Digitization - Publications - Faculty & Research

16 Feb 2004
Research & Ideas

European Private Equity—Still a Teenager?

Oliver Ewald said his firm, Audax Group, has recently made deals on corporate carve-outs that include a digital x-ray manufacturer based in Switzerland and a cryogenic equipment manufacturer in the Czech Republic. As the European... View Details

Keywords: by Martha Lagace; Financial Services

24 Mar 2015
First Look

First Look: March 24

a brand that once again stands for luxury and that has a strong global and digital footprint. Yet, the leadership change is met with skepticism. Is Burberry's current strategy also the right one for the future, and can Bailey continue... View Details

Keywords: Sean Silverthorne

February 2025
Case

Luca de Meo at Renault Group (A)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

Citation

Educators

Purchase

Article

Entry into Platform-based Markets

By: Feng Zhu and Marco Iansiti

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry

Citation

Find at Harvard

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

case:https://hbsp.harvard.edu/product/519017-PDF-ENG Harvard Business School 619-014 Zebra Medical Vision An Israeli startup founded in 2014, Zebra Medical Vision developed algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used... View Details

Keywords: Dina Gerdeman

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

the researchers recently wrote in a GfK Marketing Intelligence Review article called "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." In the last decade, marketers have used digital media in different ways. First, many... View Details

Keywords: by Dina Gerdeman; Advertising

19 Nov 2013
First Look

First Look: November 19

http://hbr.org/search/714421-PDF-ENG Harvard Business School Case 514-021 Catalina in the Digital Age No abstract available. Purchase this case: http://hbr.org/search/514021-PDF-ENG Harvard Business School Case 314-034 A Note on Knowledge... View Details

Keywords: Sean Silverthorne

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and... View Details

Keywords: by Carmen Nobel; Consumer Products

02 Nov 2010
First Look

First Look: November 2, 2010

data and then thinking about the potential complementarities of strategies from a portfolio construction context. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/211025-PDF-ENG News in the Digital World: Who Pays? Stephen P.... View Details

Keywords: Sean Silverthorne

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

Business School Case 518-030 Enpara.com: Digital Bank at a Crossroad In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October... View Details

Keywords: Sean Silverthorne

15 Sep 2009
First Look

First Look: September 15

more: http://www.blackwellreference.com/public/tocnode?id=g9780631215066_chunk_g978063121506624 Peer-to-Peer File Sharing and the Market for Digital Information Goods Authors:Ramon Casadesus-Masanell and Andres Hervas-Drane... View Details

Keywords: Martha Lagace

November 2019 (Revised May 2020)
Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley

Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details

Citation

Educators

Purchase

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

recognized the urgency for a change in its business model from the traditional “Windows first” strategy, with its reliance mainly on the sales of on-premises licensed software. Thus, the company began to shift its strategy to an “AI/cloud first” strategy to capture the... View Details

Keywords: Dina Gerdeman

29 Apr 2014
First Look

First Look: April 29

multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and organizational challenges ahead. He created a new narrative for the company in the era of Big Data, putting... View Details

Keywords: Sean Silverthorne

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

face a host of challenges in the years ahead. For some retailers, ecommerce threatens to digitize the products they sell and leave them without anything meaningful to stock in their stores. For others, hyper-competitive online retailers... View Details

Keywords: by Sean Silverthorne; Retail

23 Jan 2007
First Look

First Look: January 23, 2007

these periods of uncertainty as motivation to innovate, taking digital technology into new territory. Pixar Studios, MSNBC, the Xbox, and the phenomena of "infotainment" all arose from the ashes of the corporate controversies.... View Details

Keywords: Martha Lagace

22 Dec 2009
First Look

First Look: Dec. 22

This memo discusses "hard-core" antitrust violations, focusing on bid rigging and market allocation, under the laws of the U.S. and other leading antitrust regimes. Purchase this note: http://cb.hbsp.harvard.edu/cb/product/310048-PDF-ENG Nettwerk: View Details

Keywords: Martha Lagace

24 Jan 2012
First Look

First Look: Jan. 24

that priming relevant networks (e.g., family or friends) makes products associated with those networks more attractive. Read the paper: http://www.people.hbs.edu/mnorton/anik norton.pdf The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The... View Details

Keywords: Sean Silverthorne

February 2018 (Revised December 2019)
Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details

Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco

Citation

Educators

Purchase

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States

Citation

Educators

Purchase