Publications

November 2013 (Revised February 2016)
Case

A Long, Bumpy and Unfinished Road: Education Reform in Memphis, Tennessee

By: Allen Grossman, J. Puckett and Nithya Vaduganathan

In 2010 the Memphis City School District merged with the neighboring Shelby County School system under the supervision of a single board of education and superintendent. It promised much more than just administrative synergies—it was an opportunity to change a... View Details

Keywords: Education Reform; Public Education; Business Engagement; Public Sector; Education; Business and Community Relations; Education Industry; Tennessee

January 2014 (Revised June 2014)
Case

Dumb Ways To Die: Advertising Train Safety (A)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Viral Marketing; Advertising; Marketing Communications; Social Marketing; Digital Marketing; Advertising Industry; Advertising Industry; Advertising Industry; Oceania; Europe

05 Jul 2011
News

Driving Innovation

Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details

Keywords: News, Library, Internet, and Other Services; Information

October 2008 (Revised September 2011)
Supplement

PepsiCo's Bid for Quaker Oats (D)

By: Carliss Y. Baldwin

Describes the final deal struck between PepsiCo and Quaker Oats, including the terms of collared consideration. Summarizes stock price announcement effects. View Details

Keywords: Mergers and Acquisitions; Announcements; Stocks; Price; Risk Management; Negotiation Deal; Valuation; Food and Beverage Industry

01 Mar 2013
News

Opening the Door

month, reviewing the numbers. I learned a lot about medicine that way. Wasn't your husband also in the health-care industry at the time? Yes. Under a push for funding from President Nixon, there had started to be more research and... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management

02 Jan 2019
What Do You Think?

SUMMING UP: Do We Need an Artificial Intelligence Czar?

times but would invest in preventing (the) law of (the) jungle from taking over.” ArlenMD suggested that there are organizations on whose efforts an oversight initiative could be built. He cited as one example the American Medical Informatics Association as a vehicle... View Details

Keywords: by James Heskett; Technology

06 May 2019
News

Startup Talk in Chicago

venture community and startup ecosystem.” The HBSCC hosts a wide variety of business and civic leaders for the benefit of alumni, according to Club President Steve Wasko (MBA 1986). “Penny Pritzker is at the pinnacle of both of these... View Details

Keywords: Margie Kelley; Pritzker; Air Transportation; Transportation

09 Jun 2017
News

Curating the Cuisine of Southwest China

industry. So I gave it a go. This was year 2000. And here I am, still in the business 17 years later, and loving it. April White: How have you seen the travel industry in China change in those past 17 years? Zhang Mei: Oh, it's gone... View Details

Web

Special Assistant to the CEO | Social Enterprise | Harvard Business School

organizations, including nearly three years in the New York City Mayor’s Office, Michael Alan Williams (MBA 2018) found his first post-MBA opportunity with The Kresge Foundation. “It was entirely serendipitous,” Michael says. “I intended to work in View Details

Profile

Zayed Muhammed Yasin

support at HBS "Health care is especially complicated," says Zayed. "The MBA's general management focus will help me understand the driving forces in the industry and what can be done about them." The HBS View Details

November 2015
Case

Advanced Leadership Pathways: Beatriz Cardoso and Education in Brazil

By: Rosabeth M. Kanter, Daniella Suarez and Ai-Ling Jamila Malone

Beatriz Cardoso, founder of Laboratório de Educação (Education Laboratory) had a dream to propel Brazilian education. However challenges in fundraising made it difficult to scale up her project, based on helping adults help children improve their literacy skills. To... View Details

December 2012 (Revised October 2013)
Case

Developing the Materiality Matrix at Telefónica

By: Robert G. Eccles, George Serafeim and Asun Cano-Escoriaza

Telefónica, one of the largest telecommunication companies in the world and headquartered in Spain, has been issuing a corporate sustainability report since 2002. In its 2011 Sustainability report, the company included a "materiality matrix," and was one of only five... View Details

Keywords: Sustainability; Sustainability Reporting; Sustainable Strategy; CSR; Corporate Social Responsibility; Communication Technology; Environmental Accounting; Corporate Social Responsibility and Impact; Environmental Sustainability; Telecommunications Industry; Spain

2011
Working Paper

Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor

By: Faaiza Rashid and Amy C. Edmondson

This paper explicates the challenge of risky trust, which we define as trust that exists between parties vulnerable to high economic, legal, or reputational risks at individual or organizational levels. Drawing from analyses of data collected in a grounded case study... View Details

Keywords: Interpersonal Communication; Leadership; Business Processes; Groups and Teams; Risk and Uncertainty; Trust; Construction Industry; United States

Read Now

01 Mar 2013
News

Delivering the Power to Dream Big

technology will not only increase solar adoption in the United States, but help people in the developing world as well. In industrialized countries, "you can imagine the impact on portable electronics—it can give you freedom from the... View Details

Keywords: solar power; Electric Power Generation, Transmission, Distribution; Utilities

29 Apr 2015
Blog Post

2+2: Challenging Conceptions of Business

business, I knew I had to apply. The 2+2 Program reaffirmed my belief that business has the potential to impact all industries and all aspects of life. What was your undergraduate background?I attended NYU’s Gallatin School of... View Details

March 2024
Case

Negotiating the Gift of Life (A)

By: Alex Chan

Describes a negotiation where lives are truly at stake, where key lessons on persuasion and the role that identity might play in a negotiation are on display through an effort by a frontline negotiator from OneLegacy, the US's largest organ procurement organization. As... View Details

Keywords: Economics; Negotiation; Communication; Diversity; Nonprofit Organizations; Emotions; Health Industry

13 Nov 2020
News

Expanding Summer Fellowships to Support Students

market. “Many summer internships were canceled,” explains Kristen Fitzpatrick (MBA 2003), managing director of HBS’s Career & Professional Development (CPD). “Graduating students who already had job offers saw their start dates delayed, and those interested in hard-hit... View Details

March 1994 (Revised April 1994)
Case

Eli Lilly and Co.: The Flexible Facility Decision--1993

By: Gary P. Pisano

In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details

Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry