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- 14 May 2019
- Research & Ideas
Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery
express a high-level set of principles that employees are expected to abide by, but what the court effectively said is, ‘This is akin to marketing material that people don’t take literally word-for-word.” So do company ethics codes have any value? In a recent View Details
Keywords: by Michael Blanding
- 16 May 2018
- Research & Ideas
How Companies Managed Risk (and Even Benefitted) in World War Internment Camps
market. By early 1917, Ahmednagar held 1,169 civilians, mostly men in their mid-30s. Although the prisoners’ movements were restricted, they were treated fairly well. They were allowed to build tennis courts, for example. Many spent their days learning foreign... View Details
- 04 Mar 2015
- What Do You Think?
Can a Laissez-Faire Approach Fix Labor Market Inequality?
how a truly free market will work as there are no truly free markets today Perhaps a proper study on how big money rigs and biases things in its own favour should be first carried out before deciding how this can be remedied." Ken... View Details
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
Gupta had access to just such data. Initially Gupta wrote a case study for his MBA second-year course on digital marketing about a major US bank that was deciding where to place its marketing dollars to... View Details
- 20 Feb 2013
- Research & Ideas
Big Deal: Reflections on the Megamerger of American and US Airways
Business Administration and author of Creating Value through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups As United States equity markets and corporate balance sheets continue... View Details
- 17 Feb 2010
- First Look
First Look: Feb. 17
Publication:Quantitative Marketing and Economics 7, no. 3 (September 2009): 237-266 Abstract This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of the model are two... View Details
Keywords: Martha Lagace
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
seeking to shave 10 to 20 percent off of research budgets. In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing, or segmentation. That is certainly not the case now. At the same... View Details
Keywords: by John Quelch
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
For Harvard Business School faculty, summer marks the perfect time to catch up on reading for work and pleasure. We asked six faculty what they're looking forward to digging into over the next few months. Jeff Bussgang wo of my books during the “summer of COVID” have... View Details
- 01 Apr 2015
- Research & Ideas
The Slow, Steady Battle to Fix Cancer Care
faculty as a senior fellow to study health-care reform. Feeley, the Helen Shafer Fly Distinguished Professor of Anesthesiology at The University of Texas MD Anderson Cancer Center, is on a quest to make the payment process easier and,... View Details
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- 04 Sep 2012
- Research & Ideas
Why Most Leaders (Even Thomas Jefferson) Are Replaceable
to be high-impact and make their mark on history "for better or worse." The book studies both kinds of leadership through historical cases that Mukunda teaches in his courses. In the book, Mukunda classifies... View Details
Keywords: by Kim Girard
- 05 May 2003
- Research & Ideas
Sharing the Responsibility of Corporate Governance
Harvard Business School professor Constance Bagley studies the intersection of business and law, and is interested in how companies can use legal resources as a competitive asset. In this interview, Bagley discusses ways businesses can... View Details
Keywords: by Carla Tishler
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
The most captivating item in Michael Norton's office is a Star Wars The Force Trainer, a toy that allows would-be Jedi warriors to levitate a Ping-Pong ball within a tube using only the power of focused thinking. Norton, a marketing professor at Harvard Business... View Details
Keywords: by Carmen Nobel
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Knowledge senior editor Martha Lagace, Deighton explains how it continues to carve out territory in the marketplace.Lagace: Were you surprised that Webvan failed? Deighton: No. The purpose of writing the case was to have classes explore... View Details
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
through narratives and storytelling, or by seeking out members of a common group. One company that has succeeded in this regard, says Wu, is Cotopaxi, a Salt Lake City–based creator of outdoor apparel that Wu explored in a case View Details
- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
paper. The Research The researchers studied data from OutsourceCo (a pseudonym), a major provider of outsourced teleradiology services in the United States, with more than 1,400 client sites, mainly hospitals and radiology group... View Details
- 12 Jan 2009
- Research & Ideas
The Value of a ‘Portable’ Career
case study "When Stars Migrate, Do They Still Perform Like Stars?" looks at the "portability" of performance and the likelihood that some positions may improve or diminish one's prospects for career... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
around show business. Q: What are you working on next? A: I just released a new case on fashion magazine Vogue, which I can't wait to teach later this month, and have a few other exciting case View Details
- 04 Jun 2001
- Research & Ideas
Why dot.coms Will Rise Again
commonly reach into their network of contacts for the expertise they need for a given company, she observed. Based on her interviews with around seventy people—VCs, MCs, and entrepreneur teams they were coaching—and several HBS case View Details
Keywords: by Martha Lagace
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
If a chatbot can Slack convincingly in the boss’s voice, will employees follow orders once they realize the CEO is actually a machine? A novel two-part study finds that an artificial intelligence (AI) chatbot trained to write like a... View Details