Marketing Communication - Publications - Faculty & Research

December 2007 (Revised January 2008)
Background Note

Evaluating M&A Deals-Announcement Effects, Risk Arbitrage and Event Risk

The announcement of merger or acquisition conveys new information to the capital markets. This note describes how the stock prices of a Buyer and Target behave after the announcement of a deal. First, for an all-stock deal that is certain to go through, the note... View Details

Keywords: Mergers and Acquisitions; Announcements; Capital Markets; Stocks; Price; Risk and Uncertainty

Citation

Educators

Purchase

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details

Keywords: by Carmen Nobel; Consumer Products

01 Mar 2015
News

Ask the Expert: Inside the Fed

(MBA 1981) I wouldn’t say there’s a big focus on “media speculation” per se, but Fed officials have to be attuned to market sentiment, and they consume a great deal of information. Fed policies work through financial markets. Sometimes it... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government; Monetary Authorities-Central Bank; Finance

2021
Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details

Citation

SSRN

Read Now

01 Sep 2004
News

Corey, Lombard Remembered

Corey Lombard Photos Courtesy HBS Communications Last spring, the Harvard Business School community lost two of its most revered and distinguished emeriti professors. E. Raymond Corey (MBA ’46), creator of... View Details

Web

Student Association | MBA

Representatives, Career Representatives, Technology Representatives, Community Values Representatives, etc.). Executive Committee The Executive Committee consists of the two Co-Presidents and Chief Financial Officer of SA, the Chief... View Details

20 Oct 2015
First Look

October 20, 2015

We also identify the mediating role that communication and leadership play in generating these effects. We find other-regarding workers tend to depress efforts by 15% on average. However, selfish workers are nearly three times more likely... View Details

Keywords: Sean Silverthorne

21 Jan 2009
First Look

First Look: January 21, 2009

risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior... View Details

Keywords: Martha Lagace

27 Mar 2023
News

A Sporting Chance

families, he launched projects collectively worth more than 500 million and helped create Spain's first real estate investment trust. He took over at Metrovacesa in 2016, just as the domestic market was taking off. By the time of its IPO... View Details

Keywords: Ralph Ranalli

Web

Note on January 6 Events at U.S. Capitol | About

we also should be deeply concerned. The rule of law, the separation of powers, and trust in institutions are the foundations on which thriving societies are built. They also are a bedrock of business. As my colleague Rebecca Henderson notes, Free View Details

01 Sep 2012
News

Ideas in Action

older alumni. “We don’t have to wait 40 years to realize these were missed opportunities; simply asking people to anticipate their long-term rather than short-term regrets motivated them to feel less guilty about taking a vacation.” Finally, View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

consumers and in the communities where we operated. Contrary to competitive motives that seek to improve companies' market share, the risk management motivation mainly attempted to preserve a favorable... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

01 Feb 1997
News

New Releases

in the world of digital communications will lie not in knowing how to engineer big technological breakthroughs but in how to develop products and services by creatively combining new and existing technologies with innovative managerial... View Details

13 Apr 2021
Blog Post

2021 48th Annual H. Naylor Fitzhugh Conference Honors Black Women Leaders

Flanking the Saturday conference keynote were two days of special programming; the second Black New Venture Competition (BNVC) and Black Tech Masters Series. Founded by MBA Class of 2020’s Tyler Simpson and Kim Foster, the initiative aims to open up the resources of... View Details

10 Aug 2020
Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

focused on keeping people out of jail and helping them avoid fines and fees. I am working on our go-to-market for probation/parole clients and helping with capital raising. WHAT ARE YOUR GOALS FOR THE SUMMER? Cathy Chukwulebe: My goal is to launch ten Little Black... View Details

Profile

Luciana Baigun

online platform for the economics community at the school – so she built one. Later, as an auction theory analyst with clients all over the world, she was struck by the ubiquity of mobile phones in India and how they allowed farmers to... View Details

30 Sep 2010
News

Can’t We All Just Get Along?

panel discussions on the Kosovo and Aceh/Indonesia negotiations. Sebenius and Malhotra are members of the HBS Negotiations, Organizations & Markets Unit, which has a legendary history built by distinguished past practitioners such as game... View Details

Keywords: Nobel Peace Prize; Colleges, Universities, and Professional Schools; Educational Services; Justice, Public Order, and Safety Activities; Government; National Security and International Affairs; Government

01 Sep 2016
News

How I Got to Google

create the elective course Product Management 101. Update: A former business operations intern at the software company Autodesk, Soheili recently landed a product manager job at design firm Homepolish. SS: What are the characteristics of a good product manager? PR:... View Details

Keywords: Julia Hanna

01 Dec 2000
News

Taiwan Club President Thrives on Region's Entrepreneurial Energy

have remained in the States, but I always wanted to come back." Feng says his work with the HBS Club of Taiwan is a way for him to give something back to Harvard while sharing his enthusiasm about his home country. "We try to make people feel good about being part of... View Details

01 Feb 2001
News

HBS Alumni Association Board of Directors: President's Report

Shanghai. As we look forward to those upcoming events with anticipation, let me give you a quick status report on the important, ongoing work that our Alumni Board committees are undertaking this year. The Communications Committee,... View Details

Keywords: conferences; committees; leadership; alumni; Colleges, Universities, and Professional Schools; Educational Services

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