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Show Results For
- All HBS Web
(6,545)
- People (20)
- News (1,260)
- Research (4,381)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,184)
- Web
Program Requirements - Doctoral
- May–June 2025
- Article
Balancing Digital Safety and Innovation
- Research Summary
My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:
1)Branding Strategy: How are iconic brands built?
I have... View Details
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
- October, 2023
- Article
Cleaning Up the Great Lakes: Housing Market Impacts of Removing Legacy Pollutants
- 2004
- Book
Birth of a Salesman: The Transformation of Selling in America
- 23 Apr 2013
- First Look
First Look: April 23
- Web
Great American Business Leaders of the 20th Century - Leadership
The De Beers Group: Exploring the Diamond Reselling Opportunity
In September 2014, Tom Montgomery (SVP of Strategic Initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the opportunity to sell pre-owned (recycled) diamonds--current sales were estimated to be approximately $1... View Details
- Program
Transforming Customer Experiences
- June 2008
- Article
How Are Preferences Revealed?
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
- August 2022
- Exercise
Joy4Home Brands: Pricing Matters
- August 2012 (Revised October 2022)
- Case
Elia Nuqul and the Making of a Middle Eastern Business Group (A)
- June 2011 (Revised July 2012)
- Case
Reversing the AMD Fusion Launch
Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book,
- Research Summary
Evolution of Competitive Advantage
- March–April 2023
- Article
Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?
- January 2009 (Revised March 2013)
- Case
Live Nation Faces the Music
- 15 Apr 2015
- News