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  • 29 Jun 2017
  • Research & Ideas

Why Uber Is Worth Saving and How To Do It

was providing rides in 311 cities and 58 countries, and the startup’s reported valuation was estimated at about $70 billion in 2017. Consumers raved so much about the service... View Details
Keywords: by Dina Gerdeman; Transportation
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
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  • Research Summary

Drip Pricing

Anyone who has shopped for an airline ticket online has experienced drip pricing, as each successive screen seems to reveal another fee throughout the purchasing process. This practice is becoming prevalent in a variety of industries, but its effect on consumers is... View Details

  • 15 Mar 2021
  • Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

be just one thing.” Growing up in Peru, Mendoza developed a love of music alongside the quantitative skills that made her succeed in the classroom. She completed her undergraduate degree in Industrial Engineering and found a fit for her... View Details
  • February 2009 (Revised May 2010)
  • Case

Orange: Read&Go

By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi
In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details
Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand and Consumers; Product Development; Partners and Partnerships; Competition; Publishing Industry; France
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  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

joining Teach for America or law school, and then ultimately management consulting after college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking View Details
Keywords: Consumer Products / Retail
  • 2019
  • Working Paper

The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
The Indian banknote demonetization in 2016 was one of the most significant international events of that year. Overnight, 86% of Indian currency in circulation was declared invalid unless exchanged for new bills. The sudden and unexpected demonetization constituted a... View Details
Keywords: Cash On Delivery; Online Retail; Product Returns; Payment Methods; Digitization; Emerging Markets; Currency; Internet and the Web; Demand and Consumers; Retail Industry; India
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  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

primacy (viewing the price first) makes consumers more likely to focus on whether a product is worth its price, and consequently can help induce the purchase of specific kinds of bargain-priced items. Their... View Details
Keywords: by Carmen Nobel; Retail
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
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  • December 2011 (Revised May 2012)
  • Case

Heavy Metal (A): Baosteel Enters Brazil

What is Baosteel, a top Chinese steelmaker, doing in Brazil? The company is responding to the Chinese government's "go global" policy and to the possible rise in iron ore input costs. But steel mills are complex, capital-intensive projects, and Brazil is an emerging... View Details
Keywords: Global Business; China; Developing Countries; Latin America; Industrial Development; Strategy And Execution; Analysis; Industrial Analysis; Heavy Industry; Country Analysis; Brazil; Economic Analysis; Natural Resources; Infrastructure; Planning; Capacity Planning; Contingency Planning; Demand Planning; Competition; Core Competencies; Corporate Strategy; Strategic Positioning; Five Forces; Bargaining Power Of Suppliers; Globalization; Government and Politics; Policy; Emerging Markets; Foreign Direct Investment; Mining; Steel Industry; Mining Industry; China; Brazil
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  • 01 May 2009
  • What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

Summing Up Where are the leaders that can help elephants avoid a stall? Like a good case study, this month's question divided respondents nearly down the middle on the question of whether or not organizations naturally "stall" because their size interferes... View Details
Keywords: by Jim Heskett
  • Teaching Interest

Agribusiness Seminar - Executive Education

By: David E. Bell
In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
  • 2010
  • Working Paper

CREATING LEADERS WORKSHOP: Mastering the Principles and Effective Delivery of 'The Ontological Leadership Course' (PDF File of PowerPoint Slides)

By: Werner Erhard, Michael C. Jensen, Kari L. Granger and Joseph J. DiMaggio M.D.
This workshop is designed to support participants in gaining mastery in the delivery of our new course: "Being A Leader and the Effective Exercise of Leadership: An Ontological Model." The Workshop was delivered at the United States Air Force Academy (July 13 - 16,... View Details
Keywords: Curriculum and Courses; Values and Beliefs; Globalization; Policy; Leadership Development; Goals and Objectives; Performance Capacity; Social and Collaborative Networks
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  • 29 Oct 2021
  • Blog Post

Helping Women in Mexico to Live Fulfilled and Healthy Lives

Giovanna Abramo (MBA 2022) spent the last three years prior to HBS working at Bain & Company in Mexico City where she worked on performance improvement, strategy, and operational model redesign projects across industries like View Details
  • 04 Oct 2021
  • Blog Post

Tapping into “Nontraditional” Private Equity and Venture Capital Talent at HBS

targeted as well. “I think if you want to make a pivot into private equity or venture capital you need to be really thoughtful and concentrated on what you’re interested in, whether that’s consumer products,... View Details
Keywords: Private Equity; Venture Capital
  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details
Keywords: by Dina Gerdeman
  • 26 Mar 2019
  • Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health
  • 01 Sep 2006
  • News

Private Sector and Public Interest Meet at Global Leadership Forum

AIR AND SPACE: GLF participants enjoyed cocktails and dinner at the popular Washington museum. PHOTOGRAPHS BY DANUTA OTFINOWSKI There has never been a time when there have been as many challenges facing this... View Details
  • 06 Dec 2021
  • News

Action Plan: Whole Sale

Jet.com, and then, when Walmart acquired the young company, as vice president and general manager of the retail giant’s health and beauty e-commerce business. In that role, he... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • 08 Jun 2023
  • News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

introduced the banquet's featured speaker, Marissa Solis, the senior vice president for global brand and consumer marketing at the NFL. "She's an amazing and inspirational... View Details
Keywords: Margie Kelley