Publications

August 2013
Case

Contempo Technologies, Inc. and Betty Sievers: A Clash of Interests in an Uncertain Time

By: Srikant M. Datar, Michael R. Jaff D.O. and Caitlin N. Bowler

In an era of rapidly evolving systems of health care delivery, the impact on patients, physicians, hospitals, medical device manufacturers and small business owners are often conflicting. This case highlights these conflicts and stressors from all perspectives,... View Details

Keywords: Health Care Industry; Healthcare; Health Care and Treatment; Health Industry

October 2011 (Revised October 2011)
Supplement

Barack Obama and the Bush Tax Cuts (B)

By: Matthew Weinzierl and Jacob Kuipers

President Obama signs a major fiscal stimulus package and then must debate whether to extend the Bush tax cuts.
Instructors may also obtain a Teaching Note, written by this case supplement's author, that provides suggestions for using this case supplement... View Details

Keywords: Taxation; Government and Politics; United States

February 2008 (Revised May 2010)
Case

Laurence Longren: End Game

By: Howard H. Stevenson and Shirley M. Spence

This case examines a successful 64-year old as he considers his goals, and how he should be spending his time, at this stage of his life. It briefly recounts his life story, and provides a special focus on personal financial planning and wealth management issues. View Details

Keywords: Age; Financial Management; Time Management; Personal Development and Career; Planning

April 2007 (Revised June 2008)
Background Note

AmorePacific

By: Elie Ofek and Kerry Herman

Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details

Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea

October 2005 (Revised September 2006)
Case

DentalCorp

By: Richard G. Hamermesh and Ricardo Reisen de Pinho

DentalCorp is the fifth largest provider of dental insurance in Brazil and has tripled its sales in the past two years. Whether to expand to Chile or to continue expansion in Brazil is the major strategic choice facing the company at the end of 2004. View Details

Keywords: International Finance; Expansion; Entrepreneurship; Health Care and Treatment; Global Strategy; Insurance Industry; Health Industry; Brazil; Chile

November 2004 (Revised February 2006)
Background Note

Note on Insider Trading Liability

By: Lynn S. Paine and Christopher Bruner

Provides a general description and overview of U.S. law on insider trading, including the basic theories of liability, the responsibilities of securities firm managers to prevent and detect insider trading, and the potential penalties for insider trading. A rewritten... View Details

Keywords: Insider Trading; Legal Liability; Ethics; Crime and Corruption; Finance

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (B)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details

Keywords: Consumer Behavior

Keywords: by Laura Alfaro, Nick Bloom, Paola Conconi, Harald Fadinger, Patrick Legros, Andrew F. Newman, Raffaella Sadun, and John Van Reenen

05 Sep 2018
News

Inside the World of Eddy Cue, Apple’s Services Chief

06 Oct 2020
Video

Black Founders: Camille McGirt, MBA 2021

08 Jan 2018
Working Paper Summaries

Come Together: Firm Boundaries and Delegation

30 Jan 2017
Working Paper Summaries

The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

Keywords: by Geoffrey Jones and Ben Gettinger; Apparel & Accessories; Retail

24 Mar 2016
Working Paper Summaries

Economic Uncertainty and Earnings Management

Keywords: by Luke C.D. Stein and Charles C.Y. Wang; Financial Services

November 2024
Supplement

FedEx Cyberattack (B): Reflections and Lessons

By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter

Set in 2024, this (B) case provides an update to the (A) case (no. 625-049) about a devastating cyberattack that destroyed thousands of computers and business systems at FedEx’s European division in 2017. It describes lessons learned and changes made in the wake of the... View Details

Keywords: Cybersecurity; Disruption; Crisis Management; Organizational Change and Adaptation; Europe

October 2019 (Revised January 2020)
Background Note

Evolution of the Drone Industry

By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer

This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating... View Details

Keywords: Drones; Information Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States

March 23, 2017
Article

Incentives Don't Help People Change, but Peer Pressure Does

By: Susanna Gallani

This article summarizes the findings of a research study that examined the effectiveness of monetary and non-monetary incentives in establishing persistent organizational behavior modifications. The results of the study highlight the interplay between monetary and... View Details

Keywords: Motivation and Incentives; Behavior; Change Management

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Winter 2013
Article

How to Identify the Best Customers for Your Business

By: Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III

How can businesses achieve profitable growth so that their costs don’t grow faster than sales? This article focuses on scaling a venture’s sales process and provides a methodology for identifying core customers and some implications for governance criteria and... View Details

Keywords: Customer Relationship Management; Growth Management; Sales

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May 2002 (Revised May 2002)
Case

Tim Blanchard at Jones Mendel & Co.

By: John J. Gabarro

Tim Blanchard struggles to balance all the demands facing him as a partner of a consulting firm. He must decide how to serve clients, mentor his people, provide strategy and direction to the high-tech group, and spend time with family. A rewritten version of an earlier... View Details

Keywords: Customer Focus and Relationships; Managerial Roles; Work-Life Balance; Consulting Industry