Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,078) Arrow Down
Filter Results: (2,078) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (6,355)
    • Faculty Publications  (2,078)

    Show Results For

    • All HBS Web  (6,355)
      • Faculty Publications  (2,078)

      Product MarketingRemove Product Marketing →

      ← Page 98 of 2,078 Results →

      Are you looking for?

      →Search All HBS Web
      • August 1988 (Revised January 1992)
      • Case

      Hewlett-Packard (A): Organizing New Product Sales Channels--1986

      By: V. Kasturi Rangan and Joseph G. Finegold
      Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
      Citation
      Find at Harvard
      Related
      Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)
      • August 1988 (Revised January 1992)
      • Case

      Hewlett-Packard (B): Organizing New Product Sales Channels--1987

      By: V. Kasturi Rangan
      Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
      Citation
      Find at Harvard
      Related
      Rangan, V. Kasturi. "Hewlett-Packard (B): Organizing New Product Sales Channels--1987." Harvard Business School Case 589-020, August 1988. (Revised January 1992.)
      • July 1988 (Revised October 1992)
      • Exercise

      Sellars' Market

      By: David E. Bell
      A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the... View Details
      Keywords: Marketing
      Citation
      Purchase
      Related
      Bell, David E. "Sellars' Market." Harvard Business School Exercise 189-001, July 1988. (Revised October 1992.)
      • Article

      Beyond the Reach of the Invisible Hand: Impediments to Economic Activity, Market Failures, and Profitability

      By: Dennis Yao
      In this paper it is argued that failures of the competitive market are necessary conditions for supranormal profitability. Three fundamental causes of these market failures-production economies and sunk costs, transactions costs, and imperfect information-are developed... View Details
      Keywords: Economics; Markets; Failure; Profit; Cost; Information; Market Transactions; Competition; Strategy; Production
      Citation
      Find at Harvard
      Read Now
      Related
      Yao, Dennis. "Beyond the Reach of the Invisible Hand: Impediments to Economic Activity, Market Failures, and Profitability." Strategic Management Journal 9 (Summer 1988): 59–70. (Harvard users click here for full text.)
      • summer 1988
      • Article

      Simultaneous Signaling to the Capital and Product Markets

      By: David S. Scharfstein, Robert Gertner and Robert Gibbons
      Keywords: Product; Capital; Markets
      Citation
      Read Now
      Related
      Scharfstein, David S., Robert Gertner, and Robert Gibbons. "Simultaneous Signaling to the Capital and Product Markets." RAND Journal of Economics 19, no. 2 (summer 1988): 173–190.
      • May 1988 (Revised March 1990)
      • Case

      Matsushita Electric Industrial (MEI) in 1987

      By: Christopher A. Bartlett and Sumantra Ghoshal
      Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
      Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
      Citation
      Educators
      Purchase
      Related
      Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
      • spring 1988
      • Article

      Product Market Competition and Managerial Slack

      By: David S. Scharfstein
      Keywords: Product; Markets; Competition; Management
      Citation
      Read Now
      Related
      Scharfstein, David S. "Product Market Competition and Managerial Slack." RAND Journal of Economics 19, no. 1 (spring 1988): 147–155.
      • January 1988 (Revised July 1991)
      • Course Overview Note

      Integrated Product Line Management: Course Description, Requirements, and Assignments - Spring 1991

      By: Benson P. Shapiro
      Keywords: Product Marketing
      Citation
      Find at Harvard
      Related
      Shapiro, Benson P. "Integrated Product Line Management: Course Description, Requirements, and Assignments - Spring 1991." Harvard Business School Course Overview Note 588-050, January 1988. (Revised July 1991.)
      • January 1988 (Revised May 1992)
      • Case

      Howard Head and Prince Manufacturing, Inc.

