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Show Results For
- All HBS Web
(3,830)
- People (15)
- News (949)
- Research (2,099)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
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- 14 May 2013
- First Look
First Look: May 14
Sweden compared with the United States. In particular, a later development of financial markets and a heavier tax burden for entrepreneurs have played a key role. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online platforms—Elance.com View Details
Keywords: Sean Silverthorne
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
Starting a new job often brings excitement and high hopes of mingling with colleagues, sharing innovative ideas, and making a positive impact on an organization. Soon, however, a new employee’s excitement... View Details
- 10 Dec 2013
- First Look
First Look: December 10
Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a... View Details
Keywords: Sean Silverthorne
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
- 20 Jan 2015
- First Look
First Look: January 20
attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments View Details
Keywords: Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
Working PapersContracting in the Self-reporting Economy (revised) Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the effect of accounting on the use of intellectual property. We analyze the licensing of... View Details
Keywords: Martha Lagace
- 26 Aug 2008
- First Look
First Look: August 26, 2008
products—therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is Good," enable it to effectively compete with them? Purchase this... View Details
Keywords: Sean Silverthorne
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
to spur innovation and creativity, and to improve the branding and reputation of their organization. Intentionality: Even in the most casual... View Details
Keywords: Re: Boris Groysberg
- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419. View Details
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
consumers to vote also engenders brand loyalty by giving users more of a sense of ownership over products. Once a company opens those floodgates, however, they are essentially making a series of promises with consumers, whether they know... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the... View Details
Keywords: Martha Lagace
- 12 Jan 2010
- First Look
First Look: Jan. 12
http://cb.hbsp.harvard.edu/cb/product/809009-PDF-ENG Red Tomato: Keeping It Local Jose Alvarez, Mary Shelman, and Laura WinigHarvard Business School Case 510-023 This case describes the operating model and... View Details
Keywords: Martha Lagace
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it will fit into their lives. (See... View Details
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led... View Details
Keywords: Sean Silverthorne
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
importance of values and standards in business and the role leaders play in articulating them. Fifteen years ago we began teaching a required course called Leadership, Values, View Details
Keywords: by Kim B. Clark
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
Colleges and universities are learning what companies have known for a long time—when scandal breaks, business can take a significant hit. New research from Harvard Business School concludes that high-profile scandals on college... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
worldwide brand already recognized for integrity and honesty, so much the better. The Globe and Post can fill that need. The objection has always been that there is no way to... View Details
- 20 May 2008
- First Look
First Look: May 20, 2008
Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, View Details
Keywords: Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town."... View Details
Keywords: Martha Lagace