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  • 23 Aug 2016
  • First Look

August 23, 2016

particular, we examine how individuals’ prior experiences and the experiences of those around them alter their belief perseverance in operational decisions after the revelation of negative news. We draw on an exogenous announcement of negative news by the View Details
Keywords: Sean Silverthorne
  • Web

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Sophus A. Reinert Fall 2025 Q1Q2 3.0 Challenges and Opportunities in the Restaurant Industry General Management, Entrepreneurial Management Michael S. Kaufman , Andy Pforzheimer Spring 2026 Q3Q4 3.0 Changing the World: Life Choices of... View Details
  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health & Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; "USA,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; Israel; United States
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Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020.
  • 01 Mar 2018
  • News

Making Sense of the Modern Startup

MBA course, in which he would combine then-emerging thinking at HBS about entrepreneurship with some new kinds of financial strategies he had been roughing out. Entrepreneurial Finance seemed like a logical name for the course. Almost nobody up the View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
  • 2022
  • Book

Les multinationales suisses dans l'arène politique (1942–1993) [Swiss Multinationals in the Political Arena (1942–1993)]

By: Sabine Pitteloud
En décembre 2020, les Suisses votaient sur l’initiative populaire « pour des multinationales responsables ». Cet épisode récent a rappelé que la régulation de l’activité des sociétés multinationales fait l’objet de luttes politiques, auxquelles participent les... View Details
Keywords: Multinational Enterprise; Multinational Companies; Multinational Corporations; Lobbying; Business & Government Relations; Labor Relations; Relocation; Offshoring And Outsourcing; Corporate Regulation; Transnational Regulation; Multinational Firms and Management; Business and Government Relations; Governing Rules, Regulations, and Reforms; International Relations; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Switzerland
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Pitteloud, Sabine. Les multinationales suisses dans l'arène politique (1942–1993) [Swiss Multinationals in the Political Arena (1942–1993)]. Genève, Suisse: Librairie Droz, 2022, French ed.
  • May 2011
  • Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

5,000 board members from around the world to find out. We found that, overall, innovation does not rank as a top strategic challenge for the majority of boards. Although directors in certain industries are more cognizant of the threat of... View Details
Keywords: Dina Gerdeman
  • 11 Feb 2014
  • First Look

First Look: February 11

further identifies how the lengths over which agglomerative forces operate influence the shapes and sizes of industrial clusters; we confirm these predictions using variations across patent technology clusters. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • April 1982 (Revised March 1986)
  • Case

Standard Fruit Co. in Nicaragua (B)

By: James E. Austin
Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Nicaragua
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Austin, James E. "Standard Fruit Co. in Nicaragua (B)." Harvard Business School Case 382-149, April 1982. (Revised March 1986.)
  • June 1989 (Revised January 1992)
  • Teaching Note

RJR Nabisco, Teaching Note

By: Richard S. Ruback
Teaching Note for (9-289-056). View Details
Keywords: Food and Beverage Industry; Food and Beverage Industry
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Ruback, Richard S. "RJR Nabisco, Teaching Note." Harvard Business School Teaching Note 289-057, June 1989. (Revised January 1992.)
  • June 2015
  • Teaching Note

Coffee Wars in India

By: David B. Yoffie
Keywords: Competition; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India
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Yoffie, David B. "Coffee Wars in India." Harvard Business School Teaching Note 715-469, June 2015.
  • July 2005
  • Case

Freemark Abbey Winery (Abridged)

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details
Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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Krasker, William S. "Freemark Abbey Winery (Abridged)." Harvard Business School Case 606-004, July 2005.
  • March 2001 (Revised June 2001)
  • Case

Identifying and Realizing Investments in Eastern Europe (A)

By: Ray A. Goldberg, Robert E. Kennedy and Laure Mougeot Strook
A Greek milling firm wants to invest in Eastern Europe. The case explores the firm's search strategy and its due diligence process after a potential investment, and considers how the company should structure its bid. A rewritten version of an earlier case. View Details
Keywords: Foreign Direct Investment; Venture Capital; Emerging Markets; Business and Government Relations; Financial Strategy; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Europe
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Goldberg, Ray A., Robert E. Kennedy, and Laure Mougeot Strook. "Identifying and Realizing Investments in Eastern Europe (A)." Harvard Business School Case 701-086, March 2001. (Revised June 2001.)
  • April 2000
  • Supplement

BRL Hardy: Globalizing an Australian Wine Company

By: Christopher A. Bartlett
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details
Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Video Supplement 300-506, April 2000.
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

this new stream of research, which focuses on two related but distinct themes. The earliest theme to be explored, in a literature dating from the 1990s, is the story of how and why some conventional industries sought to become less... View Details
Keywords: by Sean Silverthorne
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

likes to do operations like housekeeping and food and beverage. And there’s a third entity that has the brand. Companies like the Four Seasons or Ritz Carlton, we say they “flag” a hotel. They don’t manage it; they “flag” it. Trump has a... View Details
Keywords: by Christina Pazzanese
  • 28 Feb 2025
  • News

Joy to the World

that share an office that work in enrollment and transportation, and they call themselves ACL based on their first names. They've got merch that they've developed for ACL. They play basketball with each other every Friday. They bring in View Details
  • 01 Jun 1996
  • News

Class Acts

kitchen to a larger production facility in Vermont. Over the next few years, he and his family orchestrated the creation of an entire line of nationally distributed condiments and pasta sauces. In 1995, his natural foods company, Uncle... View Details
  • 01 Mar 2004
  • News

New Horizons for Iraq

you couldn’t see more than fifty feet in front of you. All we could do at that point was sit it out. My soldiers drove around and delivered my battalion’s food and water. It seemed like we were all spread out, but when the storm cleared... View Details
Keywords: Garry Emmons; James E. Aisner; Julia Hanna; National Security and International Affairs; Government
  • 13 Oct 2015
  • First Look

October 13, 2015

James Heppelmann looked at how this shift is changing the structure of industries and forcing firms to rethink their strategies. In this companion article, the authors look at the effects inside firms, examining the impact that smart,... View Details
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