International Marketing - Publications - Faculty & Research

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

divided the corresponding sample of 100 manufacturers into innovators and imitators, identifying a company as an innovator if it had been selected for or received the coveted Compasso d'Oro, a prestigious international prize awarded to... View Details

Keywords: by Julia Hanna; Consumer Products

06 Feb 2006
What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

amounts of internal energy go to 'making the quarter return' rather than serving the customer and building the future. Why did quarter returns develop in the first place?" Bill Hubbell added, "The View Details

Keywords: by James Heskett; Financial Services

24 Aug 2016
Blog Post

Internship In Action

because I’ve had the opportunity to pitch the solution to different markets and hopefully will be able to launch it before I leave in 2 weeks! This experience has been enriching in so many ways: First - I fully managed the project and... View Details

Keywords: Consumer Products / Retail

Ronald W. Dollens

Dollens was vital to the creation and success of Guidant Corporation, a spin-off of Eli Lilly. Through his leadership of Guidant, Dollens introduced several medical breakthrough technologies including the internal defibrillator and... View Details

Keywords: Healthcare

April 2004 (Revised September 2005)
Case

China and the WTO: Doing the Right Thing?

In late 2001, the People's Republic of China joined the World Trade Organization (WTO). Sets the terms of China's accession agreement against its compliance record some two years later. Discusses why key actors, such as business, organized labor, and other governments,... View Details

Keywords: Management; History; International Relations; Judgments; Trade; Business and Government Relations; Development Economics; Governance Compliance; Emerging Markets; Global Strategy; China

Citation

Find at Harvard

01 Sep 2003
News

The Levitt Brand

A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2008
News

Back to the Future

Future has three major premises: The 1970s oil shocks were not anomalies but part of a major transition for energy users and producers; the “externalities” of energy use (its environmental, social, and geopolitical costs) had to be factored in to energy policy; and a... View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing; Oil and Gas Extraction; Mining

09 Mar 2010
First Look

First Look: March 9

Toolkit: Situation Analysis Thomas Steenburgh and Jill AveryHarvard Business School Note 510-079 Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the View Details

Keywords: Martha Lagace

10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

impossible? These internal capital and product markets are growing in importance for these firms creating many opportunities and many obstacles. Our research shows that some firms are adapting quickly to... View Details

Keywords: by Cynthia Churchwell

01 Jun 1997
News

Short Takes

A summary of selected new research by HBS faculty. Diversification Best Bet in Emerging Markets In today's era of global competitiveness, companies in the industrialized world have slimmed down their operations in order to focus on doing... View Details

Keywords: Judith A. Ross

Web

Student Association | MBA

Representatives, Career Representatives, Technology Representatives, Community Values Representatives, etc.). Executive Committee The Executive Committee consists of the two Co-Presidents and Chief Financial Officer of SA, the Chief Operating Officer, the Chief View Details

15 Jan 2025
Blog Post

Building Bridges to Sustainable Infrastructure with Allied Climate Partners

The summer between my RC and EC years at HBS, I joined Allied Climate Partners (ACP) as a Summer Associate in New York. ACP, a philanthropy-backed investment firm, dedicates itself to catalyzing climate-related infrastructure projects in emerging View Details

Student-Profile

Rohan Kekre

stabilization more generally. After two years, I decided that graduate school would be the best place to engage with these questions at a deeper level, and was fortunate to be admitted to the Business Economics program at HBS. Research Interests My research interests... View Details

01 Jun 2002
News

Africa Business Conference Creates Ongoing Forum for Change

senior associate dean for International Development, welcomed the SRO crowd in Aldrich with a smile, noting, “I'm very pleased with our market share.” Despite the challenges posed by a developing... View Details

09 Jun 2003
Research & Ideas

Around the World of Entrepreneurial Ventures

What do pizza delivery, unarmed guards, and metallization on compact discs have in common? They all represent businesses founded outside the U.S. that illustrate some of the enduring realities each international entrepreneur grapples with... View Details

Keywords: by Martha Lagace

20 Oct 2020
Blog Post

Changing the Face of Entrepreneurship and Venture Capital at Harlem Capital

different stages of life. “Our interns help us with diligence and market research and they also give us feedback, bring a lot of energy, and they’re really innovative. They all have different experiences... View Details

Keywords: Entrepreneurship; Venture Capital / Private Equity

10 Mar 2014
Research & Ideas

Counting Up the Effects of Sarbanes-Oxley

Srinivasan, who also cites the important role of the Public Company Accounting Oversight Board (PCAOB), a nonprofit private corporation created by SOX that oversees auditors of SEC-registered companies. Markets Have Benefitted Despite... View Details

Keywords: by Julia Hanna; Accounting; Banking

01 Dec 1997
News

Making Real Progress in the Middle East: The Bottom-Up, Economic Solution

technical, and skilled employees to support growing international business. For Jordanian, Egyptian, and Palestinian companies, cooperation with Israeli firms, and with each other, is even more strategically attractive. Companies can... View Details

Keywords: Michael Porter, Yagil Weinberg, and Noreena Hertz

16 Feb 2004
Research & Ideas

HBS Center Focuses on Europe

European market with the introduction of the Euro.— Vincent Dessain With the support of the ERC, the geographic distribution of European cases is shifting to the continent with a wide spread of countries represented including France,... View Details