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  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

case. Purchase this case:https://hbsp.harvard.edu/product/419032-PDF-ENG Harvard Business School Case 519-014 Garanti Payment Systems: Digital Transformation Strategy (A) Işıl Akdemir Evlioğlu, executive vice president of marketing at... View Details
Keywords: Dina Gerdeman
  • August 2021
  • Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
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Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
  • January 2022
  • Case

Hybrid Classroom - an Opportunity or a Threat?

By: V.G. Narayanan
When the Covid pandemic struck in the spring of 2020, HBS pivoted to remote instruction while maintaining the interactive and engaged discussions which distinguished the case system pedagogy. In fall 2020 HBS adopted a hybrid approach, fitting out its classrooms with... View Details
Keywords: Education; Teaching; Higher Education; Technology Adoption; Digital Platforms; Internet and the Web; Adaptation; Opportunities; Education Industry
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Narayanan, V.G. "Hybrid Classroom - an Opportunity or a Threat?" Harvard Business School Case 122-075, January 2022.
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

open platforms and then provide a brief history of open digital platforms. I go on to argue that the success of open platforms in competition with vertically integrated firms gave rise to the “vertical-to-horizontal” transition in the... View Details
Keywords: Dina Gerdeman
  • 18 Feb 2014
  • First Look

First Look: February 18

village in China. Purchase this case: http://hbr.org/product/value-retail-b-china-opportunities-for-expansion/an/814013-PDF-ENG Harvard Business School Case 514-087 Digital Marketing Strategy Digital... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in View Details
Keywords: Sean Silverthorne
  • 05 Jul 2011
  • First Look

First Look: July 5

e-books eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad, that invigorated the digital book market are discussed. Also includes a general overview of book publishing including the K-12 and... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2015
  • Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

Are Uber drivers and HourlyNerd consultants independent contractors or employees? Interesting question, but the wrong one. Better to ask: Are we stifling innovation across the digital economy by forcing a simplistic choice, contractor vs.... View Details
Keywords: by Andrei Hagiu; Transportation; Web Services
  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details
Keywords: Re: Sunil Gupta; Retail
  • September 2014 (Revised March 2015)
  • Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
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Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
  • November 2021 (Revised December 2021)
  • Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
  • December 1999
  • Case

Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

By: Rosabeth M. Kanter and Jane Roessner
Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details
Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Computer Industry
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Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change." Harvard Business School Case 300-079, December 1999.
  • July 2011 (Revised September 2011)
  • Case

Game Time Decision for AppDirect

By: Andrei Hagiu, Laura Arjona and Emily Zhang
AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is faced with the key question of deciding distribution strategy: should AppDirect find channel... View Details
Keywords: Digital Platforms; Distribution; Applications and Software; Innovation Strategy; Entrepreneurship; Business Growth and Maturation; Competitive Strategy; Information Technology Industry; United States
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Hagiu, Andrei, Laura Arjona, and Emily Zhang. "Game Time Decision for AppDirect." Harvard Business School Case 712-410, July 2011. (Revised September 2011.)
  • 02 May 2017
  • First Look

First Look at New Research: May 2, 2017

moral of this story is not how to do crisis management faster and better in a lightning-fast digital world. It’s that even the nimblest and deftest crisis management response cannot contain the damage of going straight to “call security”... View Details
Keywords: Carmen Nobel
  • 15 Feb 2000
  • Research & Ideas

Growing Pains: Prescriptions for U.S. Health Care

supporting this model abound. While IBM concentrated on building complex and costly mainframes, for instance, Digital Equipment Corporation created the minicomputer for users with more limited needs and budgets. Minicomputers, in turn,... View Details
Keywords: by Staff; Health
  • Summer 2014
  • Article

When Does a Platform Create Value by Limiting Choice?

By: Ramon Casadesus-Masanell and Hanna Halaburda
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there... View Details
Keywords: Platform Governance; Direct Network Effects; Indirect Network Effects; Complements; Tragedy Of The Commons; Equilibrium Selection; Coordination; Foresight; Strategy; Value Creation; Digital Platforms; Balance and Stability; Decision Choices and Conditions; Consumer Behavior; Applications and Software; Network Effects
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Casadesus-Masanell, Ramon, and Hanna Halaburda. "When Does a Platform Create Value by Limiting Choice?" Journal of Economics & Management Strategy 23, no. 2 (Summer 2014): 259–293.
  • June 2016 (Revised August 2019)
  • Case

Numenta: Inventing and (or) Commercializing AI

By: David B. Yoffie, Liz Kind and David Ben Shimol
In March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: Could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was... View Details
Keywords: Artificial Intelligence; Machine Intelligence; Machine Learning; Strategy; Business Model; Entrepreneurship; Information; Technological Innovation; Research; Research and Development; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Commercialization; AI and Machine Learning
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Yoffie, David B., Liz Kind, and David Ben Shimol. "Numenta: Inventing and (or) Commercializing AI." Harvard Business School Case 716-469, June 2016. (Revised August 2019.)
  • September 1995
  • Case

Ares-Serono

By: Michael Y. Yoshino, Jean-Pierre Jeannet and Carin-Isabel Knoop
Ares Serono, a medium-size Swiss pharmaceutical company, is the global leader in the field of fertility drugs. The company has successfully transformed into one of the very few biotech firms in Europe. The case treats a set of major strategic and organizational... View Details
Keywords: Geographic Location; Globalized Firms and Management; Asset Management; Balance and Stability; Expansion; Digital Platforms; Leadership Development; Health Care and Treatment; Transformation; Family Business; Problems and Challenges; Pharmaceutical Industry; Biotechnology Industry; Switzerland; Europe
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Yoshino, Michael Y., Jean-Pierre Jeannet, and Carin-Isabel Knoop. "Ares-Serono." Harvard Business School Case 396-035, September 1995.
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
  • 24 Sep 2014
  • Op-Ed

Tackling Climate Change Will Cost Less Than We Think

No one knows how much it will cost to keep the risks of significant climate disruption to a reasonable level. One commonly cited estimate puts the cost at roughly 1 percent of world GDP a year, or about $840 billion. This is a large number, but it seems smaller when... View Details
Keywords: by Rebecca Henderson; Energy; Utilities
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