Show Results For
- All HBS Web
(7,983)
- Faculty Publications (2,007)
Show Results For
- All HBS Web
(7,983)
- Faculty Publications (2,007)
- June 1983 (Revised April 1991)
- Case
Dominion Engineering Works
- July 1982 (Revised July 2004)
- Case
Esmark, Inc. (B)
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
- March 1981 (Revised February 1993)
- Case
Hank Kolb, Director, Quality Assurance
- 1980
- Working Paper
Components of Manufacturing Inventories: A Structural Model of the Production Process
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
- October 1979 (Revised March 1986)
- Case
PC&D, Inc.
- 1978
- Article
An Incentive Compatible Planning Procedure for Public Good Production
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
- June 1977 (Revised September 1992)
- Case
Sorenson Research Co. (Abridged)
- Research Summary
Come Together: Firm Boundaries and Delegation
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Teaching Interest
Data Science for Managers
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Teaching Interest
DESIGN THEORY AND PRACTICE ES285
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details
- Research Summary
Designing Productive Zones of Privacy
A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details