brand management - Publications - Faculty & Research

08 Jun 2018
News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

with one of my coworkers, a manager from a different department. He and I had had a wonderful relationship as I was growing up in the business, but now that I had come back and joined the business and had been promoted to manager, I felt... View Details

01 Jun 2012
News

Around the World

Issue Focus: The Global Manager GETTING ORIENTED: On his first evening in Cape Town, South Africa, Jan Dolezal (HBS 2013) and his FIELD 2 team explored the city's bustling waterfront. Photo courtesy Jan Dolezal Learn about hosting FIELD2... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2022
News

June 2022 Alumni and Faculty Books

offering occasional remote workdays—they will redesign every aspect of how work gets done, from defining how they measure organizational success to training their managers to make it happen. How the Future Works offers a blueprint for... View Details

Keywords: Publishing Industries (except Internet); Information

12 Jul 2016
First Look

July 12, 2016

lecture courses as MOOCs. While the future role of MOOCs in higher education remained a topic of public debate, edX needed to answer concrete managerial and strategic questions. For example, what should edX's scope be? Should edX try to develop a consumer View Details

Keywords: Sean Silverthorne

27 Mar 2019
News

Life Is a Startup

between a passion and analytical thinking. How is it that they managed to pull this off and what can we all learn from that example? Wasserman: I remember observing when I was teaching in HBS’s first-year course in entrepreneurship, that... View Details

12 Dec 2018
News

Lesson Plan

(Reporters later discovered that the signature page had been cribbed from an earlier contract extension.) In September, Pennsylvania’s Attorney General announced multiple felony charges against the district’s former fleet manager and... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

01 Jun 2006
News

India Arrives

Mahindra (MBA ’81), vice chairman and managing director of Mahindra & Mahindra, a $3.2 billion manufacturer of cars and farm equipment with divisions in IT, infrastructure, auto components, and finance. He cites a confluence of factors... View Details

Keywords: Julia Hanna

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

Citation

Educators

Purchase

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

in self-confidence, assessments of others, and behavior in a cooperative game. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55101 forthcoming Management Science Effects of a Tournament Incentive Plan Incorporating... View Details

Keywords: Dina Gerdeman

01 Dec 2003
News

Can Manufacturing Keep Its Edge?

it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing... View Details

Keywords: Julia Hanna; Manufacturing

01 Jun 1996
News

Class Acts

both inside and outside the School. For the past four years, he has managed his family's $1.4 million real-estate and service business, successfully turning the company around by restructuring debt, stabilizing the firm's tenant base, and... View Details

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

Career Coach

Meredith Hamilton

Meredith [she/her] has served as a mentor and coach to innumerable mid-career staff as well as several CEOs in the social sector. She is committed to creating a safe space for students and alumni to explore questions of professional identity and career progression... View Details

Keywords: Education; Entrepreneurship; Impact Investing; Financial Services (All); Government; Real Estate; Social Enterprise

Career Coach

Marc Herson

Marc (INSEAD '01) has extensive global experience as a venture capitalist, media executive, entrepreneur and lawyer, working in the U.S., Europe, and Africa. His most recent experience is at 2go Interactive, a start-up mobile tech company based in Cape Town, South... View Details

Keywords: Emerging Markets; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Social Enterprise; Telecommunications

21 Feb 2017
First Look

First Look at New Research: February 21

across medicine. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52286 forthcoming Strategic Management Journal Overcoming Institutional Voids: A Reputation-Based View of Long-Run Survival By: Gao, Cheng, Tiona Zuzul,... View Details

Keywords: Carmen Nobel

01 Sep 2022
News

Your Family, Your Work, Your Way

with some of firms’ highest-achieving employees often ended with questions about how to manage the demands of parenting and work. Much of the information she found was long on platitudes and short on practical, actionable advice—so she... View Details

10 Mar 2017
News

The Business of Lego Batman

weekends in a row. He spoke with associate editor Julia Hanna about everything from his approach to a film’s business plan, to the challenges of managing internal growth on his teams—and how the Lego Movie is like The Avengers. READ MORE... View Details

Keywords: LEGO; Lego

Career Coach

Erika Osterling

Erika (HBS '09, ITESM '00) brings 20 years of experience as an operating leader and advisor. She has spent most of her career within Energy & Industrial, with additional roles in Consumer and Retail. Erika's 12+ year career at GE progressed from supply chain to... View Details

Keywords: Energy; Oil & Gas; Energy; Private Equity; Financial Services (All); Manufacturing

02 Sep 2018
News

Havana Rising

When hotel manager Alessandro Benedetti worked for Kempinski chain locations in Spain and Switzerland, morning meetings were a time to go over the numbers and discuss strategy for the days ahead. But ever since Benedetti moved to Havana... View Details

Keywords: Dan Morrell; photographed by Eve North

16 Dec 2020
Blog Post

Alumni on the Black Lives Matter Movement

business. And then would be responsible for executing, meeting and reporting out.” SEPTEMBER 11 Steve Pagliuca (MBA 1982), a managing partner of the Boston Celtics, recently helped create Boston Celtics United for Social Change, a $25... View Details

Publications