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      • July 1993
      • Case

      ABB Deutschland (Abridged)

      By: Christopher A. Bartlett
      Focuses in detail on implementing a corporate restructuring program in ABB's German subsidiary. Special attention is given to Germany's unique form of industrial governance. Two major problem areas--power plants and power transformers--are described in detail. ABB's... View Details
      Keywords: Restructuring; Energy Generation; Corporate Governance; Factories, Labs, and Plants; Salesforce Management; Policy; Organizational Culture; Energy Industry; Germany
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      Bartlett, Christopher A. "ABB Deutschland (Abridged)." Harvard Business School Case 394-019, July 1993.
      • July 1993 (Revised April 1999)
      • Case

      ABB's Relays Business: Building and Managing a Global Matrix

      By: Christopher A. Bartlett
      Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate, BA, and operating company. Highlights the roles and responsibilities of individuals at each level as ABB... View Details
      Keywords: Multinational Firms and Management; Business or Company Management; Business Strategy; Organizational Structure; Managerial Roles; Management Practices and Processes; Employees; Organizational Culture; Success; Manufacturing Industry
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      Bartlett, Christopher A. "ABB's Relays Business: Building and Managing a Global Matrix." Harvard Business School Case 394-016, July 1993. (Revised April 1999.)
      • 1998
      • Chapter

      Commentary: Strategic Flexibility, Firm Organization, and Managerial Work in Dynamic Models

      By: C. A. Bartlett
      Keywords: Corporate Strategy; Organizational Change and Adaptation; Business or Company Management; Management Practices and Processes
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      Bartlett, C. A. "Commentary: Strategic Flexibility, Firm Organization, and Managerial Work in Dynamic Models." In Advances in Strategic Management, Volume 15, edited by J.A.C. Baum. Greenwich, CT: JAI Press, 1998.
      • May 1993 (Revised June 2004)
      • Case

      PepsiCo Bottling in Mexico

      By: Kenneth A. Froot
      This case describes Pepsico's program to restructure its Mexican bottling network. It wants to work with existing bottlers and find an organizational arrangement that will allow the bottlers to grow and change with the Mexican soft drink industry. View Details
      Keywords: Bottling; Mergers and Acquisitions; Joint Ventures; Multinational Firms and Management; International Finance; Valuation; Programs; Organizational Design; Food and Beverage Industry; Mexico
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      Froot, Kenneth A. "PepsiCo Bottling in Mexico." Harvard Business School Case 293-137, May 1993. (Revised June 2004.)
      • April 1993 (Revised May 1994)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

      By: F. Warren McFarlan and Katherine Seger
      Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details
      Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)." Harvard Business School Case 193-144, April 1993. (Revised May 1994.)
      • April 1993 (Revised December 2001)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

      By: F. Warren McFarlan and Katherine Seger
      Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
      Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
      • February 1993 (Revised March 1993)
      • Case

      Frito-Lay, Inc.: A Strategic Transition (A) (Updated)

      By: Lynda M. Applegate
      The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture momentum, the president has used information technology as one element in his program of transition. The case focuses on the... View Details
      Keywords: Business History; Information Technology; Growth and Development Strategy; Transition; Organizational Change and Adaptation; Food and Beverage Industry; Manufacturing Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (A) (Updated)." Harvard Business School Case 193-129, February 1993. (Revised March 1993.)
      • January 1993 (Revised July 1993)
      • Case

      Frito-Lay, Inc.: A Strategic Transition (Consolidated)

      By: Lynda M. Applegate
      The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on... View Details
      Keywords: Business History; Information Technology; Growth and Development Strategy; Transition; Organizational Change and Adaptation; Food and Beverage Industry; Manufacturing Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (Consolidated)." Harvard Business School Case 193-040, January 1993. (Revised July 1993.)
      • Article

      Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

      By: Rohit Deshpandé, J. U. Farley and F E Webster Jr
      Keywords: Organizational Culture; Business Ventures; Customers; Innovation and Invention; Japan
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      Deshpandé, Rohit, J. U. Farley, and F E Webster Jr. "Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis." Journal of Marketing 57, no. 1 (January 1993): 23–37.
      • November 1992
      • Background Note

      Note on Service Mapping

      By: James L. Heskett
      Illustrates a simple technique for diagramming operations flows in service companies. Can be used to help structure analysis and discussion of cases involving sequenced operations. View Details
      Keywords: Management Analysis, Tools, and Techniques; Operations; Business Processes; Organizational Structure; Service Industry
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      Heskett, James L. "Note on Service Mapping." Harvard Business School Background Note 693-065, November 1992.
      • November 1992 (Revised April 1995)
      • Case

      Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

      By: V. Kasturi Rangan and Jayne D. Kramer
      In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
      Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
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      Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
      • November 1992 (Revised January 2002)
      • Case

      Process Control at Polaroid (A)

