Strategic Customer Behavior - Publications - Faculty & Research

01 Mar 2012
News

Get Creative

Traps” (November 2006) and “Block-by-Blockbuster Innovation” (May 2010), along with her books SuperCorp and Confidence. How can companies tap their customers for innovative ideas? Carliss Baldwin Baldwin Firms have a tendency to look at... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

31 Mar 2009
First Look

First Look: March 31, 2009

This study empirically examines firms' post-merger behavior using an institutional theory framework. While mergers can serve as a strategic tool for firms to reconfigure their product and View Details

Keywords: Martha Lagace

01 Apr 2002
News

Urban Evolution - HBS Research on the Inner City

indifference. Whether they are helping inner cities capitalize on their inherent competitive advantages, working to make assetbuilding financial services available to low-income families, analyzing the benefits of welfare-to-work programs, or inspiring MBAs to forge... View Details

Keywords: Paul Grogan; Peter Tufano; David Crockett; Diana Barrett; Real Estate

February 2021 (Revised March 2021)
Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs

AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details

Citation

Educators

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Career Coach

Carole Carlson

and profile development as well as interviewing skills. Her background includes strategy consulting, real estate, nonprofit, and government.In addition to her work with HBS CPD, Carole is a faculty member at Brandeis University where she designed and teaches courses in... View Details

Keywords: Consulting; Education; Entrepreneurship; Government; Health Care; Hospitality; Real Estate; Social Enterprise

23 Jul 2013
First Look

First Look: July 23

Publications 2013 pub Does Social Connection Turn Good Deeds into Good Feelings?: On the Value of Putting the 'Social' in Prosocial Spending By: Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton Abstract—When are the emotional benefits of... View Details

Keywords: Anna Secino

08 Apr 2021
Blog Post

HBS Entrepreneurship Immersion - Four Highlights

analytics for startups and small businesses. It is a very dynamic environment; I spent half of last year leading a new product launch (from customer discovery to creating marketing collateral) and the rest of the time on hiring, strategy,... View Details

15 Dec 2015
First Look

December 15, 2015

his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked View Details

Keywords: Carmen Nobel

29 Oct 2000
Research & Ideas

The Entrepreneurial Venture: A Conversation

Today's frenzied world of dot-com mania might have been hard to predict 25 years ago, but the Class of 1975 has always had an eye for opportunity. For its time, the class had a sizable number of military officers familiar with strategic... View Details

Keywords: by Susan Young

01 Jun 2020
News

Unleashed

As this existential crisis unfolded, a customer called FedEx in tears because her wedding dress hadn’t arrived yet, with less than twenty-four hours until the ceremony. A frontline service employee named Diane jumped into action, tracked... View Details

Keywords: Jen McFarland Flint

01 Jun 2012
News

Faculty Books

How Trusted Leaders Use Conversation to Power Their Organizations by Boris Groysberg and Michael Slind (Harvard Business Review Press) How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight View Details

Keywords: Professor Amy C. Edmonson; Professor Boris Groysberg; Professor Josh Lerner; Teaching Fellow Ann Leamon; Professor Leslie A. Perlow; Professor of Management Practice Felda Hardymon;; social media; Finance

29 Jan 2013
First Look

First Look: Jan. 29

dimension with particular relevance in outsourcing-is the end customer for whom it is produced. The performance benefits of such customer experience remain largely unexamined. We explore this dimension of... View Details

Keywords: Sean Silverthorne

Profile

Stephen Temple

“Being at P&G,” says Stephen, “taught me to put myself in the shoes of customers with different vantage points and backgrounds.” Exposure to bigger and more complex problems Eager to work with those around him to embrace ever larger... View Details

Keywords: CPG; Consulting

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

In the early 1990s, both Teradyne and Hewlett-Packard identified new technologies that had enormous potential to cause new-market disruptions. As with most disruptive innovations, these technologies offered to provide smaller and less expensive solutions for View Details

Keywords: by Clark Gilbert; Technology

12 Jul 2011
News

Phone Fun

cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details

Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details

Keywords: by Sean Silverthorne; Retail

03 Nov 2003
Research & Ideas

Making Money Making Movies

predictor of the number of screens on which that movie opens as well as the revenues it generates. In other words, advertising not only drives the behavior of audiences, but also that of exhibitors. The latter is particularly relevant in... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

08 Aug 2006
First Look

First Look: August 8, 2006

the predictive value of a theory can be measured in terms of how many pairs of experimental subjects you would have to observe playing a previously unexamined game before the mean of the experimental observations would provide a better prediction than the theory about... View Details