      By: Howard H. Stevenson
      Deals with the issue of an entrepreneur in a very successful company deciding whether to stay through a period of great growth or to sell. What are the entrepreneur's responsibilities to the organization, to his employees, to the public? As subtopics, the issues of... View Details
      Keywords: Business Growth and Maturation; Decisions; Entrepreneurship; Patents; Law; Markets; Production; Sales
      Citation
      Educators
      Purchase
      Related
      Stevenson, Howard H. "Howard Head and Prince Manufacturing, Inc." Harvard Business School Case 388-079, January 1988. (Revised May 1992.)
      • 1988
      • Article

      The Struggle for Dominance in the Automobile Market: The Early Years of Ford and General Motors

      By: Richard S. Tedlow
      Keywords: Production; Markets; Duopoly and Oligopoly; Auto Industry; United States
      Citation
      Find at Harvard
      Related
      Tedlow, Richard S. "The Struggle for Dominance in the Automobile Market: The Early Years of Ford and General Motors." Business and Economic History 17 (1988): 49–62.
      • November 1987
      • Background Note

      The Magic Matrix: Products and Accounts

      By: Benson P. Shapiro
      Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach. View Details
      Keywords: Marketing Strategy; Product Marketing; Customers
      Citation
      Educators
      Purchase
      Related
      Shapiro, Benson P. "The Magic Matrix: Products and Accounts." Harvard Business School Background Note 588-006, November 1987.
      • November 1987 (Revised March 1988)
      • Case

      Searching for Trade Remedies: The U.S. Machine Tool Industry--1983

      By: David B. Yoffie
      In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details
      Keywords: Economic Slowdown and Stagnation; Machinery and Machining; Government and Politics; Law; Production; Business and Government Relations; Competition; Manufacturing Industry; Japan; Germany; United States
      Citation
      Find at Harvard
      Related
      Yoffie, David B. "Searching for Trade Remedies: The U.S. Machine Tool Industry--1983." Harvard Business School Case 388-071, November 1987. (Revised March 1988.)
      • July 1987
      • Case

      Altoona Corp.: Computer Products Division

      By: Roger E. Bohn and Robert H. Hayes
      A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process... View Details
      Keywords: Factories, Labs, and Plants; Volatility; Performance Consistency; Performance Improvement; Performance Productivity; Quality; Mathematical Methods; Hardware; Manufacturing Industry
      Citation
      Find at Harvard
      Related
      Bohn, Roger E., and Robert H. Hayes. "Altoona Corp.: Computer Products Division." Harvard Business School Case 688-010, July 1987.
      • July 1987 (Revised May 1993)
      • Case

      Atlas Copco (A): Gaining and Building Distribution Channels

      By: V. Kasturi Rangan
      Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
      Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States
      Citation
      Educators
      Purchase
      Related
      Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)
      • June 1987 (Revised May 1990)
      • Case

      John Deere Component Works (B)

      By: Robert S. Kaplan
      Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details
      Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Consumer Products Industry
      Citation
      Educators
      Purchase
      Related
      Kaplan, Robert S. "John Deere Component Works (B)." Harvard Business School Case 187-108, June 1987. (Revised May 1990.)
      • Article

      Marketing the Premium Product

      By: John A. Quelch
      Citation
      Find at Harvard
      Related
      Quelch, John A. "Marketing the Premium Product." Business Horizons 30, no. 3 (May–June 1987): 38–45.
      • April 1987
      • Supplement

      Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets

      By: Benson P. Shapiro and Lawrence B. Levine
      Citation
      Find at Harvard
      Related
      Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets." Harvard Business School Video Supplement 887-538, April 1987.
      • April 1987 (Revised October 1989)
      • Case

      Winchell Lighting, Inc. (A)

      By: Robin Cooper and Robert S. Kaplan
      Designed to teach students how to trace marketing costs to products. View Details
      Keywords: Cost Accounting; Marketing; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Cooper, Robin, and Robert S. Kaplan. "Winchell Lighting, Inc. (A)." Harvard Business School Case 187-074, April 1987. (Revised October 1989.)
      • March 1987
      • Background Note

      Variety vs. Value: Two Generic Approaches to Product Policy

      By: Benson P. Shapiro
      Keywords: Product; Policy; Marketing
      Citation
      Find at Harvard
      Related
      Shapiro, Benson P. "Variety vs. Value: Two Generic Approaches to Product Policy." Harvard Business School Background Note 587-119, March 1987.
      • March 1987 (Revised May 1988)
      • Case

      Inland Steel Co. Product Policy (A): Changing Markets and Technology

      By: Benson P. Shapiro and Lawrence B. Levine
      Keywords: Product Marketing; Steel Industry
      Citation
      Find at Harvard
      Related
      Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (A): Changing Markets and Technology." Harvard Business School Case 587-134, March 1987. (Revised May 1988.)
      • ←
      • 98
      • 99
      • …
      • 103
      • 104
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.