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Show Results For
- All HBS Web
(3,825)
- People (15)
- News (949)
- Research (2,094)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
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- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
“blockbuster” green patents, meaning they have developed foundational technologies that other companies frequently cite and build on in subsequent innovations. Cohen says many large energy companies have tried to rebuild their images, distancing their View Details
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
spread the high fixed costs of development and commercialization over their high sales volumes.” Those larger companies also may have benefitted from brand reputation, which could see customers flock to trusted names in a time of... View Details
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
premier brands such as Patek Philippe, Audemars Piguet, and Vacheron Constantin. Thomke and coauthor Daniela Beyersdorfer, associate director of the Harvard Business School Europe Research Center, had unfettered access to the usually... View Details
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership and servant leadership, View Details
- 30 Apr 2012
- Research & Ideas
India’s Ambitious National Identification Program
people's pensions-widespread corruption that has led to huge financial losses for the government each year. The Creation Of Aadhaar Aadhaar, which means "foundation" in Hindi, is the brand name used to describe the 12-digit... View Details
Keywords: by Dina Gerdeman
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected... View Details
Keywords: Sean Silverthorne
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
importance of values and standards in business and the role leaders play in articulating them. Fifteen years ago we began teaching a required course called Leadership, Values, and Decision Making. Last December, after a couple of years of work, the faculty voted to... View Details
Keywords: by Kim B. Clark
- March 2024
- Case
Nomad: A License to Bank
By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
Gompers, Paul A., and Pedro Levindo. "Nomad: A License to Bank." Harvard Business School Case 824-144, March 2024.
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
case:https://cb.hbsp.harvard.edu/cbmp/product/118087-PDF-ENG Harvard Business School Case 819-010 Shindigz Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through... View Details
Keywords: Dina Gerdeman
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 08 Jul 2008
- First Look
First Look: July 8, 2008
should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the Back of a Tiger (Abridged)... View Details
Keywords: Martha Lagace
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
e-commerce is really about," said Job, "is reducing the gap between thought and action, between when you know something and when you do something about it." Third, he said, is a relevant brand that gives people confidence... View Details
- 05 Jun 2012
- First Look
First Look: June 5
operations like it did in India; launched a unified brand across the continent; and culturally integrated with its new environment. Key business metrics, including profit margins and market share, are showing early signs of improvement.... View Details
Keywords: Sean Silverthorne
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
out of efficiency, cost, and risk mitigation issues. The elements are interdependent, yet not all stakeholders face the same image and branding exposure. Supply chains also translate to attenuated control; that is, your company can exert... View Details
Keywords: by Martha Lagace
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
coauthored an essay to help students think through the complicated decision about where to go to college. Previous research has produced mixed results when it comes to the ripple effect of scandals. The Woods imbroglio may have hurt Brand... View Details
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
application the right to collect the recipient's Facebook "likes," which are then used to recommend a gift. Thus, if the intended recipient has indicated on Facebook that he likes the Beatles or Apple, Group Gifts then recommends Apple View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
light, not itchy, and captures no odor. Of his first $200,000 in seed financing, he spends a $100,000 creating a "brand blueprint," an architecture for what the brand needs to look like some day to exploit this advantage in... View Details