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      • March 1992
      • Background Note

      Researching and Monitoring Consumer Markets

      By: Robert J. Dolan
      Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details
      Keywords: Demand and Consumers; Product Marketing; Product Development; Research
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      Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992.
      • March 1992 (Revised June 1992)
      • Case

      Thermo Electron Corp.

      By: Carliss Y. Baldwin
      George Hatsopoulos, CEO at Thermo Electron Corp., is considering whether to issue shares in a subsidiary via an initial public offering (IPO). The company has developed an unusual corporate structure in which subsidiaries fund new ventures by raising debt and equity in... View Details
      Keywords: Financial Management; Business Subsidiaries; Resource Allocation; Valuation; Organizational Structure; Business Headquarters; Initial Public Offering; Capital Structure; Capital Markets; Financial Strategy; Corporate Finance; Semiconductor Industry; Technology Industry
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      Baldwin, Carliss Y. "Thermo Electron Corp." Harvard Business School Case 292-104, March 1992. (Revised June 1992.)
      • February 1992 (Revised September 1995)
      • Case

      Goldman, Sachs & Co.: Nikkei Put Warrants--1989

      By: Peter Tufano
      Japanese financial institutions' willingness to sell put options on the Nikkei Stock Average provides investment banks with the raw material from which to create a security that would allow U.S. investors to bet on falls in the Japanese Stock Market. The investment... View Details
      Keywords: Debt Securities; Investment Banking; Product Design; Globalized Markets and Industries; Japan; United States
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      Tufano, Peter. "Goldman, Sachs & Co.: Nikkei Put Warrants--1989." Harvard Business School Case 292-113, February 1992. (Revised September 1995.)
      • January 1992
      • Teaching Note

      MCI Communications Corporation (1983) TN

      By: Richard S. Ruback
      Teaching Note for (9-284-057). View Details
      Keywords: Financing and Loans; Growth and Development Strategy; Debt Securities; Risk and Uncertainty; Monopoly; Communications Industry
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      Ruback, Richard S. "MCI Communications Corporation (1983) TN." Harvard Business School Teaching Note 292-077, January 1992.
      • December 1991 (Revised October 1998)
      • Case

      Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

      By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West
      Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details
      Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry
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      Pisano, Gary P., Steven C. Wheelwright, and Jonathan West. "Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991." Harvard Business School Case 692-056, December 1991. (Revised October 1998.)
      • November 1991 (Revised April 2002)
      • Background Note

      Note on Foreign Currency Swaps

      By: W. Carl Kester
      Provides descriptive background about the development of an international market for currency swaps and, by means of a detailed example, instructs readers in the determination of swap flows and all-in costs of financing using market swap rates. A rewritten version of... View Details
      Keywords: Currency
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      Kester, W. Carl. "Note on Foreign Currency Swaps." Harvard Business School Background Note 292-043, November 1991. (Revised April 2002.)
      • November 1991 (Revised January 1997)
      • Case

      Motorola, Inc.: Bandit Pager Project (Abridged)

      By: Steven C. Wheelwright
      Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details
      Keywords: Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry
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      Wheelwright, Steven C. "Motorola, Inc.: Bandit Pager Project (Abridged)." Harvard Business School Case 692-069, November 1991. (Revised January 1997.)
      • November 1991 (Revised April 1994)
      • Case

      Nucleon, Inc.

      By: Gary P. Pisano
      Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)... View Details
      Keywords: Factories, Labs, and Plants; Entrepreneurship; Health Testing and Trials; Rights; Product Development; Production; Partners and Partnerships; Research and Development; Biotechnology Industry
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      Pisano, Gary P. "Nucleon, Inc." Harvard Business School Case 692-041, November 1991. (Revised April 1994.)
      • November 1991 (Revised June 1997)
      • Case

      Micom Caribe (A)

      By: David M. Upton and Joshua D. Margolis
      Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
      Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
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      Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
      • October 1991 (Revised June 1996)
      • Case

