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  • All HBS Web  (2,951)
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  • All HBS Web  (2,951)
    • People  (4)
    • News  (658)
    • Research  (1,824)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,094)
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  • 25 Jan 2018
  • News

A Whole New Game

According to research compiled by the Federal Reserve, cities, not suburbs, are now the leading generators of US economic growth. From 2010 to 2016, urban populations grew faster than those in the suburbs, reversing a nearly 70-year-old trend. And sports teams are a... View Details
  • May 2011
  • Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
  • Web

Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part - Recruiting

Recruiting Strategies Student & Alumni Stories Summer Internships In the spring of 2020, Kenneth Chenault (MBA 2019), Kevin Chenault (MBA 2021), Carter Lewis (MBA 2023), Lindsey Ferguson, Nicolle Mora, and Sesana Allen were each pursuing... View Details
  • 01 Dec 2001
  • News

HBS Alumni Association Board of Directors: President's Report

overall communications strategy that would serve to keep the greater community more connected. The Lifelong Learning Committee, headed by Perry Driggs (MBA '61), will build on... View Details
Keywords: Susan Luick Good; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Preview the Harvard Business School Online Learning Experience

Learn about the difference between leadership and management, and how you can be a more effective leader. Download for Free Strategy E-Book Strengthen your abilities in strategic planning, strategy... View Details
  • 20 May 2013
  • Research & Ideas

The Long-Term Fix to US Competitiveness

ecosystem of partnerships and collaborations." Three panelists outlined some of those collaborations. Mary L. Fifield, president of Bunker Hill Community College, described that school's partnership with a consortium of local... View Details
Keywords: by Stephanie Schorow & Harvard Gazette
  • 01 Apr 1996
  • News

Stasis and Turmoil: HBS Research for the Real World

communications industry has entailed the gradual removal of protected monopolies and rate-of-return regulation. Yet, at the same time, new government policies have been adopted to require open access and nondiscriminatory pricing in areas... View Details
  • 24 Mar 2016
  • Other Presentation

The New Competitive Advantage: Creating Shared Value

By: Michael E. Porter
This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that... View Details
Keywords: Shared Value; Value Creation; Corporate Social Responsibility and Impact; Business and Community Relations; Cooperation; Society
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Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Lectures of a Lifetime, Harvard Business School Student Association, Academics Committee, March 24, 2016.
  • 07 Feb 2017
  • News

Shaping Singapore

Trained as an architect, Koon Hean Cheong (AMP 173, 2007) was initially disappointed when she found herself in a planning role in Singapore’s Public Works Department after graduation. “It wasn’t where I wanted to go,” she told The Business Times of Singapore. “I did... View Details
  • 02 Jun 2015
  • News

Pointing the Way to a Better World

“As a journalist. I can’t be an advocate,” insists Sheryl WuDunn (MBA 1986) about the subject matter of her latest book, A Path Appears: Transforming Lives, Creating Opportunity, which she coauthored last year with her husband, New York Times columnist Nicholas... View Details
Keywords: Margie Kelley
  • 17 Feb 2015
  • News

The First Five Years: Justin Pasquariello (MBA 2010)

implementation of our organizational strategy and budget. I work with our team and other stakeholders to think through research questions, and partner with funders to identify funding to investigate questions and disseminate our results.... View Details
Keywords: Health, Social Assistance
  • Web

Black History Month | Baker Library

into the challenges and strategies of Black entrepreneurship in a racially segregated urban environment. Through a combination of community engagement, customer-focused service, and diligent work ethics,... View Details
  • 07 Sep 2017
  • Blog Post

How One Organization Increased Their Internship Yield

it has improved the way it communicates with prospective interns. “We recognize, understand and respect student privacy and how inundated they are with classes and the whole recruiting process,” says Todd Stout, Manager, Global Talent... View Details
Keywords: Manufacturing
  • 29 May 2001
  • Research & Ideas

Good News, Not Blues, For the Inner City

seen the inner city as a separate part of the economic landscape. Almost always, he said, entrepreneurs would rather borrow money from a leading local bank than from a community development bank. "The challenge [is] to connect the... View Details
Keywords: by Martha Lagace
  • 25 Jun 2019
  • Blog Post

Learning the Language of Business and Science – The MS/MBA Biotechnology: Life Sciences Program

My path into the field of biotechnology began at a young age.  I was largely influenced by my mother, who is a chemical engineer with an MBA, and by my upbringing in Boston, which exposed me to one of the top biotech/healthcare View Details
  • Web

Delving Deeper into Development with the Joint MBA/MPA-ID Program | MBA

response needed to help prevent communities in Nigeria and the rest of West Africa from falling deeper into poverty every time disease outbreaks and other macro shocks occurred. I discovered a pathway to economic development in management... View Details
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
  • October 2001
  • Supplement

BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
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Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
  • 01 Feb 1998
  • News

Short Takes

how to work with a diverse group of people in a situation where you are not the boss. You have to lead with your ability, passion, and conviction," says Austin. His findings also indicate that corporate involvement in the community not... View Details
Keywords: Judith A. Ross
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