Publications

September 1988
Case

Skil Corp.

By: Michael E. Porter

The portable electric power tool market in the United States was approximately $1.1 billion in 1979. There were about a dozen manufacturers competing in the U.S. market, of which five were U.S. companies. Skil was the third largest U.S. competitor. Skil was acquired by... View Details

Keywords: Competition; Competitive Strategy; Mergers and Acquisitions; Business Strategy; Emerging Markets; United States

Educators

Article

Market Interest in Nonfinancial Information

By: R. G. Eccles, Michael P. Krzus and George Serafeim

Market interest in nonfinancial (e.g., Environmental, Social, and Governance [ESG]) information, including data produced by the Carbon Disclosure Project (CDP), is growing. Using data from Bloomberg we analyze this interest from a variety of different perspectives, and... View Details

Keywords: Markets; Analytics and Data Science; Perspective; Environmental Sustainability; Social Issues; Corporate Disclosure; Projects; Interests

01 Feb 2011
First Look

First Look: Feb. 1

Smith, Maryanne Lewis, and Michael Tushman Publication:In Handbook on Positive Organizational Psychology, edited by K. Cameron and G. Spreitzer. Oxford University Press, in press Abstract Positively deviant... View Details

01 Dec 2022
News

Future Vision

Illustration by PJ Loughron Illustration by PJ Loughron How has your experience as Dean of the School differed from your experience as a member of the faculty? Being on campus and engaging with faculty, staff, and students is something I have done for many years, and... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

21 Feb 2017
News

Why Some Apps Use Fake Progress Bars

March 2015
Case

Pearson Affordable Learning Fund

By: Michael Chu, Vincent Dessain and Kristina Maslauskaite

An in-house venture capital fund for affordable private schools at the base of the pyramid established by Pearson, the world's largest education company, PALF sought to invest in business models providing superior educational outcomes in emerging markets on a... View Details

Keywords: Impact Investment; Low Cost Private Schools; Investment Fund; Business At The Base Of The Pyramid; Transition; Investment; Development Economics; Business Growth and Maturation; Social Entrepreneurship; Emerging Markets; Private Sector; Education; Education Industry; Asia; Africa

Educators

Web

Launching Tech Ventures | HBS Online

business’s resources, processes, and profit formula. 6 weeks, 5 hrs/week Enroll by January 16 $1,850 Certificate Negotiation Mastery Professor Michael Wheeler Master negotiation techniques to secure maximum... View Details

12 Apr 2016
News

The Existential Question Facing the Auto Industry

January 2023
Article

Calculators for Women: When Identity-Based Appeals Backfire

By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John

From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically... View Details

Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior

Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details

Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media

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August 2002
Other Article

The Determinants of National Innovative Capacity

By: Jeffrey L. Furman, Michael E. Porter and Scott Stern

Motivated by differences in innovation intensity across advanced economies, this paper presents an empirical examination of the determinants of country-level production of international patents. We introduce a novel framework based on the concept of national innovative... View Details

Keywords: Economics; Growth and Development

May 2011 (Revised March 2012)
Case

InterfaceRAISE: Sustainability Consulting

By: Michael W. Toffel, Robert G. Eccles and Casey Taylor

InterfaceRAISE is a sustainability management consulting firm created to leverage the capabilities of its parent company Interface Inc., a carpet manufacturer recognized as a global leader in corporate environmental sustainability. This case illustrates the challenges... View Details

Keywords: Problems and Challenges; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Entrepreneurship; Performance; Environmental Accounting; Profit; Marketing Strategy; Human Resources; Business Model; Leveraged Buyouts; Salesforce Management; Consulting Industry; Manufacturing Industry

Educators

December 2016
Article

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Ethics; Marketing Reference Programs

2015
Working Paper

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas

Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details

Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry

SSRN

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Article

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta

This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details

Keywords: Quality; Media; Relationships; Marketing Reference Programs; Books; Publishing Industry