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March 2000
Exercise

Developing Products on Internet Time: A Process Design Exercise

By: Stefan H. Thomke

This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details

Keywords: Product Development; Internet and the Web; Problems and Challenges; Risk and Uncertainty; Design; Decisions; Management Practices and Processes; Integration; Organizations; Competition

05 Feb 2009
Research & Ideas

In Praise of Marketing

compare prices over the web irons out cross-border price differences and expands trade. A poor farmer in India can check commodity prices on the Internet before he sells his crop to the local buyer. Thanks to a progressive decline in data... View Details

Keywords: by John Quelch; Advertising

01 Sep 2010
News

Leslie Gold

by everyone watching. Scalability is what also makes Shovio different. In effect, thousands of different individual broadcasts can go on, supporting tens of millions of viewers, all simultaneously. It’s truly a broadcasting network, not a limited View Details

Keywords: Talk Radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Furniture and Related Product Manufacturing; Manufacturing

01 Feb 1997
News

Doing It Your Way

everybody's rushing toward it, that's a warning sign. People think they'll make a lot of money on the zillions of Web sites they're putting out there by selling advertising. Many will. But I think many more are in for a rude awakening."... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

24 Jan 2005
Research & Ideas

Entrepreneurial Hospital Pioneers New Model

her own physician. Reflecting on his background, Shetty wrote on his Web site that he became a doctor because of the recurrent illnesses of his parents. As a child he lived in fear that he would lose his mother; his father, a diabetic,... View Details

Keywords: by Martha Lagace; Health

01 Dec 2005
News

A Matter of Opinion

come to us through our Web site,” he says. “In the way that paperbacks turned out to be an extension of the market for hardcover books, I think the Internet is an extension of the print audience rather than a replacement.” As for his own... View Details

Keywords: Publishing Industries (except Internet); Information

01 Jun 2013
News

Five Bright Ideas

ISSUE FOCUS: EDUCATION INNOVATION Bright Idea #1 Training the Global Workforce, Gratis Mike Feerick (MBA 1993) FEERICK: At the grade school he attended in Ireland. "Knowledge and understanding," he says, "are being unleashed via the web... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services

01 Jun 2003
News

Up Against The Firewall

Internet, rank novices can disable an organization’s Web site, hurting business while giving the firm an embarrassingly public black eye. More serious are the sometimes devastating and often indiscriminate internal intrusions perpetrated... View Details

Keywords: Garry Emmons; Robert Austin; Corporate Services; Computer Systems Design and Related Services; Professional Services

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

February 2017
Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu

In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details

July 2011
Teaching Note

Weber Shandwick: The Client Relationship Leader Program (TN)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 408077. View Details

Keywords: Service Delivery; Organizational Structure; Groups and Teams; Employees; Growth and Development; Situation or Environment; Consolidation; Acquisition; Digital Platforms; Blogs; Social and Collaborative Networks; Internet and the Web; Public Relations Industry

October 2004 (Revised November 2004)
Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb

Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details

Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry

February 2001 (Revised June 2001)
Case

ClubTools, Inc.

By: Paul W. Marshall and Kristin Perry

Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding. View Details

Keywords: Business Startups; Business Plan; Cash Flow; Marketing Strategy; Financing and Loans; Technological Innovation; Internet and the Web; Forecasting and Prediction

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accessible at the online.hbs.edu and/or myhbx.org web domains) or any other websites, applications, programs or online or mobile products or services of Harvard Business School Online (collectively, the “Services”). The term “Services”... View Details

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing company in View Details

Keywords: by Carmen Nobel; Advertising; Technology

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

downtime created by the collapse of the Internet bubble gave rise to a host of new applications that we now collectively know as Web 2.0. Technologies and materials left unused due to the collapse of one industry can be creatively... View Details

Keywords: by Martha Lagace

May 2010 (Revised May 2010)
Case

Data.gov

By: Karim R. Lakhani, Robert D. Austin and Yumi Yi

This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to... View Details

Keywords: Safety; Rights; Analytics and Data Science; Internet and the Web; Ethics; Cost vs Benefits; Innovation and Management; Information Management; Public Administration Industry; Information Industry; United States

May 2005
Exercise

Forecasting the Adoption of E-books

By: Elie Ofek

Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details

Keywords: Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption