Market Design - Publications - Faculty & Research

June 1997 (Revised February 2000)
Case

Walker and Company: Profit Plan Decisions

Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details

Keywords: Organizational Structure; Family and Family Relationships; Market Design; Management Systems; Planning; Profit; Performance Evaluation; Segmentation; Corporate Strategy; Investment Return; Publishing Industry

Citation

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January 1998 (Revised April 2001)
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details

Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan

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16 Dec 2016
News

Kurt (MBA 1967) and Louise Wulff

Exxon oil refinery and designed chemical plants for Chevron. “I had practical experience in the energy field, but as an engineer, I focused entirely on the quantitative,” explains Wulff. His wife, Louise, suggested he take business... View Details

20 May 2014
First Look

First Look: May 20

a year after he has been in office. It also gives an overview of Japan's earlier economic performance, focusing primarily on the period after it suffered a stock market and real estate crash in 1989-1992. During his first year in office,... View Details

Keywords: Sean Silverthorne

Profile

Micah Macfarlane

exists and the need exists, but it is just not getting there. The market is designed to sell to the developed world and poorer countries need more bargaining power. I brokered investments and negotiated... View Details

Keywords: Healthcare/Biotech; Manufacturing/Energy; Nonprofit/Government/Education

01 May 2013
News

Dhruv Agarwala, MBA 2002

real-estate marketing service headquartered in New Delhi. In appreciation of the part HBS has played in his life as well as his ties to India, Agarwala designated his 10th Reunion gift in 2012 to support the... View Details

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

own high-speed trains. I could list a dozen market categories where you'll find four, five, or six well-funded, well-organized, and savvy companies all pursuing this nearly identical strategy." While many of those firms are... View Details

Keywords: by Peter Jacobs

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

Many of us learned at an early age the expression caveat emptor, or let the buyer beware. The phrase conjured up an image of a roiling, rollicking market that consumers best entered equipped for battle and prepared for disappointment—or... View Details

Keywords: by Sean Silverthorne; Retail

19 May 2015
First Look

First Look: May 19

wealth of data it provides about agents' behavior and about the Bitcoin system itself. This article presents the platform's design principles and properties for a non-technical audience; reviews its past, present, and future uses; and... View Details

Keywords: Sean Silverthorne

17 Mar 2017
News

Schwarzman on Blackstone and the Value of an MBA

market leader with $330 billion dollars in assets under management. Along the way, he has emerged as a patron of education, best known for launching the Schwarzman Scholars, an academic and cultural immersion program View Details

Keywords: Management of Companies and Enterprises; Management

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

income remained relatively stable, about 3 to 1. Over the last 20 years, however, the financial markets that financed the housing system in the United States changed remarkably. Local markets once dominated... View Details

Keywords: by Martha Lagace; Financial Services

21 Nov 2013
News

Case Study: BlackBerry and Thorsten Heins

which was facing numerous challenges: a rapidly decreasing market share, falling revenues, and cratering investor faith. Heins went about cutting costs—including the layoff of more than 5,000 workers in May 2012—scrapped plans to make the... View Details

Keywords: Telecommunications; Information; Management of Companies and Enterprises; Management

01 Mar 2008
News

Innovation, Inc.

that become essential to the economic success of fashion designers in the marketplace. (Her research on the market for modern and contemporary fine art in India also bears out this phenomenon.) “One of the... View Details

Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management

01 Feb 2001
News

HBS Alumni Association Board of Directors: President's Report

areas: defining the School's audiences, identifying vehicles for communication, and addressing design and content. The committee's work is predicated on the fact that HBS needs to communicate its services and programs more effectively to... View Details

Keywords: conferences; committees; leadership; alumni; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2005
News

Robert Buzzell Remembered

known as the Profit Impact of Marketing Strategies (PIMS), designed to identify and measure the determinants of profits in individual businesses. The author or coauthor of eleven books, Buzzell worked... View Details

01 Apr 1998
News

New Releases

improvement will they be able to take full advantage of the cost management potential of their new systems." Presenting a blueprint for the design of systems that promote both learning and better decision-making, the authors highlight... View Details

Web

Field Course: Life Sciences Venture Creation - Course Catalog

task, especially given recent market conditions. This course is a practical, hands-on field course primarily designed for students who are very serious about pursuing entrepreneurship within the life... View Details

05 Jun 2007
First Look

First Look: June 5, 2007

stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details

Keywords: Martha Lagace

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

June 2022 (Revised October 2022)
Background Note

Digital Commerce and Delivery: Preparing Food and Retail Value Chains for a 50-50 World

By: William R. Kerr, Daniel O'Connor, Paige Boehmcke and Will Ensor

Increasing digitalization of grocery retail and quick commerce reveals insights about managing complex supply chains at scale and shifting revenue streams from product sales to data monetization. How are the roles of retailers changing? What happens if marginal cost... View Details