International Marketing - Publications - Faculty & Research

01 Jun 2003
News

Respond to a Worthy Cause

national and international artists, expand the marketing efforts, and make a bigger impact in the battle against domestic violence.” Brown and Dietz signed on, and HBS faculty members Michael Watkins and Max... View Details

Keywords: Michael Watkins; Arts, Entertainment

28 Feb 2020
News

Kelly Campbell Named President of Hulu

and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as... View Details

Keywords: Arts, Entertainment

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

approach has been crucial in Log 9's ability to adapt and thrive in a dynamic market. Cash Flow Formula + Competition: Lastly, our discussions touched upon the ambition for international expansion and the prospect of an exit. Log 9 is... View Details

Web

Scaling Technology Ventures - Course Catalog

These variables represent external and internal enablers of successful scaling: Activating Growth Strategic Opportunity and Market : What does it take to “cross the chasm” to the early majority? How large is... View Details

24 Apr 2014
News

Seeing glass in a new light

buildings, dynamic glass dramatically increases flexibility in architectural design while reducing energy consumption. As CEO of View Dynamic Glass, Mulpuri has succeeded in taking this 50-year-old nanotechnology to market and is leading... View Details

19 Apr 2018
Blog Post

Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree

About the MBA/MPA-ID Harvard Kennedy School’s Master in Public Administration in International Development (MPA-ID) is designed to prepare the next generation of leaders in international development. It is... View Details

03 Oct 2023
Blog Post

Hire an MBA: The Benefits and Misconceptions for Startups

marketing, leadership, negotiation, operations, strategy, and more. In the second year, a student may focus on a particular area to deepen their knowledge of that space. Students can help complete short-term projects Not sure how an MBA fits into your organization?... View Details

Keywords: All Industries; Entrepreneurship

17 Apr 2007
First Look

First Look: April 17, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107060 International Capital Markets and Sovereign Debt: Crisis Avoidance and Resolution Harvard Business School Note 707-018 Successive... View Details

Keywords: Martha Lagace

25 Feb 2002
Research & Ideas

The Country Effect: Does Location Matter?

types of organizations. Highly entrepreneurial organizations are rabbits, emphasizing innovation and risk-taking. And tigers are built around competitive advantage and market superiority. Elephants are, as you would expect, full of... View Details

Keywords: by Sean Silverthorne

24 Mar 2002
Lessons from the Classroom

Case Study: A Lesson in Private Venture Financing

an international exchange." After a few months, the stock became a "small-cap orphan" in South Africa's two-tier market, trading at 1.39 Rand/share in July 2000 as emerging markets continued... View Details

Keywords: by Julia Hanna

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

updating the 10 disruptive forces identified in the first edition, showing how managers can address these challenges, and describing how public confidence in the market system could be rebuilt. The revised edition includes examples of... View Details

Keywords: by Martha Lagace

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

28 Jul 2009
First Look

First Look: July 28

Working PapersNone this week PublicationsAdverse Selection in Online 'Trust' Certifications Author:Benjamin Edelman Publication:Proceedings of ICEC'09 (forthcoming). ACM International Conference Proceeding Series Abstract Widely used... View Details

Keywords: Martha Lagace

August 2011 (Revised October 2014)
Case

High Wire Act: Credit Suisse and Contingent Capital (A)

By: Clayton S. Rose and Aldo Sesia

Late in 2010, Credit Suisse CEO Brady Dougan and his team closed in on the decision of whether or not to issue contingent capital, which Swiss regulators would require by 2019. There were a number of substantial issues facing Dougan and his team, including whether... View Details

Keywords: Financial Institutions; Capital Markets; Financial Crisis; Decision Choices and Conditions; Leadership; International Finance; Financial Liquidity; Risk and Uncertainty; Competitive Strategy; Financial Services Industry; Switzerland

Citation

Educators

Purchase

01 Apr 1997
News

Facing the Music

switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD View Details

Keywords: Marguerite Rigoglioso

01 Oct 1998
News

Putting on the Wheels

As head of General Motors's international division - which last year invested $2.45 billion worldwide - Louis Hughes brings a rock-steady philosophy to the auto giant's global operations: "Wherever possible, invest where you sell." Hughes... View Details

Keywords: Mary Ellen Gardner

10 Jun 2014
First Look

First Look: June 10

paper investigates the role of the CRO in making these transformations happen. The two cases highlight that the role of the CRO may be less about the packaging and marketing of risk management ideas to business managers, but instead about... View Details

Keywords: Sean Silverthorne

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

(in which service provision is mandated by law) as well as monopolies (in which customers have no real alternatives).6 Also excluded are internal business functions (e.g., human resources and information technology) unless they operate in... View Details

Keywords: by Robert Simons

Fast Answer

FIELD Global Immersion Resources: Chile

Industry and market research Passport Click on Search on the upper left side of the main screen to get started. Locate the industry of interest and then choose a geography. Click on Run Search EMIS (Emerging View Details

07 Dec 2010
First Look

First Look: Dec. 7

http://www.emeraldinsight.com/journals.htm?articleid=1876547&show=html Unleashing the Power of Marketing Authors:Beth Comstock, Ranjay Gulati, and Stephen A. Liguori Publication:Harvard Business Review 88, no. 10 (October 2010)... View Details