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Show Results For
- All HBS Web
(11,636)
- People (96)
- News (4,059)
- Research (4,325)
- Events (80)
- Multimedia (227)
- Faculty Publications (2,714)
- 02 Jan 2014
- News
The Power to Change
battery life, and ability to store hundreds of titles, the devices launched the e-book revolution and transformed book publishing in arguably the most significant way since Gutenberg's printing press. Russ... View Details
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
1979). Counter to this notion, results from six experiments show that lay people adhere more to advice when they think it comes from an algorithm than from a person. People showed this sort of algorithm appreciation when making numeric... View Details
Keywords: Sean Silverthorne
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- Web
SPACE: Space, Public and Commercial Economics - Course Catalog
the home base of the HBS space network, with hundreds of members from startup founders to senior executives at the largest NASA contractors and everyone in between. We want your expertise in our discussions,... View Details
- 16 May 2017
- News
Veterans Build Fitness and Friendships in New Stamford Boxing Club
- 07 Aug 2017
- Research & Ideas
'Be Yourself (Within Reason)' and Other Job Search Survival Tips
Ethan Rouen: I wrote this paper for two reasons. First, one of my advisers (former HBS professor) Fabrizio Ferri made me promise I’d write about my experience for future job seekers, and I couldn’t say no to... View Details
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
have long paid careful attention to individual creativity, beginning with studies of well-known geniuses, and expanding to personality, biographical, cognitive, and social-psychological studies of individual... View Details
Keywords: Sean Silverthorne
- December 2001
- Case
IntellectExchange, Inc.
By: James I. Cash Jr. and Janis L Gogan
A start-up intellect exchange initially offered a public expertise exchange, connecting experts with clients. Now management wonders whether a new, more focused strategy will succeed. View Details
Cash, James I., Jr., and Janis L Gogan. "IntellectExchange, Inc." Harvard Business School Case 802-113, December 2001.
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
strength of the country, is increasingly failing to provide stable policy decisions addressing the issues Sweden is facing. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53584 October 2017 Review of Economics and... View Details
Keywords: Sean Silverthorne
- 22 Apr 2022
- Blog Post
Celebrating Earth Day 2022 with the HBS Business and Environment Initiative
my skills and experience to reduce the friction that tough-tech ideas face on their path to scale and bring new technologies to the world, both as an investor View Details
- 14 Feb 2018
- News
A ‘Hopeaholic’ Promotes Diversity, Inclusion, and Equality in the Workplace
Ina Coleman (MBA 1986) found her professional calling by empowering others to take action for gender equality, inclusion, and diversity in their work environments. An organizational development consultant at Sirenia Partners, Coleman... View Details
- 16 Nov 2021
- Blog Post
How HBS Supported My Career Transitions During and After Graduation
experience finding your first post-HBS job? Entering the job market in the summer of 2020 at the height of the pandemic was quite challenging. Nevertheless, I am very grateful for the resources HBS provided me both inside View Details
- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. Learn about bringing this course to your organization . Learner Stories 91%... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
about favorable future policy changes. A lab experiment involving monetary bets on the future popularity of politicians and a field experiment involving political donations (N... View Details
Keywords: Sean Silverthorne
- 20 Oct 2020
- Blog Post
Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program
implications are still being understood, and social or regulatory guardrails do not yet exist. That understanding inspired me to apply to the MBA/MPP program to develop further expertise in technology policy... View Details
- 18 Mar 2022
- Blog Post
The Health Care Conference and the Convening Power of HBS
experience at HBS so far, exemplified by my involvement in the recent 2022 HBS Health Care Conference. I am now an EC (second-year student) at HBS and served as one of the co-chairs of the 19th annual Health... View Details
- October 2023
- Teaching Note
Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models
By: Tsedal Neeley and Tim Englehart
Teaching Note for HBS Case No. 422-085. Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that... View Details
- 28 Apr 2023
- Blog Post
Creating a Workplace That Supports Employees in Work and Life
the company norms and culture.” Actively solicit feedback and listen to members of your community about their lived experience so that these practices are part of the... View Details
Keywords: All Industries
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
size of the LGBT population are misestimated, likely substantially. In a series of online experiments using a large and diverse but non-representative sample, we compare estimates from the standard... View Details
Keywords: Sean Silverthorne
- 02 Dec 2019
- News
Supporting the School as a Student and Young Alumna
still a student for a couple of reasons. One was because of the great people I met there and the friends I made. The other was because of opportunities, such as the section experience View Details