Publications

01 Apr 2001
News

HBS Press Books in Brief

Inside Chinese Business: A Guide for Managers Worldwide reveals the social and cultural values that underpin Chinese business practices and influence day-to-day corporate decisions. Written by Ming-Jer Chen, an expert on business strategy and competition and founding... View Details

Keywords: Publishing Industries (except Internet); Information; Telecommunications; Information; Management of Companies and Enterprises; Management

2007
Working Paper

Facts and Fallacies about U.S. FDI in China

By: Lee Branstetter and C. Fritz Foley

Despite the rapid expansion of U.S.-China trade ties, the increase in U.S. FDI in China, and the expanding amount of economic research exploring these developments, a number of misconceptions distort the popular understanding of U.S. multinationals in China. In this... View Details

Keywords: Macroeconomics; Trade; Foreign Direct Investment; Multinational Firms and Management; Expansion; China; United States

Read Now

October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

January 2005 (Revised April 2005)
Case

Wal-Mart, 2005

By: David B. Yoffie and Barbara Mack

Wal-Mart has been expanding, both domestically and internationally. Covers recent developments at Wal-Mart, including new stores, new store formats, and international expansion. View Details

Keywords: Globalized Firms and Management; Competition; Expansion; Innovation and Invention; Retail Industry; United States

24 Apr 2014
News

Seeing an opportunity to treat people with serious skin disorders

Rahul Mehendale (MBA 2003), CEO of mySkin, talks about this impact his company has in medical and cosmetic cases. (Published April 2014) View Details

March 2007
Teaching Note

Latvia: Economic Strategy after EU Accession (TN)

By: Michael E. Porter and Christian H.M. Ketels

Teaching note to 707515. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India

May 1994
Case

Colgate-Palmolive: Managing International Careers

Colgate-Palmolive, the U.S.-based consumer products firm, has long emphasized international experience for its managers and has developed a comprehensive policy to manage expatriate assignments. The rise in dual-career families has made some managers reluctant to... View Details

Keywords: Business or Company Management; Multinational Firms and Management; Personal Development and Career; Experience and Expertise; Consumer Products Industry; United States

06 Sep 2004
What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

Specifically, Martin Edic points out that "Much of global air business travel, for example, is unnecessary ... (with) broadband connections combined with free VoIP software." Necessary behaviors can be fostered by incentives as... View Details

Keywords: by James Heskett

August 2007
Teaching Note

Teva Pharmaceutical Industries, Ltd (TN)

By: Tarun Khanna and Krishna G. Palepu

Teaching note to 707441. View Details

Keywords: Growth and Development Strategy; Cost; Competitive Strategy; Adoption; Emerging Markets; Change; Multinational Firms and Management; Genetics; Pharmaceutical Industry; India

July 1996 (Revised June 1998)
Case

Gillette Indonesia

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

24 Jul 2015
News

Nike Korea has New CEO

Keywords: Apparel Manufacturing; Manufacturing

1997
Mimeo

International Competition and the Efficient Choice of Technology

By: Christian H.M. Ketels

Keywords: Competition; Globalized Firms and Management; Decision Choices and Conditions; Technology

March 1992 (Revised April 1995)
Case

Saatchi & Saatchi Co. PLC: Corporate Strategy

By: David J. Collis

Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies. View Details

Keywords: Restructuring; Globalized Firms and Management; Corporate Strategy; Diversification; Advertising Industry

01 Sep 2017
News

Futures Made Bright Through Opportunity

Helping African Businesses Compete on the Global Stage Sheila Kyarisiima’s (MBA/MPA 2017) curiosity about building things, especially infrastructure, prompted the Kampala, Uganda, native to come to the United States in 2007 to study... View Details

Keywords: Management of Companies and Enterprises; Management

17 Jun 2002
Research & Ideas

Entrepreneurship in Asia and Foreign Direct Investment

worried about the ascendance of China, while firms in Taiwan and Hong Kong have reaped enormous benefits from Chinese economic expansion, according to Huang. He presented his new research proposal to an audience of faculty and doctoral... View Details

Keywords: by Martha Lagace

January 2011 (Revised January 2014)
Case

Rebranding Gallagher

By: Rohit Deshpande and Keith Chi-ho Wong

Steve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand... View Details

Keywords: Globalized Firms and Management; Brands and Branding; Marketing Strategy; Distribution; Industrial Products Industry