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  • All HBS Web  (13,393)
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  • 01 Dec 2015
  • News

Snapping Up Voters

cell-phone screen. “One way that 2016 will be different from 2012 is campaigns and super PACs will devote more resources to content production for digital,” says Saliterman. While most digital-first politicos trash the passive nature of... View Details
Keywords: Sasha Issenberg
  • 17 Feb 2015
  • News

The First Five Years: Diogo Castro Freire (MBA 2012)

first stage of filmmaking, called development, in the fall. That included the synopsis for the film and strategy for the broader communications initiative that will have the film as its platform. It also included assembling the core and supporting teams, budgeting, and... View Details
Keywords: Arts, Entertainment; Motion Picture and Sound Recording Industries; Information
  • 01 Jan 2003
  • News

James E. Burke, MBA 1949

within a year of the crisis, thanks to decisions by Burke and his team to recall millions of bottles and replace them in a matter of weeks with pioneering tamper-resistant packaging while keeping the media and public well informed, the View Details
  • 02 Mar 2023
  • News

Carbon's Second Act

advancements in green energy production and the promise of direct air capture. But there was something missing. TB: There's a lot of people looking at how to make renewable energy that, when you generate it, doesn't produce CO2. And... View Details
  • 01 Dec 2014
  • News

Alumni and Faculty Books for December 2014

Kumbh Mela? The author shows how clever marketers have ridden the religion wave by tailoring their products and services accordingly. The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda... View Details
  • 01 Jun 2012
  • News

Inspiration Is Not Enough

According to venture capitalist Jeffrey Harris (MBA 1981), there are entrepreneurs, and then there are transformative entrepreneurs. The former group includes Richard Branson, who has created many great products and services but not one... View Details
Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Dec 2018
  • News

Collaborative Cures

as well as additional funding for activities such as due diligence, market research, and other tasks necessary to determine the best route for product commercialization. Since its launch in 2013, fellows have created 17 companies in... View Details
  • 01 Dec 2005
  • News

The Deleterious Effects of Dirty Money

distribution that is not so skewed as to leave basically half the world out of any ability to purchase the normal products of the free-market system. The system is enhanced when more people are brought into that process. In the book, you... View Details
Keywords: Lewis I. Rice; Finance
  • 13 Jul 2010
  • News

Setting an Industry Standard

Keywords: beer; brewaries; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing
  • 01 Jun 2012
  • News

Global Mission

needed to bring global perspectives to classroom discussions. Today, over half of all HBS cases have an international focus. Raising the bar on its global mission, HBS this year required the first-year class to travel abroad to work on a View Details
Keywords: Roger Thompson; meta
  • 01 Mar 2009
  • News

HBS Posts Strong Results in 2008

centers. The intellectual capital generated by this research is transformed into programs and products offered in a competitive marketplace by Executive Education and Harvard Business Publishing (HBP). The income generated by these twin... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 11 Aug 2011
  • News

Heard on the Street and the She-E-Os

reproducing 2,500 CDs cost $6,000. The finished product sold at the Coop for $10, half of that going to the Red Cross. The current groups add several new elements to their performances that were absent in the Tycoons’: skits and... View Details
Keywords: Keith Larson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Oct 2001
  • News

Q&A: Orin Smith

engineering orientation into business. How do you explain Starbucks' success? In the past, coffee was treated as a commodity, with quality secondary to cost. So when we offered a terrific product in an appealing environment, with all the... View Details
Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade
  • 01 Apr 2002
  • News

Q&A - Mark Fields

have confidence. If you perform the appropriate due diligence up front, then you can be confident that you’ll make the right decisions, no matter where you are. What are some of the business issues you’ve dealt with? Cost issues, an oversized workforce, overcapacity in... View Details
Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing
  • 25 May 2011
  • News

Race to the Finish?

Carlos Ghosn, who touted to an HBS student audience the virtues of his company’s zero-emissions all-electric car, the Leaf. The CEO, his company, and its star product all embody the concepts of “global” and “thoroughly modern” to an... View Details
Keywords: Garry Emmons
  • 01 Mar 2006
  • News

The Little Ice-Cream Company That Could

his position. He threatened to print on the side panel of every container of Dreyer’s ice cream the following message: “Kraft, manufacturer of such quality products as Velveeta, Cheez Whiz, and the like, has come to us after we’ve used... View Details
Keywords: Roger Thompson; Food Manufacturing; Manufacturing
  • 01 Dec 2010
  • News

How to Survive Past Start-up

Commit deeply to the ideal of entrepreneurship first, and only then to a particular business model or product. That combination of commitment and flexibility can help founders react nimbly to market feedback, abandoning products and... View Details
Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade
  • 01 Feb 2000
  • News

Breaking Down Barriers: The Electronic Wallet

help users compare product prices, keep track of their purchases, and store information. For example, a music buff who has conveyed information about her online CD purchases to Ticketmaster could be notified when one of her favorite... View Details
Keywords: Judith A. Ross
  • 01 Oct 2000
  • News

Rationale for Non-Rationality: Why We Make Bad Choices

brain called the amygdala. This area processes sensory stimulation before it reaches the conscious part of the brain. If the amygdala perceives a threat, it boosts the production of adrenaline, increasing the heart rate and creating other... View Details
Keywords: Laura Singleton (MBA '88)
  • 01 Jun 2001
  • News

Eric C. Feagler: Against the Odds

his mobility slowly returned, residual paralysis throughout his legs and trunk prevented him from flying. Realizing that his naval career was over, he reluctantly turned his thoughts to rebuilding his life. Feagler began a lengthy job search that led him in 1998 to a... View Details
Keywords: Peter K. Jacobs; Navy; Computer Systems Design and Related Services; Professional Services
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