Publications

July 1994 (Revised March 1996)
Case

Baxter International: OnCall as Soon as Possible?

Baxter Healthcare is heir to the fabled ASAP ordering system, one of the best-known examples of the use of technology to provide strategic marketing advantage. By 1994, the proprietary ASAP system is well established. Baxter is beginning to launch On-Call EDI, which is... View Details

Keywords: Information Technology; Competitive Advantage; Business Strategy; Information Technology Industry; Health Industry

Article

Consumers' Misunderstanding of Health Insurance

By: George Loewenstein, Joelle Y. Friedman, Barbara McGill, Sarah Ahmad, Suzanne Linck, Stacey Sinkula, John Beshears, James J. Choi, Jonathan Kolstad, David Laibson, Brigitte C. Madrian, John A. List and Kevin G. Volpp

We report results from two surveys of representative samples of Americans with private health insurance. The first examines how well Americans understand, and believe they understand, traditional health insurance coverage. The second examines whether those insured... View Details

Keywords: Behavioral Economics; Simplification; Insurance; Consumer Behavior; Health Care and Treatment; Cognition and Thinking; Insurance Industry; Health Industry; United States

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August 2009
Case

SK Telecom: Pursuing Happiness through Corporate Social Responsibility

By: Christopher Marquis, Kwang Y. Ryu, Philip H. Mirvis and Bobbi Thomason

Since 2006, SK Telecom has worked to develop strategic corporate social responsibility (CSR) programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive... View Details

Keywords: Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Corporate Strategy; Telecommunications Industry; South Korea

April 2006
Case

Big Bazaar

By: Ananth Raman and Laura Winig

Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key... View Details

Keywords: Business Units; Transformation; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Supply Chain Management; Competition; Corporate Strategy; Retail Industry; India

February 2003 (Revised October 2004)
Background Note

Antamini Simulation Model

By: Peter Tufano

Antamini is a simulation of the value of an investment project whose outcome is uncertain. This case describes the situation facing a natural resource firm as it contemplates bidding on a copper mine in Peru. The bidder faces uncertainties about the ore deposit size... View Details

Keywords: Valuation; Auctions; Investment; Mining; Mining Industry; Peru

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October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States

13 Apr 2021
News

The Small Ways Working Moms Are Scaling Back Will Cost Them Nearly $2 Trillion

01 Nov 2020
News

Our Work-from-Anywhere Future

19 Dec 2018
News

When Your Moon Shots Don’t Take Off

02 Nov 2016
News

When You Feel Pressured to Do the Wrong Thing at Work

30 Oct 2020
Video

Talking Across Divides

Rong Family: A Chinese Business History

Provides the complex historical background to understanding the development of family businesses in China from the late 19th century to the present. Using the example of the Rong family, China's most prominent industrialist family in pre-1949 China, analyzes the... View Details

Web

Research Services - Faculty & Research

problems. Some specific research services available to HBS faculty include: Computing resources HBS provides an expansive computing infrastructure for research, as well as the guidance and expertise of programmers, statisticians, database... View Details

Web

Recent Alumni Regional Events - Alumni

– 9:00 p.m. Hosted in partnership with the HBS Alumni Association of the UK and the HBS Europe Research Center. This program for all class years will feature remarks from Dean Srikant Datar and other HBS leaders, as well as opportunities... View Details

Web

Video Clips - Creating Emerging Markets

for patients in their rehabilitation center as well as children at their school, the Institution Tahar Sebti. Duration: 04:36 Hani Berzi Hani Berzi Base Of The Pyramid Hani Berzi, founder and CEO of Egypt-based Edita Food Industries,... View Details

Research Summary

GLOBALIZATION AND STRATEGY

Pankaj Ghemawat is engaged in a substantial stream of work on globalization and strategy. On the research front, this has involved a particular focus on the levels and dynamics of cross-border market integration, location-specificity and persistent sources of... View Details

April 2025
Case

Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra

By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort

For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details

2025
Working Paper

A Cognitive Theory of Reasoning and Choice

By: Pedro Bordalo, Nicola Gennaioli, Giacomo Lanzani and Andrei Shleifer

We present a theory of decisions in which attention to the features of choice options is determined by the decision maker's categorization of the current choice problem in a set of problems she solved in the past. Categorization depends on goal-relevant as well as... View Details

Keywords: Cognition and Thinking; Perception; Decision Choices and Conditions

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January 2023
Teaching Note

Duolingo: Teaching Languages to the Masses

By: Youngme Moon

Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details

Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention