Business Marketing - Publications - Faculty & Research

06 Dec 2018
News

Cold Call Horror Stories

Perhaps to put it into context, I actually am an associate dean in a French business school and I teach strategy. So when I came to the courses here back in 2013, classes were fantastic, but I remember the very first class I had in... View Details

10 Mar 2021
News

In My Humble Opinion: A Timely Tension

as a ship engineer. In time, she moved into business to, as she puts it, “understand how the world worked,” even as her passion for the environment continued. After two decades in the for-profit sector, including consulting work and View Details

Keywords: April White

26 Aug 2020
News

What the Climate Change Movement Can Learn from the Pandemic

a step-by-step path to make a difference in the face of what can seem like an overwhelming challenge. In this episode of Skydeck, Associate Editor Jen Flint talks to Pal about the pandemic’s impact on both her business and on global... View Details

06 Sep 2012
News

Fashion-Forward

really just a means to help me form and develop my ideas. The first month, I sent it to 20 or 30 friends. That’s the only marketing I ever did for it.” Since then, the Business of Fashion has grown steadily... View Details

Keywords: fashion; apparel; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

19 Feb 2020
News

Capitol Ideas to Combat Climate Change

federal policy would really be helpful to create a uniform landscape for the capital markets and the technologies to respond to.” Matt Sonnesyn (HKS 2002) and VP of infrastructure, energy and environment at the View Details

Keywords: April White; photos by Jack Conroy

01 Apr 1998
News

Plunging Into the Net

it is the way people will adapt to and use that technology and the way firms will mobilize it to do smart business. As Rayport points out, "Internet-based businesses encounter the same management and View Details

01 Oct 1997
News

Meeting the Challenges of Third-World Development

to any business school grad: setting up accounting systems, developing marketing strategies, monitoring performance, analyzing competition, creating business plans and... View Details

01 Dec 2015
News

How Do I Get Your Job?

LA and completed a film program at USC, so I wasn’t even sure business school was a good choice at that point. But in the long term, I envisioned a career that had a foot in both business and creative. MB:... View Details

01 Dec 2012
News

Rival Visions

in European financial markets of any country in the world. Hamilton endured enormous personal abuse during these years, but he also had the satisfaction of seeing most of "my commercial system" put into place. What Hamilton's policies had... View Details

01 Dec 2018
News

Averting Crisis

beliefs play a central role. I have worked on projects that study beliefs and important economic decisions, in the context of corporate investment in general, and banking and the financial crisis in particular.” —Yueran Ma (PhDBE 2018), View Details

01 Sep 2009
News

Faculty Books

and skilled people to accomplish what relief agencies could not: an information system and supply chain that managed the flow of relief supplies. IBM’s actions exemplify an emerging business idea: the vanguard company creating synergy... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

01 Jun 2013
News

Alumni Books

Win in India, Win Everywhere by Ravi Venkatesan (MBA 1992) (Harvard Business Review Press) India is a growing destination for multinational expansion. Venkatesan gives his views on how to tackle the challenges of the Indian View Details

20 Feb 2014
News

Managing the World’s Trouble Spots

Michigan. “My faith is part of what drives me to serve others,” he says. On a mission to bring safe water to Cambodia, Goodwin realized such basic services needed savvier marketing and better business... View Details

Keywords: Jill Radsken

12 May 2022
News

Onboarding

undertaking something much more serious, leading Xerox’s entry into the Chinese market and fearlessly chastising the company’s chairman for publicizing its activities in the press. Always up for a new challenge, she also began serving on... View Details

01 Oct 2001
News

A Janus-Faced Reflection

ideas, explanations, and solutions for the smartest business readers.'" In 1996, after nearly twenty years at Fortune, Kiechel brought his high editorial standards and equally high regard for savvy business... View Details

Keywords: Walter Kiechel; Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

25 Feb 2020
News

Case Study: The Credit Bureau

company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home... View Details

Keywords: Jen McFarland Flint; Real Estate

01 Dec 2008
News

New Awards Recognize Teaching Excellence

Lecturer and Senior Researcher Stacey Childress for her Entrepreneurship in Education Reform course Senior Lecturer Stephen Kaufman for his Building and Sustaining a Successful Enterprise course Professor Rakesh Khurana for his Management and View Details

30 Jan 2012
News

Shopping Around

Europe. In an interview published in the July 24, 2011 London Sunday Times, the U.S.-born Calabrese, who taught business and marketing to high schoolers in Charles County, Maryland, before a late-1970s... View Details

Keywords: real estate; shopping; Clothing and Clothing Accessories Stores; Retail Trade

12 May 2016
News

Food Rescue Is on a Mission

being discarded everywhere, particularly at the local Prahran market where they regularly shopped, so he researched the issue, then reached out to lend a hand. With their three young kids, the Carsons filled the back of their Volvo... View Details