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Show Results For
- All HBS Web
(2,957)
- People (4)
- News (659)
- Research (1,824)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,095)
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 01 Mar 2011
- News
Local Hero
lives in the Bay Area and has closely followed the career of his first-year HBS study group friend. “The park was a keystone in the team’s rise, and Larry was all over that, but he also has great competence in media, marketing, and View Details
- 01 Mar 2011
- News
Faculty IXP Taps into Cooperation, Innovation
included visits to projects in areas such as nanotechnology, health care, energy, the environment, and culture. “Breakthrough research demands interdisciplinary and cross-sector collaborations,” said Professor Linda Hill, faculty chair of the HBS Leadership Initiative.... View Details
- 20 Feb 2007
- First Look
First Look: February 20, 2007
Co.: Breaking New Grounds Harvard Business School Case 807-004 Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International... View Details
Keywords: Martha Lagace
- 19 Nov 2018
- Working Paper Summaries
Lazy Prices
- Profile
Tafadzwa Samushonga
Tafadzwa first witnessed the positive impact that a community can have on its members’ lives at home. Her mother, a single parent, leaned on the support of family and friends to juggle raising three children while working and furthering... View Details
Keywords: Consulting
- Web
A Broad Spectrum of Opportunities | Social Enterprise | Harvard Business School
and 2008 New Orleans Service Immersions at HBS. “The community around Social Enterprise activities at HBS is a large, diverse group of faculty, staff, and students—there are definitely a lot of people here who are actively seeking ways to... View Details
- 13 May 2013
- Blog Post
Alumni: Where are they now? Featuring Aaron…
full-time in a high pressure career), I am helping to build a comprehensive talent acquisition strategy for the Asia Pacific region of a major multi-national company. It’s big and complex, and the hiring volumes are daunting, but the... View Details
- Profile
Mallika Ahluwalia
At Princeton, Mallika Ahluwalia realized she wanted a career in international development. "Having an impact on communities and the world motivates me to go to work every day," she says. After a one-year stint at Catalyst... View Details
- 01 Dec 2005
- News
Buy the Book
television, and sports.” Deighton examines three classic ages of marketing by contrasting the strategies of the publishing industry, James Patterson, and book clubs. In 19th-century agricultural marketing, farmers transported their crops... View Details
- 01 Oct 1998
- News
New Leadership for External Relations
terrific opportunity to encourage alumni support of HBS at a critical time in its history," notes Schroeder. "HBS has a stellar reputation, a world-class faculty, and a Dean with a compelling strategy for moving forward into the next... View Details
- 07 Aug 2007
- First Look
First Look: August 7, 2007
community and local entrepreneurs in India's software industry. We find that entrepreneurs located outside software hubs—in cities where monitoring and information flow on prospective clients is harder—rely significantly more on diaspora... View Details
Keywords: Martha Lagace
- 01 Mar 2011
- News
On the Outside at HBS
cultural issues. — Debbie Rosenbaum (MBA ’08/JD ’10) is an intellectual property, technology, and Internet attorney with a law firm in Washington, D.C. She also works with entrepreneurs on new-media communications View Details
- Profile
Julie Cruz
from quirky traditions to attempting traditional dances (with varying degrees of success). The event concludes with the grand reveal of our flags proudly displayed around the classroom. It's a special moment to reflect on and appreciate the diverse global View Details
- Web
2017 Symposium - Race, Gender & Equity
Barry , School of Fashion, Faculty of Communication and Design, Ryerson University How Fabulous is too Fabulous? The Masculinity Dilemmas of Daring Dressers at Work Margaret Gullette , Women’s Studies Research Center, Brandeis University... View Details
- 01 Dec 2015
- News
Accelerating Research in China
of the world will be critical for future economic growth. “Harvard Business School can play a key role in shaping aspects of these global economic relationships,” says Plummer, the chief strategy officer at TalkingData, China’s leading... View Details
- 01 Jan 2003
- News
Daniel L. Vasella, M.D.
grown into the company's second biggest-selling product. But before Vasella could accomplish any of this, he had to reconcile the diverse cultures of Sandoz and Ciba-Geigy. His first task was to define the new company's mission, values, and core View Details
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
- 17 Jul 2017
- Op-Ed
Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up
own way. As GE CEO Jeff Immelt wrote when the president announced the US withdrawal from the Paris Climate Agreement, “Climate change is real. Industry must now lead and not depend on government.” Immelt is not alone. Never before in modern history has the business... View Details
Keywords: by Bill George
- 01 Dec 2006
- News
Faculty Books
dynamics and strategies used by firms that recognize the transformative power of these “invisible engines.” Shorter discussions of Internet-based software platforms offer glimpses into a future in which the way we buy, pay, watch, listen,... View Details