Publications

October 1982
Case

American Industrial Health Council

By: Joseph L. Bower

Keywords: United States

October 1982 (Revised May 1992)
Case

Johnson & Johnson: The Tylenol Tragedy

By: Stephen A. Greyser

In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details

Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry

1982
Chapter

Nutrition Intervention Programs: Scope and Limits

By: James E. Austin

Keywords: Nutrition; Health Care and Treatment; Programs

January 1982 (Revised March 1998)
Case

Humana, Inc.

By: Regina E. Herzlinger

Keywords: Health Industry

January 1982
Background Note

Proprietary Hospital Industry, Background Note

By: Regina E. Herzlinger

Keywords: For-Profit Firms; Health Care and Treatment; Health Industry

January 1982
Case

Risk Management Foundation of the Harvard Medical Institutions

By: David E. Bell and Kuljot Singh

Keywords: Risk Management; Health Industry

July 1981 (Revised December 1984)
Case

American Distilling Co. (A)

By: William E. Fruhan Jr.

Keywords: Health Industry; Health Industry; Health Industry

July 1981 (Revised December 1984)
Case

American Distilling Co. (B)

By: William E. Fruhan Jr.

Keywords: Health Industry; Health Industry; Health Industry

July 1981 (Revised October 1992)
Case

Chipman-Union, Inc.: Odor-Eaters Socks

By: John A. Quelch

The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution. View Details

Keywords: Distribution Channels; Product Marketing; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry

May 1981
Case

Hospital Affiliates International, Inc. and the Hospital Management Industry

By: Michael E. Porter

Keywords: Health Care and Treatment; Management; Health Industry

December 1980 (Revised February 1998)
Case

Burger King Corp.

By: W. Earl Sasser and David C. Rikert

Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the... View Details

Keywords: Food; System; Operations; Retail Industry; Retail Industry; United States

December 1980 (Revised February 1998)
Case

McDonald's Corp. (Condensed)

By: W. Earl Sasser and David C. Rikert

Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger... View Details

Keywords: Service Operations; Competition; Food and Beverage Industry