Publications

May 2013
Case

Yammer (A)

By: Mikolaj J. Piskorski, Kerry Herman and Aaron Smith

In Spring 2012, Yammer was on track to become a highly successful standalone company. Yammer was a leading Enterprise Social Network (ESN), providing companies a private social network in which employees could collaborate securely and efficiently. However, later that... View Details

Keywords: Information Infrastructure; Opportunities; Applications and Software; Organizational Culture; Problems and Challenges; Management Teams; Integration; Decision Choices and Conditions; Social and Collaborative Networks; Acquisition; Information Technology Industry

Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

Keywords: education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry; education industry

November 2012 (Revised September 2013)
Case

Restructuring at Nova Chemical Corporation (Abridged)

By: Scott P. Mason

Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its rapidly expanding Environmental Products Division, and whether to sell a more slowly growing non-specialty chemicals... View Details

Keywords: Restructuring; Decision Choices and Conditions; Chemicals; Environmental Sustainability; Corporate Finance; Chemical Industry

August 2007 (Revised June 2008)
Case

The Lapdesk Company: A South African FOPSE

Shane Immelman, founding CEO of Lapdesk (South Africa), is facing several acute problems: a conflict between his director of marketing and his director of field operations; a dramatic increase in prices by a key supplier; and a major strategic alliance that does not... View Details

Keywords: Social Enterprise; For-Profit Firms; Entrepreneurship; Problems and Challenges; Cross-Cultural and Cross-Border Issues; Education Industry; South Africa

November 2008 (Revised October 2009)
Case

American Cancer Society: Access to Care

By: Robert L. Simons and Kathryn Rosenberg

CEO John Seffrin decides to radically change the strategy of the American Cancer Society. The new Access to Care strategy relies on advocacy to change public policy and increase the number of Americans eligible for cancer prevention and treatment. The new strategy... View Details

Keywords: Values and Beliefs; Governance Controls; Leading Change; Organizational Change and Adaptation; Organizational Structure; Nonprofit Organizations; Business Strategy; Health Industry; United States

January 2008 (Revised February 2008)
Case

Restructuring at Nova Chemical Corporation

Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its rapidly expanding Environmental Products Division, and whether to sell a more slowly growing non-specialty chemicals... View Details

Keywords: Restructuring; Decision Choices and Conditions; Chemicals; Environmental Sustainability; Corporate Finance; Chemical Industry

February 2018
Case

Wiikano Orchards

By: Benson P. Shapiro and Katherine B. Hartman

Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to... View Details

Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be applicable to firms... View Details

Keywords: Sean Silverthorne

January 2009
Case

Xi'an International University: The Growth of Private Universities in China

By: William C. Kirby, Michael Shih-ta Chen, Keith Chi-ho Wong and Tracy Manty

Huang Teng founded Xi'an International University (XAIU) as a private institute of higher education in 1992. Throughout its ensuing years, the school filled a niche and met the demand of students who did not test into one of China's public institutions. In 2008, it was... View Details

Keywords: Higher Education; Growth and Development Strategy; Private Ownership; Expansion; Education Industry; China

Web

Business History - Faculty & Research

American chemical industries until the 1970s, when the two German firms diverged from their American counterparts in using public relations strategies not only to contain... View Details

23 Feb 2011
First Look

First Look: Feb. 23

appear to have long-run implications whereby sustaining a high level of service relative to local competitors leads the incumbent to attract and retain higher value customers over time. Download the paper: http://www.hbs.edu/research/pdf/11-084.pdf Big BRICs, Weak... View Details

Keywords: Sean Silverthorne

Web

Topics - HBS Working Knowledge

Industries (8) Goals and Objectives (18) Going Public (36) Goods and Commodities (7) Governance Compliance (4) Governance Controls (76) Governance (268) Governing Rules, Regulations, and Reforms (72)... View Details

Web

South Asia - Global

South Asia Mumbai For the past decade the HBS community has demonstrated a strong interest in research related to South Asia. The India Research Center (IRC) was established in 2006 and is based in Mumbai. Following significant economic... View Details

23 Aug 2019
Blog Post

A Summer of Peaks and Swells: Interning at Patagonia

Patagonia has been using 100% organic cotton in its products since 1996, it is now part of a pilot program to grow regenerative organic certified cotton and mango for its apparel and food. Patagonia has had a tremendous impact on the apparel and outdoor View Details

Keywords: Technology; Consumer Products / Retail

March 2010 (Revised May 2012)
Case

Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration

By: Karim R. Lakhani and Paul R. Carlile

This case presents the Myelin Repair Foundation's accelerated research collaboration model for drug discovery. It highlights the challenges of building a multi-disciplinary and multi-institutional research collaboration that is attempting to create a treatment for... View Details

Keywords: Research and Development; Intellectual Property; Risk and Uncertainty; Strategic Planning; Collaborative Innovation and Invention; Health Disorders; Pharmaceutical Industry; Pharmaceutical Industry; Pharmaceutical Industry

February 2009
Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details

Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Computer Industry

February 2020 (Revised June 2020)
Case

From Cradle to Heaven: Taikang Insurance Group

By: William C. Kirby, Shu Lin, John P. McHugh and Yuanzhuo Wang

Taikang Insurance Group was a leading Chinese insurance and financial services institution. It operated in the insurance, asset management, and health and senior care industries. Due to China’s underdeveloped social welfare state, Taikang saw an opportunity for the... View Details

Keywords: Health; Insurance; Strategy; Insurance Industry; China

November 1986 (Revised August 1989)
Case

Paul Revere Insurance Co. (A)

The Paul Revere Insurance Co. lost its number one position in disability insurance, its main product, and formulated a strategy to regain the lead through a comprehensive quality improvement effort. The case describes the forces influencing the strategic direction of... View Details

Keywords: Quality; Performance Productivity; Competitive Advantage; Insurance Industry; United States