      By: H. Kent Bowen and Steven C. Wheelwright
      Describes the initial efforts at a film production plant to shift from a traditional QC inspection mentality to a worker-based process control mentality. Students can prepare SPC charts, propose actions needed, and combine steps into an overall action plan. View Details
      Keywords: Management Systems; Operations; Quality; Factories, Labs, and Plants; Business Processes; Change Management; Consumer Products Industry; Manufacturing Industry
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      Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (A)." Harvard Business School Case 693-047, November 1992. (Revised January 2002.)
      • 1992
      • Chapter

      Issues of Participation and Rights Allocation in Tradeable Permits Systems to Reduce Greenhouse Gas Emissions

      By: James K. Sebenius and Michael Grubb
      Keywords: Corporate Social Responsibility and Impact; Climate Change; Pollutants; Science-Based Business
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      Sebenius, James K., and Michael Grubb. "Issues of Participation and Rights Allocation in Tradeable Permits Systems to Reduce Greenhouse Gas Emissions." In Tradeable Permits to Reduce Greenhouse Gases, edited by Jan Corfee, 181–222. Paris: Organisation for Economic Co-operation and Development (OECD), 1992.
      • June 1992 (Revised June 1993)
      • Case

      Hennessy and Harvey-Jones: Two Responses to the Crisis in Chemicals

      By: Christopher A. Bartlett
      Responding to the crisis in chemicals in the early 1980's, Allied Chemical (U.S.) and ICI (U.K.) appoint new chairmen to revitalize each company's strategy, culture, and organization. Hennessy, an outsider with a background in managing conglomerates, has strong ideas... View Details
      Keywords: Transition; Leading Change; Crisis Management; Management Style; Managerial Roles; Organizational Culture; Corporate Strategy
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      Bartlett, Christopher A. "Hennessy and Harvey-Jones: Two Responses to the Crisis in Chemicals." Harvard Business School Case 392-157, June 1992. (Revised June 1993.)
      • May 1992 (Revised January 2000)
      • Case

      Asea Brown Boveri

      By: Robert L. Simons and Christopher A. Bartlett
      In 1987, two European rivals--Asea AB of Sweden and BBC Brown Boveri Ltd. of Switzerland--merged to form Asea Brown Boveri. The new company employed 150,000 employees in 850 legal entities operating in 140 countries. The case describes the challenges facing Percy... View Details
      Keywords: Mergers and Acquisitions; Globalization; Problems and Challenges; Leadership Style; Selection and Staffing; Organizational Structure; Reports
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      Simons, Robert L., and Christopher A. Bartlett. "Asea Brown Boveri." Harvard Business School Case 192-139, May 1992. (Revised January 2000.)
      • May 1992 (Revised May 1993)
      • Supplement

      Jan Carlzon: CEO at SAS (B)

      By: Christopher A. Bartlett
      Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details
      Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry
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      Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (B)." Harvard Business School Supplement 392-150, May 1992. (Revised May 1993.)
      • May 1992 (Revised August 1996)
      • Case

      NIKE in Transition (A): The Ascendancy of Bob Woodell

      By: Christopher A. Bartlett
      Explores Bob Woodell's tenure as Nike's first COO. Describes development of Woodell's management style, his attempts to develop the organization, and his responses to unforeseen business problems. Changing market forces, new competitors, a build-up of low-end... View Details
      Keywords: Conferences; Crisis Management; Management Style; Marketing Strategy; Organizational Change and Adaptation; Performance Evaluation; Competition
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      Bartlett, Christopher A. "NIKE in Transition (A): The Ascendancy of Bob Woodell." Harvard Business School Case 392-105, May 1992. (Revised August 1996.)
      • May 1992 (Revised May 2002)
      • Case

      NIKE in Transition (B): Phil Knight Returns

      By: Christopher A. Bartlett
      After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and... View Details
      Keywords: Change; Entrepreneurship; Cost Management; Growth and Development Strategy; Brands and Branding; Organizational Change and Adaptation; Business Strategy
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      Bartlett, Christopher A. "NIKE in Transition (B): Phil Knight Returns." Harvard Business School Case 392-106, May 1992. (Revised May 2002.)
      • May 1992 (Revised May 1993)
      • Case

      World Bank: Mission Uncertain

      By: George C. Lodge
      Keywords: Banks and Banking; Mission and Purpose; Business and Government Relations
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      Lodge, George C. "World Bank: Mission Uncertain." Harvard Business School Case 792-100, May 1992. (Revised May 1993.)
      • April 1992 (Revised July 1993)
      • Case

      Conoco's: "Green" Oil Strategy (A)

      By: Malcolm S. Salter and Joseph L. Badaracco Jr.
      Conoco faces challenges in formulating a proactive environmental strategy for its proposed oil development in Ecuador's pristine tropical rain forest region. The case outlines the innovative process in which Conoco collaborated with a wide range of often conflicting... View Details
      Keywords: Decision Choices and Conditions; Ethics; Collaborative Innovation and Invention; Corporate Social Responsibility and Impact; Outcome or Result; Problems and Challenges; Business and Stakeholder Relations; Conflict Management; Ecuador
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      Salter, Malcolm S., and Joseph L. Badaracco Jr. Conoco's: "Green" Oil Strategy (A). Harvard Business School Case 392-133, April 1992. (Revised July 1993.)
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