Digital Marketing - Publications - Faculty & Research

01 Jun 2018
News

June 2018 Alumni and Faculty Books

Rob Ristagno (MBA 2005) Independently published Ristagno guides you step-by-step through the five forces of dramatic online revenue growth and shows why it is vital to identify your very best customers and focus relentlessly on their wants and needs. View Details

06 Dec 2021
News

Rescue & Recovery

2018, the organization announced a new ethics policy, so Culver Humphrey came forward with her story once again. Leadership rebuffed her a second time, so she met with the Oregonian. Team members were stunned by what they read. For many, including the NGO’s managing... View Details

Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

competitive pressures in a saturated market. As 2018 dawned, all parties were assessing the deal’s implications. Had the stock market overreacted to news of the deal? Why was Amazon buying Whole Foods? What were the long-term implications... View Details

Keywords: Dina Gerdeman

04 Sep 2019
News

Alumni and Faculty Books for September 2019

high-stakes decision about whether and where to get an education. Choosing College strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better... View Details

01 Dec 1996
News

An Entrepreneurial Journey

Steven B. Belkin (MBA '71) began his highly successful travel and financial services marketing enterprise, Trans National Group, a few years out of HBS. G. Peter Bidstrup (MBA '59) started to put together the Doubletree Hotel chain in the... View Details

19 Jun 2017
News

Can Neuroscience Find You the Perfect Job?

what is the big market that you're going to address. And so always just keeping an eye on what is the bottom line. I think that was kind of helpful in thinking about pitching investors and, again, backed up by the data that we had.... View Details

13 Feb 2020
News

Not Throwing Away My Shot

theme is sort of a callback to mechanization, which is digitization. So now suddenly we have the tools to completely change our world again from mechanical processes to digital processes. So those are the five what I would call dominant... View Details

01 Dec 2016
News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details

10 Mar 2017
News

The Business of Lego Batman

first started out, it was really theatrical, was king. Home video was a big deal. DVDs were a big deal in really propping up the market. And now DVDs are not really that relevant. And it's all online and digital and streaming. And... View Details

Keywords: LEGO; Lego

10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

creatives." Stefan Sonnenfeld, for instance, is a digital colorist, a kind of artist who didn't exist 10 years ago and is now in great demand. He works for Ascent Media Group. All the directors want to work for him; he's incredibly... View Details

Keywords: by Martha Lagace; Music

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

Ukraine will likely intensify, roiling energy markets further and raising questions about the future of globalization, says HBS Professor Rawi Abdelal. Putin’s iron fist vs. Zelensky’s moral clarity Historian and HBS professor Nancy... View Details

15 Dec 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details

Keywords: Publishing Industries (except Internet); Information

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

01 Dec 2001
News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details

Keywords: Susan Young;Deborah Blagg

Publications