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Show Results For
- All HBS Web
(3,830)
- People (15)
- News (949)
- Research (2,099)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
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- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors... View Details
Keywords: by Staff
- 20 Sep 2011
- First Look
First Look: September 20
emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's View Details
Keywords: Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led... View Details
Keywords: Sean Silverthorne
- 21 Jun 2011
- First Look
First Look: June 21
http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781846142734,00.html?strSrchSql=Civilization%3A+The+West+and+the+Rest/Civilization_Niall_Ferguson Accelerating Energy Innovation: Insights from Multiple Sectors Authors: Rebecca Henderson View Details
Keywords: Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most powerful View Details
Keywords: Martha Lagace
- November 2008
- Teaching Note
Crossing Borders: MTC's Journey through Africa (TN)
By: Tarun Khanna
Teaching Note for [708477]. View Details
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
importance of values and standards in business and the role leaders play in articulating them. Fifteen years ago we began teaching a required course called Leadership, Values, View Details
Keywords: by Kim B. Clark
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton... View Details
- 26 Aug 2008
- First Look
First Look: August 26, 2008
products—therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is Good," enable it to effectively compete with them? Purchase this... View Details
Keywords: Sean Silverthorne
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
channel stewards? A: Channel stewardship is a brand new concept. Bits and pieces have been practiced in the past, but we have pulled it all together and added some new ones. It... View Details
Keywords: by Sean Silverthorne
- 20 Feb 2008
- First Look
First Look: February 20, 2008
of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town."... View Details
Keywords: Martha Lagace
- 10 Jun 2014
- First Look
First Look: June 10
Publications August 2013 pub Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry By: Bennett, Victor Manuel, Robert Seamans, and Feng Zhu Abstract—We... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online platforms—Elance.com View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details
Keywords: Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention View Details
Keywords: Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
Working PapersContracting in the Self-reporting Economy (revised) Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the effect of accounting on the use of intellectual property. We analyze the licensing of... View Details
Keywords: Martha Lagace
- 22 Dec 2009
- First Look
First Look: Dec. 22
supplement: http://cb.hbsp.harvard.edu/cb/product/310047-PDF-ENG VF Brands: Global Supply Chain Strategy Gary P. Pisano and Pamela AdamsHarvard Business School Case 610-022 This case examines VF Brands... View Details
Keywords: Martha Lagace
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are... View Details
Keywords: by Julia Austin
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
out of efficiency, cost, and risk mitigation issues. The elements are interdependent, yet not all stakeholders face the same image and branding exposure. Supply chains also... View Details
Keywords: by Martha Lagace
- 01 Apr 2014
- First Look
First Look: April 1
Publications August 2013 Delaware Journal of Corporate Law Delaware's Choice By: Subramanian, Guhan Abstract—This article first documents the shift to annual elections of all directors at most U.S. corporations and argues that the... View Details
Keywords: Sean Silverthorne