      Lotus MarketPlace: Households

      By: Lynn S. Paine
      Managers at Lotus and Equifax must decide what to do about their new jointly developed database and software product Lotus MarketPlace which has been criticized as a threat to individual privacy. The Product, which would allow small businesses to buy targeting mail... View Details
      Keywords: Information; Business or Company Management; Rights; Ethics; Marketing Communications; Applications and Software; Product Marketing; Information Technology Industry
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      Paine, Lynn S. "Lotus MarketPlace: Households." Harvard Business School Case 392-026, October 1991. (Revised June 1996.)
      • October 1991 (Revised August 1993)
      • Case

      Acid Rain: Burlington Northern, Inc. (A)

      By: Forest L. Reinhardt
      Burlington Northern (BN) hauls low-sulfur coal from the northern Great Plains to electric utilities in the Midwest. Acid rain legislation may affect the geographic scope of BN's markets. Railroad managers need to assess the economic effects of acid rain controls and... View Details
      Keywords: Rail Transportation; Environmental Sustainability; Development Economics; Government Legislation; Natural Environment; Policy; Metals and Minerals; Industry Growth; Industry Structures; Rail Industry; United States
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      Reinhardt, Forest L. "Acid Rain: Burlington Northern, Inc. (A)." Harvard Business School Case 792-018, October 1991. (Revised August 1993.)
      • September 1991 (Revised August 1994)
      • Background Note

      Note on Pharmaceutical Industry Regulation

      By: Willis M. Emmons III
      Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,... View Details
      Keywords: Safety; Industry Growth; Marketing; Research and Development; Health Testing and Trials; Economics; Pharmaceutical Industry; United States
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      Emmons, Willis M., III. "Note on Pharmaceutical Industry Regulation." Harvard Business School Background Note 792-002, September 1991. (Revised August 1994.)
      • September 1991 (Revised February 1993)
      • Case

      Burroughs Wellcome and AZT (A)

      By: Willis M. Emmons III
      Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London
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      Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
      • September 1991 (Revised January 1992)
      • Case

      Allegheny Ludlum: Research and Engineering Resource Allocation

      By: Dorothy Leonard-Barton and Geoffrey K. Gill
      Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the... View Details
      Keywords: Engineering; Resource Allocation; Information Technology; Policy; Leadership; Decisions; Competency and Skills; Projects; Joint Ventures; Strategy; Electronics Industry; Technology Industry
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      Leonard-Barton, Dorothy, and Geoffrey K. Gill. "Allegheny Ludlum: Research and Engineering Resource Allocation." Harvard Business School Case 692-027, September 1991. (Revised January 1992.)
      • August 1991
      • Background Note

      Industrial Market Research: Beta Test Site Management

      By: Robert J. Dolan
      Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development. View Details
      Keywords: Product Development; Mathematical Methods; Marketing
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      Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.
      • August 1991 (Revised September 1994)
      • Background Note

      What Is Industrial Marketing?

      By: V. Kasturi Rangan
      Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
      Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry
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      Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
      • March 1991 (Revised June 1993)
      • Case

      Chevron Corp.: Corporate Image Advertising

      By: John A. Quelch
      Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
      Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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      Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
      • December 1990 (Revised December 1993)
      • Case

      Australian Paper Manufacturers (A)

      By: David M. Upton and Joshua D. Margolis
      Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,... View Details
      Keywords: Agreements and Arrangements; Production; Information Technology; Ethics; Situation or Environment; Product Development; Segmentation; Expansion; Financial Strategy; Pulp and Paper Industry; Australia
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      Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
      • September 1990 (Revised March 1993)
      • Case

      General Electric Plastics: Organizing the Marketing Function

      By: V. Kasturi Rangan
      Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
      Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy
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      Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
      • September 1990 (Revised June 1991)
      • Case

      Otis Elevator Co.: China Joint Venture (A)

      By: Michael Y. Yoshino
      Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D). View Details
      Keywords: Joint Ventures; Developing Countries and Economies; Global Strategy; Market Entry and Exit; Construction Industry; Manufacturing Industry; China
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      Yoshino, Michael Y. "Otis Elevator Co.: China Joint Venture (A)." Harvard Business School Case 391-062, September 1990. (Revised June 1991.)
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