Marketing Plans - Publications - Faculty & Research

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

"data-driven decision style" (David Cawlfield), the development of "early warning indicators" combined with an "external interference mechanism" (Gopal Padinjaruveetil), scenario planning of the type... View Details

Keywords: by Jim Heskett

11 Mar 2001
Research & Ideas

Digital Designs on the Inner City

possibly going to change their attitudes about what they think their lives can be." Yet Harris doesn't wait for residents to come to him. Instead, he has reached out to inner city business owners, helping them write competitive business View Details

Keywords: by Dina Gerdeman

13 Nov 2000
Research & Ideas

Corporate Venturing: Entrepreneurship on the Inside

Ashton Perry of Lucent Corp.'s Lucent Venture Partners. "It's hard enough to incent an entrepreneurial team in the way the external market will incent them without raising all kinds of questions about equity compensation within the... View Details

Keywords: by Kenneth Liss

30 Jul 2024
Blog Post

Alumni Career Journey: Rob Self (MBA 2021) – Integrating Climate into Consulting

help making an action plan that is both sustainable and profitable. I've also become an official part of the climate and sustainability practice area at BCG. I’ve worked on internal thought leadership such as offshore wind View Details

17 Feb 2015
News

The First Five Years: Diogo Castro Freire (MBA 2012)

college. At the time, I was studying economics and found the topic fascinating, from an economic theory perspective; it was—and still is—an unprecedented market failure and tragedy of the commons on a global scale. “Over time, my interest... View Details

Keywords: Arts, Entertainment; Motion Picture and Sound Recording Industries; Information

01 Dec 2001
News

Q&A: John Quelch

markets, a trillion dollars in foreign exchange move through the markets each day. The telecommunications revolution is a huge factor, as is the vast increase in cross-border migration and air travel, notwithstanding recent events. As a... View Details

Keywords: Deborah Blagg

Web

From the Chief Financial Officer | Annual Report 2024

the School’s strategic initiatives, including courses such as Digital Marketing Strategy, Business and Climate Change, and AI Essentials for Business. Additionally, the group launched the first cohort of a track in its Credential of... View Details

28 Jul 2009
First Look

First Look: July 28

they cannot spend on marketing the way their competitors do. The case invites students to explore an unusual business model in both concept and execution. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/609106-PDF-ENG Pfizer:... View Details

Keywords: Martha Lagace

Web

Financial Management of Smaller Firms - Course Catalog

investing in smaller businesses. Educational Objectives The course focuses on how to manage smaller businesses with an emphasis on the financial aspects of buying and growing these businesses. The cases are designed to give students practical knowledge that will be... View Details

27 Apr 2015
Blog Post

2+2: Building on Business Basics at HBS

training from HBS is invaluable when going to places to conduct business where what you are doing has never been done before.Where did you work before coming to HBS?I worked for Walmart Marketing, as an Assistant Marketing Manager, for... View Details

Web

Field Course: Investing for Impact - Course Catalog

of your top three choices of small businesses to work with and expect that you will remain enrolled in the course if you are matched as such. Please let us know via email ASAP if your plans or intentions have changed. Note that the class... View Details

06 Sep 2016
First Look

September 6, 2016

control this risk, the authors write, but you can and should plan for it. They offer three steps to help you survive a corporate scandal. 1. Be forthright. Transparency and full disclosure are key to overcoming the stigma. Executive... View Details

Keywords: Carmen Nobel

08 May 2006
Research & Ideas

The Cost of Cutting in Line

No one likes to waste time standing in line. So why don't more people try to bribe their way to the front? Should companies allow some customers to move to the front of the line for a hefty fee? Is there a market for time? Felix... View Details

Keywords: by Sean Silverthorne

28 Nov 2012
What Do You Think?

Should Pay-for-Performance Compensation be Replaced?

agrees, of course. Comparing the simplicity of (especially short-term) responses to the complexity of the pay-for-performance challenge, Ravindra Edirisoorlya went so far as to say that "Current P4P model(s) may lead to another economic bubble and another strong... View Details

Keywords: by James Heskett

01 Aug 2012
What Do You Think?

Should CEOs Worry About ‘Too Big to Succeed?’

in the US, one that its parent sold for about $9 billion just nine years after its founding. Third is a piece of newly published research. In it, Robert Arnott and Lillian Jing Wu analyzed market capitalizations of firms in the US over a... View Details

Keywords: by James Heskett; Manufacturing; Financial Services

25 Aug 2009
First Look

First Look: August 25

channel); and (iii) individuals who were out of the market when they were excessively angry in the unregulated market, decide to purchase once the firm is regulated, reducing the standard distortions described in the first channel (mixed... View Details

Keywords: Martha Lagace

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

some eternal issues of patient care: not only good health, but also quality, choice and trust? To consider these questions, the IS2K conference assembled a panel of experts, with HBS Professor Lynda Applegate as moderator, to talk about "Emerging Internet Business... View Details

Keywords: by Martha Lagace; Health

15 Nov 2001
Research & Ideas

Five Questions for Paul Gompers and Josh Lerner

by venture groups in the upcoming years, as well as an imposition of tougher terms on venture groups by the institutions who are their primary sources of capital. At the same time, there have been some fundamental changes happening in the venture capital View Details

Keywords: by Carol Elsen; Financial Services

05 Nov 2013
First Look

First Look: November 5

Incentive Plan By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—No abstract available. Publisher's link:http://www.europeanfinancialreview.com/ August 2013 Journal of Financial Economics Acquirer-Target Social Ties and Merger... View Details

Keywords: Sean Silverthorne

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

commercialization of technological discoveries was Documentum, which marketed an object-oriented document-management system. Xerox had undertaken a large number of projects in this area for over a decade prior to Documentum's founding,... View Details

Keywords: by Paul Gompers & Josh Lerner

Publications