Publications

June 2011 (Revised May 2012)
Case

Procter & Gamble: Marketing Capabilities

By: Rebecca M. Henderson and Ryan Johnson

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details

Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry

09 Sep 2015
Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

Company executives would have to make a choice of whether and how to cut their workforce costs—either through mass layoffs or furloughs. Our goal with the case was to explore the tradeoffs between these two... View Details

Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics

October 2001 (Revised October 2017)
Case

Store24 (A): Managing Employee Retention

By: Frances X. Frei and Dennis Campbell

Provides a retailing context in which employee retention strategies are explored through analyzing detailed store-level data. View Details

Keywords: Retention; Management Analysis, Tools, and Techniques; Analytics and Data Science; Strategy; Mathematical Methods; Retail Industry

November 2008 (Revised November 2024)
Case

The Fall of Enron

By: Paul Healy and Krishna Palepu

The case traces the rise of Enron, covering the company's business innovations, personnel management, and risk management processes. It then examines the company's dramatic fall including the extension of its trading model into questionable new businesses, the... View Details

Keywords: Risk Management; Management Practices and Processes; Crime and Corruption; Financial Reporting; Corporate Governance; Governing and Advisory Boards

December 2016 (Revised November 2024)
Case

Rajat Gupta

By: Paul Healy and Eugene Soltes

Rajat Gupta, former managing director of McKinsey & Company; a director of Goldman Sachs, Procter & Gamble, and AMR; and a well-known philanthropist, was convicted of engaging in insider trading. The case explores Gupta’s rise and the later legal problems he faced. View Details

Keywords: Insider Trading; McKinsey; Ethics; Crime and Corruption; United States

August 2020
Article

Strategies for Managing the Privacy Landscape

By: Ramon Casadesus-Masanell and Andres Hervas-Drane

Firms use consumer personal information to improve their products and services. Personal information is open to misuse, however, and when exploited for undesired or unexpected purposes reduces consumer’s trust in the firm and their willingness to provide personal... View Details

Keywords: Consumer Privacy; Privacy Threats; Strategy Framework; Strategy Interactions; Customers; Information; Management; Strategy; Technology Industry

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April 2004 (Revised July 2019)
Case

Wal-Mart in Europe

By: J. Gunnar Trumbull and Louisa Neissa

Presents challenges facing Wal-Mart during its move into Germany. Explores the dynamics of the German retail market. View Details

Keywords: Globalized Markets and Industries; Distribution Channels; Expansion; Trade; Foreign Direct Investment; Retail Industry; Europe; Germany

12 Feb 2020
Blog Post

Trying Out New Career Options with SIPs (Short Intensive Programs)

Short Intensive Programs (SIPs) offer students an excellent opportunity to think about career choices, gain practical skills, and explore topics they might otherwise never get to study. View Video SIPs... View Details

March 2019 (Revised June 2019)
Case

Global Sourcing at Nike

By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull

This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s... View Details

April 1993 (Revised May 1994)
Case

Genzyme Corporation: Strategic Challenges with Ceredase

Genzyme Corp., one of the largest biotechnology companies, has succeeded in developing, manufacturing, and commercializing its first therapeutic, a treatment for a rare genetic disease. Analysis of the case requires students to identify and understand how Genzyme has... View Details

Keywords: Risk Management; Risk and Uncertainty; Corporate Strategy; Technology; Health; Product Development; Biotechnology Industry; Pharmaceutical Industry; United States

16 May 2018
HBS Seminar

Juan Carlos Suárez Serrato, Duke University, Economics

02 Mar 2009
Research & Ideas

When Goal Setting Goes Bad

Business School. We asked Professor Bazerman to explore in more depth some of the paper's findings. Sean Silverthorne: So, are you against incentives and goals? Max Bazerman: No, my coauthors View Details

Keywords: by Sean Silverthorne

18 Nov 2022
HBS Case

What Does It Take to Safeguard a Legacy in Asset Management?

in a business environment awakening to equity and inclusion. One of the first Black portfolio managers, Eddie Brown, founded the eponymous firm in 1983. It was only the second Black-founded investment firm in the US. Its performance in... View Details

Keywords: by Rachel Layne; Financial Services

August 1996
Case

ThermoLase

By: William A. Sahlman and Andrew S. Janower

John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company... View Details

Keywords: Business or Company Management; Corporate Entrepreneurship; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Beauty and Cosmetics Industry

April 1998
Case

Advent Israel Venture Capital Program, The

By: Paul A. Gompers and Jeffrey M. Anapolsky

Explores the decision by Advent, an international venture capital firm, to start a fund focused on Israel. Advent must decide who to hire to run the fund and how much money to raise. View Details

Keywords: Venture Capital; Global Strategy; Recruitment; Expansion; Business Strategy; Financial Services Industry; Israel

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2016
Working Paper

Delaying Firearm Purchases Reduces Gun Violence

By: Michael Luca, Deepak Malhotra and Christopher Poliquin

Handgun waiting periods are laws that impose a two to seven-day delay between the purchase and delivery of a firearm. While states might institute waiting periods for different reasons (e.g., to allow for background checks), these delays also create a “cooling off”... View Details

Keywords: Government Legislation; Safety; Rights; Laws and Statutes; United States

November 2013 (Revised November 2014)
Case

Infection Control at Massachusetts General Hospital

By: Robert S. Huckman and Nikolaos Trichakis

The case explores the challenges facing Massachusetts General Hospital concerning the adoption of a new infection control policy, which promises to improve operational performance, patient safety, and profitability. The new policy requires coordination between... View Details

Keywords: Safety; Organizational Change and Adaptation; Integration; Health Care and Treatment; Policy; Health Industry; Boston

April 2000 (Revised May 2000)
Case

Capital One Financial Corporation

By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige

Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer... View Details

Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States