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Show Results For
- All HBS Web
(12,340)
- People (54)
- News (2,831)
- Research (3,781)
- Events (19)
- Multimedia (633)
- Faculty Publications (3,162)
- March 2021
- Supplement
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
- June 2005
- Tutorial
Prematriculation Financial Accounting Tutorial/Module
By: David F. Hawkins, Paul M. Healy and Ratna G. Sarkar
The Financial Accounting course is an introduction to the fundamental concepts of financial accounting in a management context. The course describes the business activities for Global Grocer, a small retail franchise specializing in gourmet foods and specialty kitchen... View Details
- February 2018 (Revised April 2018)
- Case
Omar Simmons: Franchising and Private Equity
By: Steven Rogers and Alyssa Haywoode
Omar Simmons, managing director of a private equity fund that owns 53 Planet Fitness Health Clubs, has to choose: continue in private equity or shift his career to managing and growing the health clubs. An African-American graduate of Princeton University and Harvard... View Details
Keywords: Diversity Characteristics; Ethnicity Characteristics; Health Club Franchises; African-american Entrepreneurs; Finance; Private Equity; Decisions; Entrepreneurship; Motivation and Incentives; Personal Development and Career; Franchise Ownership; Consulting Industry; Boston
Rogers, Steven, and Alyssa Haywoode. "Omar Simmons: Franchising and Private Equity." Harvard Business School Case 318-055, February 2018. (Revised April 2018.)
- Web
Employment Data
Employment Data Employment Data Review HBS Hiring Trends Browse industry, function and location destinations and gain insights around compensation. Class of 2024 Career Data Internship Data What do students do post-HBS? Understand which... View Details
- 05 Apr 2021
- Blog Post
The MBA Response: A Calling to Leadership & Service
Our Story In April of 2020, Sarika Mendu (MBA 2020) and Amina Mohamed (MBA 2020) watched their EC year turn upside down due to a sudden global lockdown and saw an opportunity for MBA students to get involved and help small businesses stay... View Details
- October 2017 (Revised September 2022)
- Teaching Note
Fuyao Glass America: Sourcing Decision
By: Willy Shih
This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case... View Details
- 31 Jul 2014
- Blog Post
Launch Your 1st Year Recruiting Efforts at Company Information Day
Company Information Day is the first day organizations are able to present on-campus to 1st year students. Students do not have class on Company Information Day which maximizes your attendance numbers. It is a great way to introduce your... View Details
- 03 Dec 2021
- Video
Interview Pep Talks: Vidit
- March 2016 (Revised January 2020)
- Teaching Note
Behavioural Insights Team (A) and (B)
By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details
- March 2015 (Revised January 2020)
- Supplement
Behavioural Insights Team (B)
By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles... View Details
Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; United Kingdom
Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (B)." Harvard Business School Supplement 915-025, March 2015. (Revised January 2020.)
- December 2012
- Case
Coca-Cola: Residual Income Valuation
By: Suraj Srinivasan, Beiting Cheng and Edward J. Riedl
The case illustrates the use of the residual income (also known as the abnormal earnings) valuation approach. Students are asked to provide a valuation of Coca-Cola Company using the residual income valuation methodology and understand how it maps into the discounted... View Details
Srinivasan, Suraj, Beiting Cheng, and Edward J. Riedl. "Coca-Cola: Residual Income Valuation." Harvard Business School Case 113-056, December 2012.
- 11 Dec 2017
- Blog Post
3 Ways Financial Aid is Unique at HBS
When prospective students consider applying to an MBA program, funding the degree is usually top of mind. There's no getting around the fact that pursuing an MBA can be costly, but financial aid at HBS is designed to make the degree... View Details
- 28 Oct 2022
- Blog Post
Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)
where I was able to gain foundational business experience which ultimately led me to HBS. What is your favorite memory from HBS? The Latino Student Organization (LASO) was my home away from home. The annual LASO retreats stand out as some... View Details
Ting Zhang
Ting Zhang is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School, where she teaches the Leadership and Organizational Behavior course (LEAD) in the Required Curriculum.
Professor Zhang’s research... View Details
Professor Zhang’s research... View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- 03 Nov 2016
- Video
Career and Professional Development Overview
- August 2021
- Supplement
Kitopi: Behind the Scenes
By: Antonio Moreno and Gamze Yucaoglu
This video allows students to see the kitchens featured in the case. View Details
Moreno, Antonio, and Gamze Yucaoglu. "Kitopi: Behind the Scenes." Harvard Business School Multimedia/Video Supplement 621-709, August 2021.
- November 2006 (Revised November 2008)
- Course Overview Note
Introduction to the RC Strategy Course
By: Jan W. Rivkin
Introduces the Required Curriculum Strategy course to students at Harvard Business School. View Details
Rivkin, Jan W. "Introduction to the RC Strategy Course." Harvard Business School Course Overview Note 707-492, November 2006. (Revised November 2008.)