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  • All HBS Web  (4,616)
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    • Research  (2,230)
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  • 16 Aug 2017
  • Research & Ideas

Researchers Use Google Street View to See the Future of Cities

extra boost in development. A new tool by Harvard and MIT researchers promises to do just that, with the help of machine learning and the biggest library of urban images on the Internet: Google Street View. By using digital tools,... View Details
Keywords: by Michael Blanding; Real Estate
  • 04 Mar 2014
  • Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Should managers lead innovation or get out of the way? It's not an either/or decision. Executives of some great innovative companies—Amazon's Jeff Bezos, Facebook's Mark Zuckerberg—are active participants in creation, getting their hands dusty in the View Details
Keywords: Re: Multiple Faculty
  • 01 Jul 2019
  • What Do You Think?

Are Super Stretch Goals Only for the Very Young?

products. “The tech industry in general, young or old, can accommodate stretched goals, simply because digital can reach millions of people worldwide in one second, and all that they have to do is to create the product once [versus] other... View Details
Keywords: by James Heskett
  • 23 Jun 2016
  • Op-Ed

Brexit: Should Britain Stay or Go?

should be pursued, and while preserving sovereignty, the division of responsibilities at the national and European level should be reconsidered. The overgrown regulatory regime should be vastly simplified, the Capital Market Union should be accelerated, and the View Details
Keywords: by Geoffrey G. Jones & Dante Roscini
  • 29 Oct 2014
  • Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

primary or generative appropriability. By contrast, years later, Apple broke new ground in the creation of the iPod, a simple portable device that allowed users to play music through a digital library. But it didn't stop there. Realizing... View Details
Keywords: by Michael Blanding; Technology
  • 26 Apr 2004
  • Research & Ideas

A Clear Eye for Innovation

excelled at analog photography but hasn't been able to make the leap to digital cameras. Boeing, a longtime leader in commercial aircraft, has experienced difficulties in its defense-contracting businesses and has recently stumbled in the... View Details
Keywords: by Charles A. O'Reilly III & Michael L. Tushman
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

faculty co-chair of the Harvard Business School Digital Initiative, who has studied academic influence on policy. The more important factor is being willing to weigh in when the time comes. “It’s a privilege—that’s exactly the right... View Details
Keywords: by Michael Blanding
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

Platforms Thrive and Others Don’t By: Zhu, Feng, and Marco Iansiti Abstract— In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost... View Details
Keywords: Dina Gerdeman
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of technologies that superimposes digital data and images... View Details
Keywords: Carmen Nobel
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507021 Where to Get Your News and Information: The Digital Disruption Harvard Business School Note 707-442 What is the response by traditional news and information deliverers... View Details
Keywords: Martha Lagace
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
Keywords: by Maggie Starvish; Retail
  • 30 Mar 2020
  • Research & Ideas

Readers Ask: I Need Tips for Working at Home

digital tools for communication. But in work, we still tend to use face-to-face meetings. How does location or geographic mobility affect innovation? Choudhury: Knowledge is often locked in a geography, and when a worker moves from one... View Details
Keywords: by Kristen Senz
  • October 2012 (Revised August 2013)
  • Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien
Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details
Keywords: Abstraction; Value-network; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Horizontal Integration; Vertical Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Complexity; Information Technology; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan
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Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (A)." Harvard Business School Case 613-048, October 2012. (Revised August 2013.)
  • September 2019 (Revised February 2020)
  • Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

favor of helping customers create and strengthen relationships with each other. These relationships are in exchange for the customers doing various tasks for the company for free. The distinction between digital and social strategies is a... View Details
Keywords: by Carmen Nobel
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John Deighton, the Harold M.... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 07 Jan 2015
  • What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

problems." Nevertheless, there was enthusiasm for disclosure, perhaps using a system of disclosing "pay bands" within which holders of specific jobs are compensated. Pete described a specific example this way. "Back in the 90's View Details
Keywords: by James Heskett
  • 03 Apr 2009
  • What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

interlinked economy. Nothing is perfect but there is no time-out that we sometimes wish we could call." At the same time, Tom Dolembo reminded us, "After many years in the digital race, I discovered it is just electrons and... View Details
Keywords: by Jim Heskett; Publishing; Journalism & News
  • 18 Feb 2002
  • Research & Ideas

Wrap-up: Software, Telecom, and Recovery

digital form." Telecom Shakeout HBS assistant professor Thomas Eisenmann, moderator of the panel on "Shakeout in Telecommunications," asked the assembled VCs if they are better able to add value to equipment companies or... View Details
Keywords: by Wendy Guild & Martha Lagace; Financial Services; Technology; Communications; Telecommunications
  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
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