the 1990s, as the Internet juggernaut picked up speed,... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

21 Aug 2000
Lessons from the Classroom

Under the Magnifying Glass: The Benefits of Being a Case Study

ensures that the information within it is correct. If the draft contains certain observations or data they prefer not to have mentioned, they let the researcher know. Then the company authorizes the case. A case is never published without... View Details

Keywords: by Martha Lagace

01 Sep 2010
News

Dare to be Different

MOON: “Differentiation is not a formula. Rather, it’s a way of thinking.” Professor Youngme Moon, who teaches one of HBS’s most popular electives (Consumer Marketing), has recently published her first book. In Different: Escaping the... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services

January 2000
Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details

Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry

Citation

Educators

Purchase

01 Oct 2002
News

What's Cookin'

million people on its payrolls, the restaurant industry is the nation's largest private-sector employer, attracting 46 percent of every dollar spent on food. Despite these statistics, the industry (with the... View Details

Keywords: Hanna, Julia

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

acquisition costs. These results suggest that eBay's foray into leveraging the social Internet for profit reveals a replicable strategy that benefits both the company and the consumer and can be succinctly summarized as: eBay increases... View Details

03 Nov 2014
Research & Ideas

Brand Lessons From the Nobel Prize

It draws from previous work by Urde (an associate professor at the Lund University School of Economics and Management in Lund, Sweden), John Balmer (a marketing professor at Brunel University in London) and Greyser. In 2007, the three View Details

Keywords: by Carmen Nobel

Web

Expatriate Traders in the Treaty Port Communities - A Chronicle of the China Trade

Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS Working Knowledge Close Harvard Business School About... View Details

January 2001 (Revised April 2001)
Teaching Note

Lawyers & Leases TN

By: Richard G. Hamermesh and Michele Lutz

Teaching Note for (9-801-166). View Details

Keywords: Contracts; Negotiation; Entrepreneurship; Internet and the Web; Education; Education Industry

Citation

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06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

enduring strength of the corporate climate in South Africa, says Eric D. Werker, an assistant professor at Harvard Business School. Werker's case study, "Foreign Direct Investment and South Africa," to be published in December,... View Details

Keywords: by Martha Lagace

January 2017 (Revised August 2019)
Supplement

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

Citation

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November 2015
Case

Advanced Leadership Pathways: Beatriz Cardoso and Education in Brazil

By: Rosabeth M. Kanter, Daniella Suarez and Ai-Ling Jamila Malone

Beatriz Cardoso, founder of Laboratório de Educação (Education Laboratory) had a dream to propel Brazilian education. However challenges in fundraising made it difficult to scale up her project, based on helping adults help children improve their literacy skills. To... View Details

Citation

Educators

active and engaged investors in the VC industry today as recommended by founders. She has been named a Boston Business Journal Power 50: Newsmaker, a Women to Watch honoree by Mass High Tech and a Boston Business Journal 40-under-40... View Details

Keywords: Software/App;#75;#Venture Capital

01 Sep 2012
News

What’s the Big Idea?

international divisions. “Goldman Sachs in New York is different from Goldman Sachs in Asia,” he observes, adding that the same is true for conglomerates operating in industries as different as pharmaceuticals and aircraft engines.... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services; Management