Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,085) Arrow Down
Filter Results: (2,085) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (6,759)
    • Faculty Publications  (2,085)

    Show Results For

    • All HBS Web  (6,759)
      • Faculty Publications  (2,085)

      ConsumerRemove Consumer →

      ← Page 98 of 2,085 Results →

      Are you looking for?

      →Search All HBS Web
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market." Harvard Business School Case 385-045, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)." Harvard Business School Case 385-048, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma." Harvard Business School Case 385-049, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)." Harvard Business School Case 385-046, August 1984.
      • August 1984
      • Background Note

      Note on the Major Home Appliance Industry--1984

      By: Joseph L. Bower
      Keywords: Consumer Products Industry; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Bower, Joseph L. "Note on the Major Home Appliance Industry--1984." Harvard Business School Background Note 385-044, August 1984.
      • July 1984 (Revised September 1986)
      • Case

      CML Group, Inc.: Going Public (A)

      By: William A. Sahlman
      Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
      Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Consumer Products Industry; Consumer Products Industry
      Citation
      Find at Harvard
      Related
      Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)
      • 1984
      • Chapter

      Consumer Promotions and the Acceleration of Product Purchases

      By: Scott A. Neslin, Caroline Henderson and John A. Quelch
      Citation
      Related
      Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 22–46. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984.
      • May 1984 (Revised August 1987)
      • Case

      Raymond Mushroom Corp.

      By: Benson P. Shapiro
      In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
      Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
      Citation
      Educators
      Purchase
      Related
      Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
      • January 1984
      • Article

      A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

      By: Robert J. Dolan
      Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
      Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry
      Citation
      Find at Harvard
      Related
      Dolan, Robert J. "A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments." Journal of Business 57, no. 1 (January 1984).
      • November 1983 (Revised March 1986)
      • Case

      Leather Industry in India

      By: James E. Austin
      Keywords: Consumer Products Industry; India
      Citation
      Find at Harvard
      Related
      Austin, James E. "Leather Industry in India." Harvard Business School Case 384-157, November 1983. (Revised March 1986.)
      • November 1983 (Revised June 1985)
      • Case

      Pepsi-Cola United Kingdom (A)

      By: Benson P. Shapiro and Edward J. Hoff
      On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
      Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
      Citation
      Educators
      Purchase
      Related
      Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
      • November 1983 (Revised May 1990)
      • Case

      Procter & Gamble Co. (A)

      By: John A. Quelch
      An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
      Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
      Citation
      Educators
      Purchase
      Related
      Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
      • November 1983 (Revised May 1990)
      • Case

      Procter & Gamble Co. (B)

      By: John A. Quelch
      The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
      Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
      Citation
      Educators
      Purchase
      Related
      Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
      • Article

      Consumer Promotions in Service Marketing

      By: Christopher Lovelock and John A. Quelch
      Citation
      Find at Harvard
      Related
      Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.
      • 1983
      • Article

      Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk

      By: Rohit Deshpandé and Wayne D. Hoyer
      Citation
      Find at Harvard
      Related
      Deshpandé, Rohit, and Wayne D. Hoyer. "Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk." AMA Educators' Proceedings (1983): 88–91.
      • 1983
      • Article

      Equilibrium Store Locations When Consumers Minimize Travel Time Plus Waiting Time

      By: Elon Kohlberg
      Keywords: Geographic Location; Customers
      Citation
      Find at Harvard
      Related
      Kohlberg, Elon. "Equilibrium Store Locations When Consumers Minimize Travel Time Plus Waiting Time." No. 3. Economics Letters 11, no. 3 (1983): 211–216.
      • October 1982 (Revised May 1992)
      • Case

      Johnson & Johnson: The Tylenol Tragedy

      By: Stephen A. Greyser
      In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
      Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
      • July 1982 (Revised May 1992)
      • Case

      Danton's: The Specialty Store Men's Apparel Business

      By: Richard S. Tedlow
      Keywords: Marketing Strategy; Consumer Behavior; Apparel and Accessories Industry
      Citation
      Find at Harvard
      Related
      Tedlow, Richard S. "Danton's: The Specialty Store Men's Apparel Business." Harvard Business School Case 583-008, July 1982. (Revised May 1992.)
      • June 1982
      • Supplement

      Hartmann Luggage, Video

      By: John A. Quelch
      The company president describes current strategy, and the decisions made in response to the problems. View Details
      Keywords: Decision Choices and Conditions; Business Strategy; Consumer Products Industry
      Citation
      Purchase
      Related
      Quelch, John A. "Hartmann Luggage, Video." Harvard Business School Video Supplement 882-509, June 1982.
      • ←
      • 98
      • 99
      • …
      • 104
      • 105
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.