Publications

Publications

Filter Results: (4,307) Arrow Down
Filter Results: (4,307) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 98 of 4,307 Results →

    Bonnie Cao

    • 29 Nov 2022
    • Research & Ideas

    How Much More Would Holiday Shoppers Pay to Wear Something Rare?

    it.” You Might Also Like: How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews Dog Eat Dog: Measuring Network Effects Using a View Details
    Keywords: by Michael Blanding; Retail
    • 16 Jun 2020
    • Research & Ideas

    Your Customers Have Changed. Here's How to Engage Them Again.

    management and digital marketing tools for entertainment venues and sports teams (largely unused during the pandemic), switched to targeting small- and medium-sized traditional businesses struggling to survive. Fourth Quadrant: Firms... View Details
    Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

      Social Strategies That Work

      Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
      • 14 May 2013
      • First Look

      First Look: May 14

      of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories about some of the world's most successful entertainment brands,... View Details
      Keywords: Sean Silverthorne
      • Web

      Mammon: The Money Devil - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

      Misers, Moneylenders, and Thieves Next – Biblical and Mythological Scenes © President and Fellows of Harvard College Baker Library Historical Collections Kress Collection Credits Digital Accessibility View Details
      • Web

      Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade

      MA: East Asian Research Center, Harvard University, 1971, p. 115. Yen-P’ing Hao, The Commercial Revolution in Nineteenth-Century China: The Rise of Sino-Western Mercantile Capitalism . Berkeley: University of California Press, 1986, p. 28. View Details
      • 12 Mar 2006
      • Research & Ideas

      New Research Explores Multi-Sided Markets

      sellers), ad-supported media (ad sponsors and readers/viewers), computer operating systems (application developers and users), videogame consoles (game developers and geeks), shopping malls (retailers and consumers), digital media... View Details
      Keywords: by Sean Silverthorne; Technology
      • 07 Apr 2021
      • Research & Ideas

      How Teams Work: Lessons from the Pandemic

      meetings, and made an effort to replicate them online, “the results were striking,” the researchers write. “The challenge of replicating ‘hallway’ conversations via digital communication led interviewees to realize that these... View Details
      Keywords: by Kristen Senz
      • 09 Feb 2023
      • Blog Post

      The Sixth Year of Short Intensive Programs (SIPs) at HBS

      happening now. Decades of innovation, pre-existing trends and consumer evolution have been accelerated by a digital movement that was proliferated by COVID-19. However, some of the favorable market trends have changed in recent months.... View Details
      • Web

      The Human Relations Movement: Harvard Business School and the Hawthorne Experiments, 1924-1933

      HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby & Rakesh Khurana The Online Exhibit Research Links Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email:... View Details
      • 14 Sep 2020
      • Research & Ideas

      You're Right! You Are Working Longer and Attending More Meetings

      to keep working from home part of the time after COVID-19 abates, researchers are probing how virtual interaction might reshape organizations. In the first large-scale analysis of digital communication early in the crisis, the team—Sadun;... View Details
      Keywords: by Danielle Kost
      • December 2020
      • Case

      Urban Company

      By: Krishna G. Palepu
      Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details
      Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Technology Industry; Service Industry; India
      Related
      • 15 Nov 2022
      • Op-Ed

      Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

      At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was written by Jax, a View Details
      Keywords: by John Deighton and Leora Kornfeld
      • 2015
      • Working Paper

      Online Word of Mouth and Product Review Disagreement

      By: Frank Nagle and Christoph Riedl
      Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
      Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
      Related
      • 27 Apr 2016
      • Research & Ideas

      How the FBI Reinvented Itself After 9/11

      rendered them obsolete. Similarly, Gulati references Kodak (which failed to react quickly enough to the public demand for digital photography—even though its own researchers played a role in inventing the technology) and automakers like... View Details
      Keywords: by Carmen Nobel
      • June 2016 (Revised January 2018)
      • Case

      Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

      By: Thales S. Teixeira and Morgan Brown
      By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
      Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
      Related
      • Web

      Business for Social Impact | Social Enterprise | Harvard Business School

      more... A Better Way to Measure Social Impact By: Robert S. Kaplan and Constance Spitzer September 26, 2024 | Harvard Business Review Digital Articles All impact investors report the financial returns from their funds and investments, and... View Details
      • June 2020
      • Teaching Note

      Armarium: Luxury Fashion Brands for Rent

      By: Jill Avery and David Fubini
      Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
      Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Consumer Products Industry; United States; North America
      Related
      • 08 Sep 2022
      • Book

      Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

      from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on... View Details
      Keywords: by Lane Lambert